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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
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Chinese Consumers Interact With Brands On WeChat
September 19, 2016
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KLM Added Customer Service Support Via Messenger
September 19, 2016
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Messaging Apps Have High Engagement In The US And The UK
September 19, 2016
Search Results
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Report 2017 To 2021: US Online Display Advertising's Great Reckoning
November 28, 2017 | Samantha MerlivatAccording to Forrester's most recent forecasts, spending on online display advertising and social media advertising in the US will grow by nearly 70% between 2017 and 2021, largely due to the rapid...
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Report The Future Of Messaging Apps
With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers
With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...
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Report Benchmark Your Social Marketing Efforts
February 17, 2016 | Erna Alfred LiousasThis report details avid marketers' current and planned social media usage across 11 social networks, and their satisfaction with 10 social tactics. B2C marketers should use this benchmark report...
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- James McQuivey, PhD (1)
- Thomas Husson (1)
- Xiaofeng Wang (1)