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The Marketing Measurement And Insights Playbook For 2021

Embrace A Unified Marketing Measurement Standard

Marketers must shift their attitude toward measurement from passively reviewing post-campaign reports to proactively analyzing results and optimizing future marketing and business plans. To do...

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  • Report Benchmark Your Social Marketing Efforts

    February 17, 2016 | Erna Alfred Liousas

    This report details avid marketers' current and planned social media usage across 11 social networks, and their satisfaction with 10 social tactics. B2C marketers should use this benchmark report...

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