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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Now Tech: Real-Time Interaction Management, Q2 2020
Forrester's Overview Of 42 RTIM Providers
April 30, 2020 | Rusty WarnerYou can use real-time interaction management (RTIM) to orchestrate contextually relevant customer experiences, address customer expectations for mutual value exchanges with your brand, and align...
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Report Now Tech: B2B Commerce Suites, Q1 2020
Tools And Technology: The B2B eCommerce Playbook
February 6, 2020 | Joe CicmanYou can use B2B commerce suites to digitize buying and selling processes, provide convenient engagement for customers, and uncover valuable customer insights to personalize the buying experience....
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Report The Forrester Wave™: Digital Intelligence Platforms, Q4 2019
The Nine Providers That Matter Most And How They Stack Up
November 6, 2019 | James McCormickIn our 23-criterion evaluation of digital intelligence platform providers, we identified the nine most significant ones — Acoustic, Adobe, Cxense, Evergage, Google, Mixpanel, Oracle, SAS, and...
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