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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Now Tech: Real-Time Interaction Management, Q2 2020
Forrester's Overview Of 42 RTIM Providers
April 30, 2020 | Rusty WarnerYou can use real-time interaction management (RTIM) to orchestrate contextually relevant customer experiences, address customer expectations for mutual value exchanges with your brand, and align...
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Report Now Tech: Marketing Resource Management, Q4 2019
Forrester's Overview Of 32 Marketing Resource Management Providers
You can use marketing resource management (MRM) tools to manage content production processes, operate intuitive workflows for approvals and brand management, and gain visibility into marketing...
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Report Now Tech: Cross-Channel Campaign Management, Q2 2019
Forrester's Overview Of 42 Cross-Channel Campaign Management Providers
May 17, 2019 | Rusty WarnerB2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline...