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Charts & Figures
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Some Digital Businesses Lack Adequate Cross-Channel Synergies
January 15, 2021
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The Web Can Address Customers' New Needs
January 4, 2021
Search Results
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Webinar Holiday 2020 Recap: Insights And Lessons
Tuesday, February 2, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Fiona Swerdlow, Sucharita Kodali, Kristopher ArcandJoin Forrester analysts Sucharita Kodali, Kristopher Arcand, and Fiona Swerdlow for a recap of the 2020 holiday season. In this webinar, we review insights about the season to inform your planning...
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Report Five Practices To Succeed With Your Retail E-Commerce Strategy
Processes: The Retail E-Commerce Playbook
January 15, 2021 | Sucharita KodaliRetail e-commerce has well over two decades of experience under its belt, so digital retail businesses at all maturity stages have a fairly established set of best practices to follow. This report...
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Report The Five Key Success Factors Of Every Digital Business
Strategic Plan: The Retail E-Commerce Playbook
January 4, 2021 | Sucharita KodaliSuccessful organizations are largely driven by the right people, the right organizational structure, and an innovative idea for selling online that often reinforces brick-and-mortar stores. In the...
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Report The State Of The US Grocery Shopper — COVID-19
US Grocery Shopper Behaviors In The New Normal
Throughout waves of shutdowns and fears that the coronavirus pandemic has resurged, one place where online adults still show up is in grocery stores. In this way, the pandemic has essentially...
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Blog Retailers: Here’s How Consumers Are Shopping This Holiday Season
December 17, 2020 | Sucharita KodaliThe holiday season is in the home stretch, and we’re expecting US online holiday sales this year will top $173 billion — or fully 24% more than last year. Bizrate Insights surveyed shoppers to find...
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Blog Digital Go-To-Market Review: Beauty Brands
November 30, 2020 | Sucharita KodaliForrester’s Digital Go-To-Market Review evaluates brand manufacturers and how well they are positioned to thrive independently of online marketplaces and even traditional retailers. In our second...
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Webinar Retail Predictions 2021
As they navigate the next wave(s) of the global COVID-19 pandemic in 2021, retailers, brand manufacturers, and ecosystem players (such as mall operators) will determine whether they are in...
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Blog Online Grocery Investments: Going In Fits And Starts
November 10, 2020 | Sucharita KodaliThere were three interesting grocery developments in the last few days, all pandemic related and all reflective of the fact that digital transformation in grocery is still a work in progress and...
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Report Must-Have E-Commerce Features
Roadmap: The Retail E-Commerce Playbook
October 28, 2020 | Sucharita KodaliDigital business professionals often grapple with prioritizing the countless issues that populate e-commerce to-do lists. This report takes a prescriptive look at industry standards as well as the...
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Webinar How Brands And Manufacturers Thrive In The Age Of Marketplaces: Strategic Issues (Part 1 of 2)
Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of e-commerce marketplaces...
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Webinar Where The Grocery Industry Goes Next: Marketing And E-Commerce (Part 2 of 2)
Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...
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Webinar Where The Grocery Industry Goes Next: Digital Transformation And Store Operations (Part 1 of 2)
Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...
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Webinar How Brands And Manufacturers Thrive In The Age Of Marketplaces: Blocking And Tackling (Part 2 of 2)
Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of e-commerce marketplaces...
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Blog What Were Other Retailers Up To This Prime Day?
October 22, 2020 | Sucharita KodaliSince 2015, Amazon has hosted its annual summer sale, Prime Day, an exclusive deal event for its Prime members. In 2019, shoppers purchased more than 175 million items during the event, and its...
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Webinar Vast, Fast, And Relentless: Consumers And The Future Of Buying
The ways in which consumers buy products and services have been in a constant state of change over the past decade, and there are no signs of it slowing down. To survive, B2C firms must constantly...
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Blog Predictions 2021: Retailers, Brand Manufacturers, And Mall Operators
October 20, 2020 | Sucharita KodaliFrom pandemic shutdowns that mercilessly divided retailers into essential and nonessential businesses to drastic financial fallout for consumers in 2020, global retailers and brands in 2021 will be...
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Webinar Industry Lens: Tech Titans In Retail
Join Forrester VP and principal analyst Sucharita Kodali for the third in our three-part "Industry Lens: Tech Titans" webinar series. Episode 3 focuses on how the tech titans such as Apple, Google,...
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Blog Introducing Forrester’s Digital Go-To-Market Review: Home Goods Edition
October 6, 2020 | Sucharita KodaliIn a rapidly evolving retail environment, brand manufacturers that have traditionally sold through wholesale channels now need to think very differently about distribution. Some traditional...
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Blog Attend Forrester’s Upcoming Event For Brand Manufacturers On September 29–30
September 18, 2020 | Sucharita KodaliOne of the biggest transformations in retail that Forrester highlighted in its recent B2C buying research stream is the growth of brand manufacturers in commerce and the corresponding tension with...
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Blog B2C Firms Must Prepare As Consumer Buying Enters A New Era
September 11, 2020 | Sucharita KodaliFor B2C firms to succeed in the dynamic world of commerce, they must constantly evolve to meet changing customer expectations, adapt to shifting behaviors, and prepare for unpredictable economic...
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Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever
The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...
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Report Vast, Fast, And Relentless: Consumer Buying Enters A New Era
What B2C Businesses Need To Know To Survive And Thrive In The Next Decade
It won't be news to anyone that consumers are more empowered than ever, but it's hard to pin down in precisely what ways they're empowered and how that changes the way businesses must serve them....
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Webinar Retail This Week, Part 9
Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...
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Blog Insights From Forrester’s US Retail Recovery Heat Maps (April – July 2020)
July 21, 2020 | Sucharita KodaliOver the last three months, we have estimated how the retail economies of 30 major US metropolitan areas are recovering from COVID-19. By aggregating 11 metrics (across retail sales, local economic...
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Webinar Retail This Week, Part 8
Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...
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