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Charts & Figures
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Hong Kong Consumers Are More Connected Than Ever
March 19, 2020
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Shoppers In Southeast Asia Are Connected And Channel-Agnostic
November 25, 2019
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Search Results
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Webinar Where The Grocery Industry Goes Next: Marketing And E-Commerce (Part 2 of 2)
Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...
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Report Case Study: Starbucks Accelerates Growth With Alibaba's New Retail
How The Coffee Giant Drives Business Growth By Plugging Into The Largest Online-To-Offline Ecosystem In China
Despite its dominance in the coffee retail segment, Starbucks struggled to serve empowered Chinese consumers efficiently and keep pace with fast-emerging local competition. The coffee chain has...
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Report Forrester Infographic: The 3D Connected Consumer In Hong Kong
Create A Portfolio Of Experiences That Maps To How Your Customers Connect
March 19, 2020 | Xiaofeng WangThree dimensions — devices, platforms, and channels — now define how connected consumers are, and brands must serve their customers wherever they are in these complex ecosystems. Digital business...
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Report Forrester Infographic: Connected Shoppers In Southeast Asia
Retailers Must Deliver Consistent Experiences Throughout Customers’ Shopping Journey
November 25, 2019 | Xiaofeng WangConsumers in Southeast Asia (SEA) are connected and channel-agnostic. Retailers and brands must invest in digital strategies and omnichannel retail to provide consistent shopping experiences....
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Report Revamping Shopping Malls By Balancing Technology With Experience
Singapore's Take On The Future Of Shopping Malls
October 16, 2019 | Xiaofeng WangOffline retail still takes the lion's share of overall retail spending; this is particularly true for the island city-state of Singapore, with its abundance of shopping malls. This report analyzes...
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Report Forrester Infographic: The 3D Connected Consumer In China
Create A Portfolio Of Experiences That Maps To How Your Customers Connect
October 1, 2019 | Xiaofeng WangThree dimensions — devices, platforms, and channels — now define the degree to which consumers are connected; brands must serve their customers wherever they are in these complex ecosystems....
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Report Case Study: Programmatic Product Placement Is Ready For Prime Time In China
The Hunan Broadcasting System Leverages AI To Digitize Product Placement
Artificial intelligence is rapidly transforming every facet of marketing and advertising. In China, top reality TV show broadcasters like Hunan TV and Mango TV, part of the Hunan Broadcasting...
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Webinar From The US To Asia Pacific: How To Engage Digitally Savvy Luxury Consumers Across The Globe
Luxury brands still have lots of ground to cover to create the exceptional omnichannel customer experiences that their customers expect. But how do those customer expectations differ across the...
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Webinar The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019
August 13, 2019 | Xiaofeng WangThis webinar explores the findings from the Q3 2019 Forrester Wave on data management platforms (DMPs) in Asia Pacific, which examined the capabilities and strategies of 10 top vendors. Key...
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Webinar Online Retail In Southeast Asia, 2018 To 2023
Southeast Asia — Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam — has 272 million online adults, of whom about 144 million bought online in 2018. The region is...
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