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The Brand Experience Playbook For 2021
Create A Customer-Obsessed Brand Experience
In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...
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Report Customer Engagement During A Pandemic: Best Practices Illustrated
Use Our Customer Engagement Checklist To Vet Your Campaign
July 21, 2020 | Amit BhatiaPlummeting sales in the wake of COVID-19 has made relentless customer engagement the new black. As brands flood customers with pandemic-related messages, their quality and relevance can quickly...