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• Report The Forrester Digital Experience Review™: Global Mobile Banking Apps Summary, 2020

  Benchmarks: The Digital Banking Strategy Playbook

  December 28, 2020 | Peter Wannemacher, Gina Bhawalkar, Karine Cardona-Smits

  Mobile apps have become the touchpoint of choice for millions of banking customers to manage their finances. With expectations rising, digital banking teams know they need to continuously iterate...

• Report The India Auto Manufacturers Customer Experience Index, 2019

  How Indian Auto Manufacturers Earn Loyalty With The Quality Of Their Experience

  January 28, 2020 | Amit Bhatia

  How well do leading auto manufacturing brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the rankings of seven auto brands that we analyzed as part of the...

• Report The Forrester Payments Wave™: Indian Mobile Apps, Q4 2019

  PhonePe Offers The Best Digital Experience In Mobile Payments

  December 17, 2019 | Arnav Gupta, Amit Bhatia

  Mobile apps have become the touchpoint of choice for millions of Indians to manage their finances, leading to a wave of new payment apps in the country. Digital teams must build mobile payment...

• Report The India Customer Experience Index, 2019

  How Brands Build Loyalty With The Quality Of Their Experience

  September 19, 2019 | Amit Bhatia

  How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 39 brands across six industries in the India Customer...

• Report Indian Banks: Are You Still Making These Mobile UX Mistakes In 2019?

  Best Practices In Mobile User Experience From India And Beyond

  July 9, 2019 | Amit Bhatia

  Forrester recently concluded its Forrester Wave evaluation of mobile banking apps in India, which assessed the functionality and user experience (UX) of the mobile apps of seven large Indian banks....

• Report The Forrester Banking Wave™: Indian Mobile Apps, Q2 2019

  While Evolving New Functionality, Focus On Usability Too

  May 30, 2019 | Arnav Gupta, Amit Bhatia

  Mobile apps have become the touchpoint of choice for millions of Indians to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...

• Report Stop Tripping Your Mobile Banking Customers Up At The Door

  Digital Feature Fix: Focus On Building Convenience And Trust During Mobile App Login

  March 1, 2019 | Amit Bhatia

  Many mobile banking apps create a poor first impression by making customer enrollment and login harder than they need to be. To help digital banking teams avoid this common pitfall, this brief both...