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• Report Top Lessons For EX From The CX Playbook

  CX Programs Have Been There, Done That, And Their Lessons Can Speed EX Maturity

  January 29, 2021 | Amit Bhatia, David Johnson

  While the fields of employee experience (EX) and customer experience (CX) have many differences, they're fundamentally similar: Both relate to improving human experiences to produce better people...

• Report The India Auto Manufacturers Customer Experience Index, 2019

  How Indian Auto Manufacturers Earn Loyalty With The Quality Of Their Experience

  January 28, 2020 | Amit Bhatia

  How well do leading auto manufacturing brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the rankings of seven auto brands that we analyzed as part of the...

• Report The India Customer Experience Index, 2019

  How Brands Build Loyalty With The Quality Of Their Experience

  September 19, 2019 | Amit Bhatia

  How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 39 brands across six industries in the India Customer...

• Report Forrester Infographic: State Of CX In India

  Lessons Learned From Forrester’s CX Index™ Data

  July 11, 2019 | Amit Bhatia

  Since 2015, Forrester has been measuring the customer experience (CX) in India using our proprietary Customer Experience Index (CX Index) methodology. This infographic presents some key insights on...