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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Ingredients Of Great Design: Conquer Six Myths
Principles: The User Experience Playbook
Many companies striving to get better at designing experiences won't. Why? Because they fall for widespread myths about what design is, who should be involved in it, and how to do it well. For...
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Report The Design Revolution
Vision: The User Experience Playbook
Companies are prioritizing design because of seismic shifts in the dynamics of value, experiences, and power that are making user experience (UX) matter more than ever. But many firms undermine...
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Report Empirical Innovation: Prioritize Evidence Over Instinct To Innovate Successfully
A Design Revolution Series Report
Many companies mistakenly believe that effective design is driven by instinct, not research, or that research is a "nice to have" that's too time-consuming. But instinctive design relies on...
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Report Why And How To Iterate: Deliver Value And Quality To Reveal And Meet User Needs
A Design Revolution Series Report
Iterating is key to designing well. And design often must mesh with Agile, in which iterating is also key. Why do design and Agile both use iteration? Because iterating produces insight into what...
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Report Research Overview: The Design Revolution
A Customer Experience Guide To Advancing Your Design Maturity, Overcoming Myths About Design, And Staffing For Good Design
This document is a short overview of the "Design Revolution" series with links to the documents it contains. The series lays out for experience design (XD) professionals and their colleagues the...