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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Forrester Infographic: Indian Banks Need To Foster Customers’ Financial Well-Being
December 18, 2020 | Arnav GuptaIndian consumers are stressed about their finances — a situation exacerbated by the pandemic. They're anxious about their financial situation and need help managing their money effectively to...
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Report Predictions 2020: India
Value-Driven Firms In India Will Win In The Post-Pandemic World
At the start of 2020, business across the globe was humming. Then, COVID-19 blew up around the world — and things changed fast. As the situation evolves, how will Indian firms react? In the...
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Report Case Study: HDFC Bank Starts Its Journey To Improve Its Online Customer Experience
How A Bank Drives Customer Engagement With Hyperpersonalized Experiences
May 6, 2019 | Ashutosh SharmaTo offer the right banking products to the right people, HDFC Bank needed to improve how it engaged existing and prospective customers online. Including a small degree of personalization in its...
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