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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
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Leaders Focus Personalization On Adding Value To The Customer
September 26, 2019
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Firms Should Personalize Experiences Across The Customer Lifecycle
September 26, 2019
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Search Results
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Report Q&A: How Digital Small Business Lenders Are Disrupting Finance In India
Disruptive Firms Have The Potential To Upend The Traditional Lending Business
July 28, 2020 | Arnav GuptaTraditional lenders lend money to existing customers or profitable businesses. But Indian startups are using digital technology to improve business lending by offering quick loans to micro, small,...
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Report Financial Services Firms Should Personalize Across The Lifecycle And On All Touchpoints
Personalization Is About Deepening Customer Engagement
Most financial services companies are taking a narrow approach to personalization. Digitally empowered customers are seeking and expecting better, more relevant experiences, but product-oriented...
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Report Prioritize Initiatives For Digital Banking Success In India
An Introduction To Forrester's Digital Banking Initiatives Prioritization Framework
September 3, 2019 | Arnav GuptaDigital banking teams want advanced easy-to-use digital banking touchpoints and must prioritize their development efforts based on what their customers really want and value. This report helps...
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