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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Make Social Media Bigger Than Marketing
Executive Overview: The Social Marketing Playbook
November 25, 2020 | Jessica LiuB2C marketers know that social marketing works but can't articulate how. That's because too many of them launched social programs without a clear strategy. Mastering social media requires more than...
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Webinar The Future Of DMPs In A Cookieless World
April 9, 2020 | Tina MoffettData management platforms (DMPs) help advertisers analyze, create, and syndicate audiences through media buying platforms by connecting the advertiser's first-party data with third-party cookie...
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