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• Webinar Enterprise Business Insights And Analytics: Key Findings From The Forrester Tech Tide™

  Thursday, March 11, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Boris Evelson, Mike Gualtieri, Cinny Little

  Turning raw data into actionable insights is increasingly critical to firms’ ability to win, serve, and retain customers. To accelerate their journey to become insights driven, companies are...

• Report Evolve Data And Analytics Roles And Skills For The Adaptive Enterprise

  Advanced Level: People Practices For Insights-Driven Businesses

  February 26, 2021 | Boris Evelson, Cinny Little

  Insights-driven businesses (IDBs) must continuously build and improve on five competencies: strategy, people, process, data, and technology. Weaknesses and gaps in any one of the competencies —...

• Report Break Through Data Governance Fatigue

  A Framework For Effectiveness And Sustainability

  February 25, 2021 | Michele Goetz

  Data governance was never about the data. It was about your business. Focusing on command and control cultures, bureaucracy, complexity, and technology has hobbled data governance success....

• Report Forrester Infographic: Advanced Insights-Driven Businesses Stand Apart

  Benchmarks: The Insights-Driven Business Playbook

  February 11, 2021 | James McCormick, Srividya Sridharan

  Advanced insights-driven businesses differ from beginners in their people, technology, and process practices. They even report enviable revenue growth compared to beginners. This infographic uses...

• Report Now Tech: Data Governance Solutions, Q1 2021

  Forrester's Overview Of 23 Data Governance Solution Providers

  February 8, 2021 | Jennifer Belissent, PhD

  You can use data governance solutions to improve trust through consistent data definitions and quality requirements; ensure data security, regulatory compliance, and ethical use; and ultimately...

• Report Your Business Is Only As Fast As Your Data

  Executive Overview: The Data Management Playbook

  January 15, 2021 | Michele Goetz

  What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...

• Report Chief Data Officers: Evolve Your Teams To Accelerate Impact From Data Insights

  January 5, 2021 | Jennifer Belissent, PhD

  In many organizations, the chief data officer (CDO) role has evolved to become more of a chief insights officer with purview over both data and analytics. With a single role responsible for the...

• Report Determine Your Data's Worth: Data Plus Use Equals Value

  Intermediate Level: Strategy Practices For Insights-Driven Businesses

  January 4, 2021 | Jennifer Belissent, PhD

  As the data economy heats up, the fear of being left behind leaves company execs in a cold sweat. Board members ask about data commercialization strategies, and the question that's top of mind for...

• Report Monetize Data Strategically: Prioritize Data And Analytics Initiatives

  Intermediate Level: Process Practices For Insights-Driven Businesses

  December 23, 2020 | Jennifer Belissent, PhD

  Everyone wants to monetize their data, but the growing stream of data and analytics requests overwhelms insights teams. In a recent Forrester inquiry, a client asked, "Is a dollar of cost savings...

• Report Enterprise Data Fabric Enables DataOps

  Advanced Level: Data Practices For Insights-Driven Businesses

  December 23, 2020 | Noel Yuhanna

  Business users want faster and easier access to trusted data to make accurate business decisions, while technology organizations want to simplify data management. Forrester invented the tech...

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  Playbook The Data Management Playbook For 2021

  Your Business Is Only As Fast As Your Data

  What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...

  Read more of the Executive Overview >

• Report Build An Insights-Driven Business

  The Executive Overview Of The Insights-Driven Business Playbook

  December 9, 2020 | Srividya Sridharan, Gene Leganza

  In a hypercompetitive business environment and the post-pandemic world, applying data and analytics at every chance to differentiate products and customer experiences is a prerequisite for success....

• Report DataOps For The Intelligent Edge Of Business

  Go Beyond Traditional Data Management And Governance

  December 3, 2020 | Michele Goetz

  The world of data is changing from persistent states to data in motion. New data management and governance practices are necessary to move from analytics to operational use cases. To make this...

• Report Evaluate Your Data And Information Management Maturity

  Assessment: The Data Management Playbook

  October 30, 2020 | Michele Goetz

  Strong data management enables insights into customer needs and optimal business operations. It also is a prerequisite for competing with the coming wave of AI-powered systems. Enterprise...

• Report Now Tech: Cloud Data Warehouse, Q2 2020

  Forrester's Overview Of 14 Cloud Data Warehouse Providers

  July 1, 2020 | Noel Yuhanna

  You can use cloud data warehouse (CDW) to build data warehouses more quickly, support new business use cases, and lower infrastructure, software, and administration costs. But to realize these...

• Report Now Tech: Data Virtualization, Q2 2020

  Forrester's Overview Of 15 Data Virtualization Providers

  June 29, 2020 | Noel Yuhanna

  You can use data virtualization to deliver integrated and real-time data to support various business needs, create a self-service data platform for business users, and secure sensitive data by...

• Report The Forrester Wave™: Enterprise Data Fabric, Q2 2020

  The 15 Providers That Matter Most And How They Stack Up

  June 10, 2020 | Noel Yuhanna

  In our 25-criterion evaluation of enterprise data fabric providers, we identified the 15 most significant ones — Cambridge Semantics, Cloudera, DataRobot, Denodo Technologies, Hitachi Vantara, IBM,...

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  Webinar Data Literacy: A Lifeline In Uncertain Waters

  June 8, 2020 | Jennifer Belissent, PhD

  The desire to become insights-driven is nearly universal — particularly in uncertain and unfamiliar times. Yet so is the struggle: 91% of global data and analytics decision makers report that...

• Report Build A Maturity-Based Business Case For Insights-Driven Investments

  The Business Case Report In The Insights-Driven Business Playbook

  May 18, 2020 | Boris Evelson

  Investing in individual technologies for an insights-driven business (IDB), such as data fabric, business intelligence (BI), and analytics, demonstrates tangible business benefits and significant...

• Forum CX Sydney

  The Time Is Now: Lead With Experience

  April 30, 2020 | Virtual Event | Michael Barnes

  CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

• Report Now Tech: Enterprise Data Fabric, Q2 2020

  Forrester's Overview Of 20 Enterprise Data Fabric Providers

  April 16, 2020 | Noel Yuhanna

  You can use enterprise data fabric to deliver integrated, trusted, and real-time data across the organization and accelerate business use cases. But to realize these benefits, you'll first have to...

• Report Data Virtualization Or Data Fabric: Which Is Right For You?

  March 24, 2020 | Noel Yuhanna

  Data-driven organizations use data virtualization and data fabric architectures to get value from data quickly and to support new business requirements such as real-time and integrated insights....

• Report Q&A: Scale AI With Automated Machine Learning

  Answers To Seven Key Questions That Unlock Enterprise Outcomes With AutoML

  March 18, 2020 | Kjell Carlsson, PhD

  There's good news for enterprises that want to transform using machine learning (ML) and AI. Automated machine learning (AutoML) helps data scientists, and everyone else, build predictive models,...

• Report Build A Data Literacy Curriculum Of ACES

  Increase Awareness, Deepen Comprehension, Expand Expertise, And Enable Scale To Deliver True Data Literacy

  February 14, 2020 | Jennifer Belissent, PhD

  This is a companion report to "Data Literacy Matters: The Writing's On The Wall," which establishes the four goals of a data literacy program: awareness, comprehension, expertise, and scale (ACES)....

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  Webinar Shatter The Seven Myths Of Machine Learning

  Everything You Wanted To Know About ML But Were Too Afraid To Ask

  February 13, 2020 | Kjell Carlsson, PhD

  This webinar helps attendees understand the core concepts and terminology of machine learning (ML) by dispelling the seven most egregious and widely held myths about AI and ML. Learn the lingo,...