Search Results

• Webinar The Future Of Mobile Experiences: Anticipatory Experiences

  Thursday, March 25, 2021, 1:00 p.m.-2:00 p.m. Eastern time (17:00-18:00 GMT) | Julie Ask

  Today's digital experiences place too much cognitive load on consumers. Brands can deliver in their customers' moments by serving them proactively along well-understood journeys or anticipating...

• Report Forrester Infographic: Understanding Today's Hong Kong Investors

  February 11, 2021 | Tom Mouhsian, Vijay Raghavan

  Wealth management firms commonly segment their clients by investable assets. But this is not enough to help firms decide on new products and services or optimize customer engagement models....

• Report Now Tech: AI Consultancies, Q1 2021

  Forrester's Overview Of 40 AI Service Providers

  February 4, 2021 | Michele Goetz

  You can use AI consultancies to accelerate impact and time-to-value with AI, de-risk AI-driven business activities and offers, and upskill your enterprise to become AI native. But to realize these...

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  Webinar Wealth Management Predictions 2021

  Firms Embrace Digital To Thrive

  January 14, 2021 | Vijay Raghavan, David Hoffman

  We will remember 2020 for COVID-19: The pandemic permanently changed the ways customers seek advice and how financial advisors dispense it. As the lockdown began, consumers did not have access to a...

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  Webinar Insurance Predictions 2021

  Insurers Find Opportunity Amid Chaos

  January 13, 2021 | Ellen Carney, Jeffery Williams

  We are a world in recovery heading into 2021. Insurers will need to contend with an unpredictable virus and its economic consequences, dramatic climate events, and the aftermath of a polarizing US...

• Report Chief Data Officers: Evolve Your Teams To Accelerate Impact From Data Insights

  January 5, 2021 | Jennifer Belissent, PhD

  In many organizations, the chief data officer (CDO) role has evolved to become more of a chief insights officer with purview over both data and analytics. With a single role responsible for the...

• Report Monetize Data Strategically: Prioritize Data And Analytics Initiatives

  Intermediate Level: Process Practices For Insights-Driven Businesses

  December 23, 2020 | Jennifer Belissent, PhD

  Everyone wants to monetize their data, but the growing stream of data and analytics requests overwhelms insights teams. In a recent Forrester inquiry, a client asked, "Is a dollar of cost savings...

• Report To Win And Retain Consumers During The Pandemic, Start With Empathy

  Demonstrate Empathy By Designing For Unique Customer Risk Profiles

  December 17, 2020 | Anjali Lai, Martin Gill

  Within the COVID-19 crisis are the seeds of transformation: The boldest leaders will not only adapt their businesses; they will use insights to get closer to their consumers and understand their...

• Report Make Social Media Bigger Than Marketing

  Executive Overview: The Social Marketing Playbook

  November 25, 2020 | Jessica Liu

  B2C marketers know that social marketing works but can't articulate how. That's because too many of them launched social programs without a clear strategy. Mastering social media requires more than...

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  Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

  Europe-Friendly Start Time

  October 28, 2020 | Laura Koetzle, Martin Gill, Martha Bennett

  The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...

• Report Optimize Customer Experience With A Digital Intelligence Roadmap

  Roadmap: The Digital Intelligence Playbook

  October 27, 2020 | Cinny Little, James McCormick

  Tracking and understanding the interactions with your customers as they digitally engage across channels is hard enough. Using that understanding to take actions that optimize their experiences...

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  Webinar How The Insights Center Of Excellence Powers The Adaptive Enterprise

  October 21, 2020 | Cinny Little

  Customer insights (CI) pros continue to struggle with driving more actions from data and insights. An insights center of excellence (COE), also called a hub-and-spoke model, is the leading...

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  Webinar Follow The Food Industry’s Recipe For Insights-Driven Transformation

  September 9, 2020 | Jennifer Belissent, PhD

  Shifting consumer preferences, climate change, overproduction, and unsustainable levels of waste add up to a food system ripe for radical transformation. Leaders at firms in every stage of food...

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  Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

  August 18, 2020 | Anjali Lai, Sucharita Kodali, Melissa Parrish

  The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...

• Report Introducing AI-Powered, Human-Controlled Digital Decisioning Platforms

  Use DDPs To Encapsulate Decision Logic Powered By The Best Of Analytics, AI, Math, And Human Logic

  August 11, 2020 | Mike Gualtieri, Boris Evelson

  Digital decisioning platforms (DDPs) allow application development and delivery (AD&D) pros to combine the best of human decision logic with the best of AI to implement application-embedded...

• Report Q&A: How Digital Small Business Lenders Are Disrupting Finance In India

  Disruptive Firms Have The Potential To Upend The Traditional Lending Business

  July 28, 2020 | Arnav Gupta

  Traditional lenders lend money to existing customers or profitable businesses. But Indian startups are using digital technology to improve business lending by offering quick loans to micro, small,...

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  Webinar The Culture Of An Organization Defines Its Innovation Capabilities

  June 10, 2020 | Dan Bieler, Ash Mukherjee

  Far from being a soft issue, culture is the toughest nut to crack. Corporate culture matters because it provides the framework for what innovation objectives employees and managers prioritize and...

• Report The Forrester Wave™: Specialized Insights Service Providers, Q2 2020

  The 13 Providers That Matter Most And How They Stack Up

  June 8, 2020 | Jennifer Belissent, PhD

  In our 18-criterion evaluation of insights service providers, we identified the 13 most significant ones — Alibaba Cloud, BearingPoint, EPAM, Fractal Analytics, HCL, LTI, NEC, SAP, Telefónica,...

• Report The Forrester Wave™: Enterprise Insights Service Providers, Q2 2020

  The 13 Providers That Matter Most And How They Stack Up

  June 8, 2020 | Jennifer Belissent, PhD

  In our 18-criterion evaluation of enterprise insights service providers, we identified the 13 most significant ones — Accenture, Atos, Boston Consulting Group (BCG), Capgemini, Cognizant, Deloitte,...

• Report Build A Maturity-Based Business Case For Insights-Driven Investments

  The Business Case Report In The Insights-Driven Business Playbook

  May 18, 2020 | Boris Evelson

  Investing in individual technologies for an insights-driven business (IDB), such as data fabric, business intelligence (BI), and analytics, demonstrates tangible business benefits and significant...

• Report How The COVID-19 Crisis Is Affecting Consumer Behaviors In France

  Anticipate The New Normal And Embrace Transformations On Steroids

  May 11, 2020 | Thomas Husson

  Forrester recently surveyed more than 1,100 French online adults to analyze the impact of the COVID-19 crisis among consumers in France. This report offers CMOs and other executives a first glimpse...

• Forum CX Sydney

  The Time Is Now: Lead With Experience

  April 30, 2020 | Virtual Event | Michael Barnes

  CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

• Report Pick A Powerful Pilot To Propagate Customer Analytics

  Business Case: The Customer Analytics Playbook

  February 5, 2020 | Brandon Purcell, Emily Miller

  While most companies understand the importance of transforming data into insights, many struggle to get their customer analytics practice off the ground. They're missing out on a huge opportunity....

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  Webinar Forrester Event Roundup: CES 2020 And What It Means For Your Business

  January 23, 2020 | Nigel Fenwick, Frank Gillett, Paul Miller

  CES is the premier consumer technology event on the calendar. In recent years, CES has morphed into a broad tech innovation conference with an ever-increasing number of connected products using the...

• Report Now Tech: Insights Service Providers, Q1 2020

  Forrester's Overview Of 38 Insights Service Providers

  January 13, 2020 | Jennifer Belissent, PhD

  You can use insights service providers to deliver end-to-end data-to-insights-to-execution engagements, drive effective change and stakeholder management to ensure insights implementation, and...