Search Results

• Report Measure Your Digital Intelligence Maturity

  Assessment: The Digital Intelligence Playbook

  November 2, 2020 | Cinny Little, James McCormick

  Digital intelligence (DI) is advancing, but firms must speed their progress to remain competitive and catch up with insights-driven businesses. The breadth and depth of DI requirements to keep pace...

• Report Deliver The Metrics That Matter With The Objectives And Key Results Framework

  Beginner Level: Process Practices For Insights-Driven Businesses

  June 1, 2020 | Cinny Little

  Firms must transform into insights-driven businesses to remain competitive. Insights-driven businesses use data for insights that are always actionable. Customer insights (CI) pros should use the...

• Report The State Of Customer Analytics 2019

  Landscape: The Customer Analytics Playbook

  November 5, 2019 | Brandon Purcell, Emily Miller

  In this report, we give customer insights (CI) pros key benchmarks to plan their customer analytics capability. Compared with our 2018 benchmarks, we see firms adopting more analytical techniques...

• Report Your Go-To Portfolio Of B2B And B2B2C Insights And Analytics Methods

  Compete And Thrive With A Full Suite Of Analytical Techniques

  May 3, 2019 | Allison Snow

  B2B and B2B2C firms have varying levels of sophistication and investment in analytics — and employ analytics for a variety of use cases. Firms that have concentrated analytics power (talent,...

• Report The Forrester Wave™: B2B Customer Analytics, Q1 2019

  The Six Providers That Matter Most And How They Stack Up

  March 11, 2019 | Allison Snow

  In our 35-criterion evaluation of B2B customer analytics providers, we identified the six most significant ones — 6sense; CaliberMind; Datorama, a Salesforce company; Lattice Engines; Mintigo; and...