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  • Use customer insights to gain competitive advantage
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ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Benchmark Your Digital Supply Chain For Resilience In The Age Of The Customer

    Forrester's Self-Assessment Supports The Case For Making Traditional Supply Chains Digital
    June 4, 2020 | George Lawrie

    Forrester has demonstrated the critical significance of continuously improving customer experience (CX) to enterprises. But apart from digital downloads, the quality of CX depends on your digital...

  • Forum CX Sydney

    The Time Is Now: Lead With Experience
    April 30, 2020 | Virtual Event | Michael Barnes

    CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

  • Report The State Of Customer Analytics 2019

    Landscape: The Customer Analytics Playbook
    November 5, 2019 | Brandon Purcell, Emily Miller

    In this report, we give customer insights (CI) pros key benchmarks to plan their customer analytics capability. Compared with our 2018 benchmarks, we see firms adopting more analytical techniques...

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