Search Results

• Report Determine Your Data's Worth: Data Plus Use Equals Value

  Intermediate Level: Strategy Practices For Insights-Driven Businesses

  January 4, 2021 | Jennifer Belissent, PhD

  As the data economy heats up, the fear of being left behind leaves company execs in a cold sweat. Board members ask about data commercialization strategies, and the question that's top of mind for...

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  Webinar Forrester's Guide To Vendor Localization Strategy In China

  April 14, 2020 | Charlie Dai, Danny Mu, Xiaofeng Wang

  The ongoing trade war and the slowdown of the domestic Chinese economy are challenging the adoption of foreign products and services not only for Chinese firms but also for international companies...

• Report Data Commercialization: A CIO's Guide To Taking Data To Market

  Advanced Level: Strategy Practices For Insights-Driven Businesses

  March 27, 2020 | Jennifer Belissent, PhD

  Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery,...

• Report Optimize Customer Experience With A Digital Intelligence Business Case

  Business Case: The Digital Intelligence Playbook

  January 3, 2020 | Cinny Little, James McCormick

  Today's digital analytics practices are advancing the ability to take actions on insights about customers' digital behavior. But that's not enough: Customers' expectations continue to change faster...

• Report The Forrester Wave™: Industrial IoT Software Platforms In China, Q4 2019

  The Seven Providers That Matter Most And How They Stack Up

  November 25, 2019 | Danny Mu, Charlie Dai

  In our 26-criterion evaluation of industrial internet of things (IIoT) software platform providers in China, we identified the seven most significant ones — CASICloud, Haier COSMOPlat, Huawei,...

• Report The State Of Customer Analytics 2019

  Landscape: The Customer Analytics Playbook

  November 5, 2019 | Brandon Purcell, Emily Miller

  In this report, we give customer insights (CI) pros key benchmarks to plan their customer analytics capability. Compared with our 2018 benchmarks, we see firms adopting more analytical techniques...

• Report New Tech: Data Marketplaces, Q3 2019

  Forrester's Landscape Overview Of 21 Providers

  September 30, 2019 | Jennifer Belissent, PhD

  With the data economy booming, data buyers and sellers need a place to meet. A new crop of data marketplaces stands poised to provide that hub to enable data transactions. This report presents an...

• Report Optimize Your BI Strategy To Generate Maximum Business Value

  February 7, 2019 | Boris Evelson, Martha Bennett

  Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfolio...