Search Results

• Report The State Of Consumers And Technology, 2020

  Increasingly Intimate Technologies Spark The Next Mind Shift

  February 2, 2021 | Anjali Lai

  Technology became a lifeline for consumers during the crises of 2020: Consumers now spend more time using more devices for more sophisticated tasks. What is the result of this intense reliance on...

• Report Empowered Consumers Go Green

  Empowerment Drives The Sustainability Transformation

  January 19, 2021 | Anjali Lai, Salvatore Schiano

  The past 20 years has enabled consumers to buy more products from more places more cheaply, but consumers feel unfulfilled. The rapid escalation of self-centered experiences has ignored a core...

• Report The Future Of The Empowered Consumer In The US

  The Past Decade Of Consumer Evolution Shows That Consumers Want New Choices, More Immersive Experiences, And Greater Purpose

  December 15, 2020 | Anjali Lai

  People rebound from crises by discovering and flexing their muscles of empowerment. For over 20 years, we've used hundreds of thousands of global consumer surveys to measure the drivers and...

• Report Build An Insights-Driven Business

  The Executive Overview Of The Insights-Driven Business Playbook

  December 9, 2020 | Srividya Sridharan, Gene Leganza

  In a hypercompetitive business environment and the post-pandemic world, applying data and analytics at every chance to differentiate products and customer experiences is a prerequisite for success....

• Forum Summit Asia Pacific

  The must-attend event for B2B & B2C marketing and CX leaders

  September 1, 2020 | Live Virtual Experience | Frederic Giron

  The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

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  Webinar Retail This Week, Part 11

  August 28, 2020 | Fiona Swerdlow, Emily Pfeiffer

  Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...

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  Webinar Retail This Week, Part 10

  August 14, 2020 | Fiona Swerdlow, Jacob Morgan, Lily Varon

  Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...

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  Webinar Retail This Week, Part 9

  July 31, 2020 | Fiona Swerdlow, Sucharita Kodali

  Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...

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  Webinar Retail This Week, Part 8

  July 17, 2020 | Fiona Swerdlow, Sucharita Kodali, Michael O'Grady

  Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...

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  Webinar Retail This Week, Part 7

  June 26, 2020 | Fiona Swerdlow, Tina Moffett, Shar VanBoskirk

  Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...

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  Webinar Retail This Week, Part 6

  June 12, 2020 | Sucharita Kodali

  Join Forrester principal analyst Sucharita Kodali in her sixth installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...

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  Webinar Retail This Week, Part 5

  May 29, 2020 | Sucharita Kodali

  Join Forrester principal analyst Sucharita Kodali in her fifth installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...

• Report How The COVID-19 Crisis Is Affecting Consumer Behaviors In France

  Anticipate The New Normal And Embrace Transformations On Steroids

  May 11, 2020 | Thomas Husson

  Forrester recently surveyed more than 1,100 French online adults to analyze the impact of the COVID-19 crisis among consumers in France. This report offers CMOs and other executives a first glimpse...

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  Webinar Breakthrough Or Bust: Forrester's Consumer Energy Index

  May 22, 2019 | Anjali Lai

  Empowered consumers appear to latch onto new experiences faster than innovators can build them. Still, business leaders know the pain of failing to win consumers’ attention, lead them to...