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The Brand Experience Playbook For 2021
Create A Customer-Obsessed Brand Experience
In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...
Charts & Figures
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Consumers Are Evolving In Five Key Ways
December 15, 2020
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Forrester's Empowered Customer Segmentation
December 15, 2020
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Empowered Customers Will Seek Shared Values
December 15, 2020
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Report The Future Of The Empowered Consumer In The US
The Past Decade Of Consumer Evolution Shows That Consumers Want New Choices, More Immersive Experiences, And Greater Purpose
December 15, 2020 | Anjali LaiPeople rebound from crises by discovering and flexing their muscles of empowerment. For over 20 years, we've used hundreds of thousands of global consumer surveys to measure the drivers and...
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Webinar Breakthrough Or Bust: Forrester's Consumer Energy Index
May 22, 2019 | Anjali LaiEmpowered consumers appear to latch onto new experiences faster than innovators can build them. Still, business leaders know the pain of failing to win consumers’ attention, lead them to...
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