Search Results

• Report The Future Of The Empowered Consumer In The US

  The Past Decade Of Consumer Evolution Shows That Consumers Want New Choices, More Immersive Experiences, And Greater Purpose

  December 15, 2020 | Anjali Lai

  People rebound from crises by discovering and flexing their muscles of empowerment. For over 20 years, we've used hundreds of thousands of global consumer surveys to measure the drivers and...

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  Webinar Deconstructing The Forrester Wave™: Social Listening Platforms, Q4 2020

  November 17, 2020 | Jessica Liu, Sarah Dawson

  Social listening platforms' value extends beyond the marketing department to public relations, consumer insights, market research, customer service, and product teams. Brands can apply social...

• Forum Summit Asia Pacific

  The must-attend event for B2B & B2C marketing and CX leaders

  September 1, 2020 | Live Virtual Experience | Frederic Giron

  The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

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  Webinar Move At The Speed Of The Customer With AI-Enabled Consumer Intelligence Solutions

  June 9, 2020 | Cinny Little

  Customer insights and market research professionals must keep up with fast-moving customers. That requires understanding people's attitudes and emotions as well as their behavior — what...

• Forum CX Sydney

  The Time Is Now: Lead With Experience

  April 30, 2020 | Virtual Event | Michael Barnes

  CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

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  Webinar The Best Of Times And The Worst Of Times For Customer Segmentation

  March 2, 2020 | Brandon Purcell

  Customer segmentation has long been a cornerstone of marketing campaigns, giving enterprises a way to partition their customer bases and plan interactions with them. However, in light of growing...

• Report The Best Of Times And The Worst Of Times For Segmentation

  Overthrow Traditional Customer Segmentation In The Personalization Revolution

  December 10, 2019 | Brandon Purcell

  Customer segmentation has long been a cornerstone of marketing campaigns, giving enterprises a way to partition their customer bases and plan interactions with them. However, in light of growing...

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  Webinar The Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019

  November 19, 2019 | Cinny Little

  Market and competitive intelligence (M&CI) is a fundamental strategic business competency, and it’s front of mind. In 2019, 57% of data and analytics technology decision makers report...

• Report The Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019

  The 12 Providers That Matter Most And How They Stack Up

  October 22, 2019 | Cinny Little

  In Forrester's evaluation of the emerging market for market and competitive intelligence (M&CI) platforms, we identified the 12 most significant providers in the category — Bertin IT, Cipher,...

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  Webinar Use The Four-Step GKAD Framework To Select The KPIs That Matter Most And Drive More Actions From Data And Insights

  May 21, 2019 | Cinny Little

  Firms continue to play a data-to-insights game of “telephone.” In the data-to-insights version, insights tumble into a gap between data-to-insights pros and stakeholders with...

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  Webinar Use A Market And Competitive Intelligence (M&CI) Solution To Drive More Actions And Outcomes

  March 28, 2019 | Cinny Little, Elizabeth Cullen

  Most firms have M&CI capabilities, but many struggle to align insights from information and data with stakeholders’ decisions for actions that improve business outcomes. This webinar...

• Report New Tech: Market And Competitive Intelligence (M&CI) Solutions, Q1 2019

  Forrester's Landscape Overview Of 27 Providers

  March 7, 2019 | Cinny Little, Elizabeth Cullen

  A new crop of emerging technologies is turbocharging market and competitive intelligence (M&CI) professionals' ability to scale delivery of actionable insights. This report presents an overview of...