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  • Use customer insights to gain competitive advantage
  • Key Performance Indicators (KPIs)

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FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Deliver The Metrics That Matter With The Objectives And Key Results Framework

    Beginner Level: Process Practices For Insights-Driven Businesses
    June 1, 2020 | Cinny Little

    Firms must transform into insights-driven businesses to remain competitive. Insights-driven businesses use data for insights that are always actionable. Customer insights (CI) pros should use the...

  • Forum CX Sydney

    The Time Is Now: Lead With Experience
    April 30, 2020 | Virtual Event | Michael Barnes

    CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

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