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  • Report Now Tech: Augmented BI Platforms, Q2 2021

    Forrester's Overview Of 40 Augmented BI Platform Providers
    April 14, 2021 | Boris Evelson

    You can use business intelligence (BI) platforms augmented with AI functionality — augmented BI — to turn raw data into meaningful signals and then turn those signals into actionable insights to...

  • Report Now Tech: Streaming Data Platforms, Q2 2021

    Forrester's Overview Of 34 Streaming Data Platform Providers
    April 7, 2021 | Mike Gualtieri

    You can use streaming data platforms to create a faster digital enterprise. Streaming data platforms achieve this by instantly delivering data from one-to-many applications, analyzing data in real...

  • Report Cast A Wide Behavioral Data Net To Fuel AI-Powered B2B Marketing

    Pay More Attention To What Your Prospects Do Than To What They Say
    March 30, 2021 | Steven Casey

    AI has quickly progressed from a promising enabling technology found in a few B2B applications to a staple of modern marketing technology (martech). To succeed with AI-powered marketing, B2B...

  • Webinar Enterprise Business Insights And Analytics: Key Findings From The Forrester Tech Tide™

    Turning raw data into actionable insights is increasingly critical to firms’ ability to win, serve, and retain customers. To accelerate their journey to become insights driven, companies are...

  • Report AI 2.0: Upgrade Your Enterprise With Five Next-Generation AI Advances

    Advanced Level: Technology Practices For Insights-Driven Businesses

    Just when you thought you knew what AI could and couldn't do, it quietly gets a radical upgrade. Five key advances redefine AI use cases and break the chains that have shackled enterprise AI...

  • Report Enterprise Data Fabric Enables DataOps

    Advanced Level: Data Practices For Insights-Driven Businesses
    December 23, 2020 | Noel Yuhanna

    Business users want faster and easier access to trusted data to make accurate business decisions, while technology organizations want to simplify data management. Forrester invented the tech...

  • Report DataOps For The Intelligent Edge Of Business

    Go Beyond Traditional Data Management And Governance
    December 3, 2020 | Michele Goetz

    The world of data is changing from persistent states to data in motion. New data management and governance practices are necessary to move from analytics to operational use cases. To make this...

  • Report AI Aspirants: Caveat Emptor

    Tackle Third-Party Risk Head-On And Improve AI Accountability
    August 12, 2020 | Brandon Purcell

    A lack of accountability in AI can result in regulatory fines, brand damage, and lost customers. This report advises business insights pros on how to improve their companies' AI accountability by...

  • Report Introducing AI-Powered, Human-Controlled Digital Decisioning Platforms

    Use DDPs To Encapsulate Decision Logic Powered By The Best Of Analytics, AI, Math, And Human Logic
    August 11, 2020 | Mike Gualtieri, Boris Evelson

    Digital decisioning platforms (DDPs) allow application development and delivery (AD&D) pros to combine the best of human decision logic with the best of AI to implement application-embedded...

  • Report The Forrester Wave™: Enterprise Data Fabric, Q2 2020

    The 15 Providers That Matter Most And How They Stack Up
    June 10, 2020 | Noel Yuhanna

    In our 25-criterion evaluation of enterprise data fabric providers, we identified the 15 most significant ones — Cambridge Semantics, Cloudera, DataRobot, Denodo Technologies, Hitachi Vantara, IBM,...

  • Report Now Tech: Predictive Analytics And Machine Learning, Q2 2020

    Forrester's Overview Of 37 PAML Providers

    Predictive analytics and machine learning (PAML) solutions deliver enterprise-grade tools for analyzing data, building predictive models, and deploying AI/ML solutions that drive business outcomes....

  • Forum CX Sydney

    The Time Is Now: Lead With Experience
    April 30, 2020 | Virtual Event | Michael Barnes

    CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

  • Webinar Boost Retail Revenue, Margin, And Customer Satisfaction With Integrated Retail Planning And Execution Applications

    Use The Forrester Wave™
    April 14, 2020 | George Lawrie

    Get technology on your side to scale your merchants’ and planners’ insights. Use the Forrester Wave to determine which vendors can best help you to win, serve, and retain customers...

  • Report Q&A: Scale AI With Automated Machine Learning

    Answers To Seven Key Questions That Unlock Enterprise Outcomes With AutoML
    March 18, 2020 | Kjell Carlsson, PhD

    There's good news for enterprises that want to transform using machine learning (ML) and AI. Automated machine learning (AutoML) helps data scientists, and everyone else, build predictive models,...

  • Webinar Shatter The Seven Myths Of Machine Learning

    Everything You Wanted To Know About ML But Were Too Afraid To Ask
    February 13, 2020 | Kjell Carlsson, PhD

    This webinar helps attendees understand the core concepts and terminology of machine learning (ML) by dispelling the seven most egregious and widely held myths about AI and ML. Learn the lingo,...

  • Report Now Tech: AI Infrastructure, Q1 2020

    Forrester's Overview Of 31 AI Infrastructure Providers
    February 7, 2020 | Mike Gualtieri

    You can use AI infrastructure to make AI development teams more productive, operationalize AI for real business value, and leverage fast-evolving AI technologies. But to realize these benefits,...

  • Report Research Overview: Data, Analytics, And Insights

    Beginner Level: Technology Practices For Insights-Driven Businesses
    January 27, 2020 | Srividya Sridharan, Gene Leganza

    There are many data, analytics, and insights technologies that help enterprises unlock the value of their internal and external data. This research overview for business insights professionals...

  • Webinar AI Predictions 2020

    A Conversation With The Analysts Who Made Them

    The artificial intelligence (AI) zeitgeist today is filled with grand vision, pragmatism, hope, fear, success, failure, and everything in between. As with any megatrend, AI has captured the...

  • Report Shatter The Seven Myths Of Machine Learning

    Boost Your Machine Learning IQ And Help Your Organization, Your Team, And Your Career
    January 2, 2020 | Kjell Carlsson, PhD

    Do you cringe when grandpa explains Facebook and Tinder? That's how data scientists feel when you misspeak about machine learning. But it's worse, since you will be making critical business...

  • Report Applying The Forrester Wave™: Enterprise BI Platforms, Q3 2019

    Extend Your Investment In An Enterprise BI Platform Beyond Just BI
    December 3, 2019 | Boris Evelson, John Rymer

    In July 2019, we published two Forrester Wave™ evaluations on enterprise business intelligence (BI) platforms — client-managed and vendor-managed. We used 19 criteria to evaluate 20 vendors across...

  • Report The Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019

    The 12 Providers That Matter Most And How They Stack Up
    October 22, 2019 | Cinny Little

    In Forrester's evaluation of the emerging market for market and competitive intelligence (M&CI) platforms, we identified the 12 most significant providers in the category — Bertin IT, Cipher,...

  • Report Financial Services Firms Should Personalize Across The Lifecycle And On All Touchpoints

    Personalization Is About Deepening Customer Engagement
    September 26, 2019 | Aurelie L'Hostis, Alyson Clarke

    Most financial services companies are taking a narrow approach to personalization. Digitally empowered customers are seeking and expecting better, more relevant experiences, but product-oriented...

  • Report B2B Insights Deep Dive: Use AI To Activate Emotion

    A Pragmatic Guide To Using AI To Influence Choices Along B2B Customer Journeys
    August 8, 2019 | Allison Snow, Emily Miller

    Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to...

  • Report B2B Insights Deep Dive: Use AI To Drive Engagement

    A Pragmatic Guide To Using AI To Nurture Two-Way Conversations With B2B Audiences
    August 8, 2019 | Allison Snow, Emily Miller

    Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to...

  • Report B2B Insights Deep Dive: Use AI To Demonstrate Empathy

    A Pragmatic Guide To Using AI To Understand Context In B2B Customer Journeys
    August 8, 2019 | Allison Snow, Emily Miller

    Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling enable firms to...

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