Search Results

• Report Chief Data Officers: Evolve Your Teams To Accelerate Impact From Data Insights

  January 5, 2021 | Jennifer Belissent, PhD

  In many organizations, the chief data officer (CDO) role has evolved to become more of a chief insights officer with purview over both data and analytics. With a single role responsible for the...

• Report Monetize Data Strategically: Prioritize Data And Analytics Initiatives

  Intermediate Level: Process Practices For Insights-Driven Businesses

  December 23, 2020 | Jennifer Belissent, PhD

  Everyone wants to monetize their data, but the growing stream of data and analytics requests overwhelms insights teams. In a recent Forrester inquiry, a client asked, "Is a dollar of cost savings...

• Report Build An Insights-Driven Business

  The Executive Overview Of The Insights-Driven Business Playbook

  December 9, 2020 | Srividya Sridharan, Gene Leganza

  In a hypercompetitive business environment and the post-pandemic world, applying data and analytics at every chance to differentiate products and customer experiences is a prerequisite for success....

• Report DataOps For The Intelligent Edge Of Business

  Go Beyond Traditional Data Management And Governance

  December 3, 2020 | Michele Goetz

  The world of data is changing from persistent states to data in motion. New data management and governance practices are necessary to move from analytics to operational use cases. To make this...

• Report AI Aspirants: Caveat Emptor

  Tackle Third-Party Risk Head-On And Improve AI Accountability

  August 12, 2020 | Brandon Purcell

  A lack of accountability in AI can result in regulatory fines, brand damage, and lost customers. This report advises business insights pros on how to improve their companies' AI accountability by...

• Report Data Commercialization: A CIO's Guide To Taking Data To Market

  Advanced Level: Strategy Practices For Insights-Driven Businesses

  March 27, 2020 | Jennifer Belissent, PhD

  Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery,...

• Report Use The Five-Step Playbook For Data And Insights Storytelling To Drive Actions That Matter

  Beginner Level: People Practices For Insights-Driven Businesses

  January 6, 2020 | Cinny Little

  Investment in data and technology continues to rise, as does getting more data into more hands that generate more insights. But that's not turning into parallel growth in applying those insights to...

• Report Optimize Customer Experience With A Digital Intelligence Business Case

  Business Case: The Digital Intelligence Playbook

  January 3, 2020 | Cinny Little, James McCormick

  Today's digital analytics practices are advancing the ability to take actions on insights about customers' digital behavior. But that's not enough: Customers' expectations continue to change faster...

• Report Your Go-To Portfolio Of B2B And B2B2C Insights And Analytics Methods

  Compete And Thrive With A Full Suite Of Analytical Techniques

  May 3, 2019 | Allison Snow

  B2B and B2B2C firms have varying levels of sophistication and investment in analytics — and employ analytics for a variety of use cases. Firms that have concentrated analytics power (talent,...

• Report How US Customers Research And Buy Life Insurance

  Meet Prospects At The Point Of Need With Easy Ways To Research And Apply

  February 14, 2019 | Benjamin Ensor, August du Pont

  Life insurance isn't consumers' top priority — until life events prompt them to buy it. Digital teams need to have the right resources in place for when that moment hits. This report explains why...

• Report Optimize Your BI Strategy To Generate Maximum Business Value

  February 7, 2019 | Boris Evelson, Martha Bennett

  Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfolio...