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  • Report Vendor Landscape: Graph Databases

    Leverage Graph Databases To Succeed With Connected Data
    October 6, 2017 | Noel Yuhanna

    Whether you are doing customer analytics, fraud detection, or risk assessment, you need connected data. While linking a few data points or data sources is often simple, creating connections with...

  • Report Vendor Landscape: B2B Marketing Data Providers, Q3 2017

    July 26, 2017 | Steven Casey, Steven Wright, Lori Wizdo

    Many B2B marketers believe that inaccurate and incomplete data is a hard fact of life that is too difficult and expensive to fix — even though it eats marketing ROI and eviscerates good customer...

  • Report Vendor Landscape: Wellness Platforms For Customer Engagement And Loyalty

    Wellness Platforms Offer Payers And Providers An Opportunity To Deepen Customer Engagement
    July 10, 2017 | Kate McCarthy, Alex Kramer

    For years, employers have used wellness applications to decrease employee healthcare spending. As health insurance delivered via B2C grows, these platforms have become useful tools for payers and...

  • Report Vendor Landscape: Customer Analytics Service Providers, Q2 2017

    May 16, 2017 | Brandon Purcell

    Customer insights (CI) pros often need help turning their data into actionable insights, and they look to customer analytics service providers to meet this need. Unfortunately, in a crowded...

  • Report Vendor Landscape: Healthcare Analytics, Q1 2017

    February 9, 2017 | Kate McCarthy

    Healthcare payer and provider organizations lag behind other industries in their adoption of advanced analytics. As the need to generate and use patient insight grows, healthcare organizations must...

  • Report Vendor Landscape: Data Governance Stewardship And Discovery Solutions

    Data Governance Stewardship And Discovery Solutions To Govern Systems Of Insight
    November 30, 2016 | Henry Peyret

    In 2015, Forrester identified a new market category: data governance stewardship. These offerings help companies navigate their journey toward data citizenship. The market is continuing to develop...

  • Report Vendor Landscape: Account-Based Marketing, Q4 2016

    Point Solutions Proliferate Amid Claims Of Platform Leadership
    October 18, 2016 | Steven Casey, Allison Snow, Shanta Samlal-Fadelle

    New technologies are enabling account-based marketing (ABM) at scale, and business-to-business (B2B) marketers are increasingly deploying early ABM initiatives. But vendors' confusing claims hinder...

  • Report Vendor Landscape: Supplier Risk And Performance Management

    Software And Services Providers That Can Protect Your Brand From Suppliers' Mistakes
    September 8, 2016 | Duncan Jones

    Enterprises struggle to manage the risk to their brands from suppliers' mistakes. Your customers expect you to choose suppliers that are efficient, safe, secure, ethical, and legal — and to have...

  • Report Vendor Landscape: Privacy-Support Providers For Marketers

    August 19, 2016 | Fatemeh Khatibloo

    A multitude of vendors — from agencies and identity management vendors to certification providers — provide guidance to firms about customer privacy issues. This report provides an overview of the...

  • Report Vendor Landscape: Mobile Analytics Vendors You Should Know

    August 3, 2016 | James McCormick, Julie Ask

    Analytics are core to Forrester's mobile IDEA framework, but most companies struggle with their mobile analytics strategy. Customer insights (CI) professionals need a combination of technology...

  • Report Vendor Landscape: Insights Platforms, Q3 2016

    Insight Platforms Turn Big Data Into More Action
    August 2, 2016 | Brian Hopkins

    The market for data analytics technologies has exploded, and your business needs actionable insight from data more urgently than ever. But it is easy to get lost with so many choices and appealing...

  • Report Vendor Landscape: Spatial Analysis And Location Intelligence, Q2 2016

    Get Ahead Of The Competition By Locating Spatial Opportunities
    June 2, 2016 | Rowan Curran

    The collection, analysis, and use of spatial data go far beyond the traditional geographic information system (GIS). Enterprises in industries from healthcare to retail to mining use location...

  • Report Vendor Landscape: Insights Service Providers

    New Insights Service Providers Hail From Diverse Origins
    May 12, 2016 | Jennifer Belissent, PhD

    The emergence of insights services has radically changed the market for data and analytics technologies, giving decision-makers direct access to the insights they need to transform their business....

  • Report Vendor Landscape: Enterprise Test Data Management

    Slowly But Steadily, The TDM Market Starts To Ramp Up
    November 13, 2015 | Noel Yuhanna, Diego Lo Giudice

    Over the past five years, selecting a test data management (TDM) tool has often meant choosing among leading vendors such as Compuware, IBM, and Informatica. In a slowly growing market, these...

  • Report Vendor Landscape: S&R Pros Turn To Cyberthreat Intelligence Providers For Help

    CTI Providers Must Support Every Phase Of The Intelligence Cycle
    November 3, 2015 | Rick Holland

    The overwhelming threat landscape, coupled with the desire to transition from reactive to proactive security, is driving interest in cyberthreat intelligence. Organizations are looking to...

  • Report Vendor Landscape: BI-On-Hadoop For Customer Insights

    Six Steps To Bridge The Worlds Of Business Intelligence And Big Data
    August 17, 2015 | Boris Evelson

    By the time you've inched closer to a complete view of your customers by integrating internal data, you are facing the next challenge of enriching this view with new external data sources like...

  • Report Vendor Landscape: Big Data Archiving

    In The Era Of Big Data, Archiving Is A No-Brainer Investment
    August 11, 2015 | Noel Yuhanna

    Many organizations fail to see data archiving as part of their business technology agenda because they perceive archiving as highly complex and delivering low business value. However, with growing...

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