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The Customer Analytics Playbook For 2021
Turn Data Into Insights With Customer Analytics
The scale and diversity of customer data provide rich new sources of insight that let firms engage with customers in new ways. Today's customer analytics practitioners are no longer data geeks...
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Report Now Tech: Customer Analytics Technologies, Q1 2020
Forrester's Overview Of 33 Customer Analytics Providers
March 25, 2020 | Brandon PurcellYou can use customer analytics technologies to increase customer lifetime value (CLV), drive loyalty, and improve the customer experience (CX). But to realize these benefits, you'll first have to...
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Report Score Big With Fanalytics
How Advanced Customer Analytics Drives Better Fan Engagement In Sports
April 26, 2019 | Brandon Purcell, Emily MillerLike in many other industries, harnessing data and technology in the pro sports world is now an imperative. Sports industry pros use technologies like AI and machine learning for customer analytics...