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FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report How To Build The Right Portfolio Of Customer Success Services

    Customer Success Management Requires More Than Just A Handful Of Dedicated Success Managers
    January 4, 2019 | TJ Keitt

    Customer success management (CSM) keeps clients of B2B businesses on the path to renewal. Customer success managers are the clients' guides in this process, but they are merely one component in the...

  • Report Quick Take: Salesforce Begins A Journey Toward Contextual Marketing

    Announcements At Connections Digital Marketing Conference Reveal Seminal Steps Toward A Broader Vision
    September 30, 2014 | Cory Munchbach, Anjali Yakkundi

    Salesforce.com's annual event for marketers, Connections, took place from September 23 through September 25, 2014. Announcements about new features of the ExactTarget Marketing Cloud ranged from...

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