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  • Use customer insights to gain competitive advantage
  • Michele Goetz
  • Customer Engagement

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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Welcome To The World Of Watson Engagement Advisor

    Cognitive Computing Tackles Customer Engagement
    January 28, 2015 | Tim Sheedy, Michele Goetz

    In 2014, IBM launched the Watson Group, its first new business unit in 19 years, to bring Watson to the market as a business technology application. Watson's unique value lies in its ability to...

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