Search Results

• Report The Future Of Commerce Technology: Commerce Platforms End With An Ecosystem On FIRE

  Digital Acceleration Demands That Businesses Evolve Their Architecture To Survive

  January 5, 2021 | Emily Pfeiffer

  Commerce is no longer the core technical function within increasingly complex commerce tech stacks. As this landscape shifts, the new dual cores instead center around experience and operations....

• Report Opportunities And Risks Accompany The Use Of Employee Collaboration And Meeting Technology

  Video, Audio, And Chat Just Got More Complicated For Enterprises

  December 11, 2020 | Cheryl McKinnon, Art Schoeller, Heidi Shey

  Hundreds of millions of workers are on chats, video, and audio calls each day, with many working from home — this is the "new normal." Application development and delivery (AD&D) leaders and their...

• Report The Future Of Documents

  A Look Beyond The Paradigm Of Paper And Into Opportunities For Innovation

  December 9, 2020 | Cheryl McKinnon

  Application development and delivery (AD&D) professionals can drive innovation in one of the most fundamental business activities: the creation and distribution of documents. Despite more than 30...

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  Webinar Financial Services Firms: Leverage Cloud To Improve Your Adaptiveness

  November 10, 2020 | Meng Liu, Charlie Dai, Danny Mu

  Financial services (FS) firms in China and across the globe are accelerating cloud adoption to improve their technology adaptiveness and address challenging global political and economic...

• Report Invest In Fresh Skills As ECM Shifts To Modern Content Platforms

  Organization: The Enterprise Content Management Playbook

  September 11, 2020 | Cheryl McKinnon

  As enterprise content management (ECM) investments shift to content services and cloud deployment models, the composition of the program team will change. Enterprise architecture (EA) professionals...

• Report Content Services Are Foundational For Employee And Customer Experiences: Look Ahead To 2025

  Vision: The Enterprise Content Management Playbook

  July 13, 2020 | Cheryl McKinnon

  Content services and modern content platforms dominate the enterprise content management (ECM) conversation. New vendors as well as veterans with next-generation architectures are winning deals...

• Report Assess Your Enterprise Content Management Maturity Level

  Assessment: The Enterprise Content Management Playbook

  July 10, 2020 | Cheryl McKinnon

  This report provides a framework for enterprise architecture (EA) professionals to assess their organization's content management maturity, identify capability gaps, and plot a course for program...

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  Webinar Don't Kill Your Corporate Intranet, But Give It A Major Rethink

  Key Findings From The Forrester Wave™: Intranet Platforms, Q2 2020

  July 7, 2020 | Cheryl McKinnon

  Corporate intranets are the least-loved application that businesses provide to their employees. This needs to change. Employee communication and trusted access to corporate content are essential...

• Report The Digital Asset Management Cookbook

  Assemble The Ingredients To Choose And Scale An Enterprise DAM

  June 26, 2020 | Nick Barber

  As brands grapple with an explosion of content to feed their digital channels, they increasingly turn to digital asset management (DAM) systems to manage their rich media. Once the domain primarily...

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  Webinar Your Recipe For A Tasty Content Experience

  June 11, 2020 | Nick Barber

  Selecting, deploying, and driving adoption of your digital asset management (DAM) system is like baking a cake; you need heaps of business case, generous amounts of metadata and taxonomy, and a bit...

• Report The Forrester Wave™: B2B Commerce Suites, Q2 2020

  The 13 Providers That Matter Most And How They Stack Up

  May 19, 2020 | Joe Cicman, Emily Pfeiffer

  In our 29-criterion evaluation of B2B commerce suites providers, we identified the 13 most significant ones — Adobe, Apttus, BigCommerce, commercetools, Elastic Path Software, Episerver, Insite,...

• Report The Forrester Wave™: B2C Commerce Suites, Q2 2020

  The 10 Providers That Matter Most And How They Stack Up

  May 19, 2020 | Emily Pfeiffer, Joe Cicman

  In our 31-criterion evaluation of B2C commerce suites providers, we identified the 10 most significant ones — Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce,...

• Report Now Tech: Product Information Management, Q1 2020

  Forrester's Overview Of 22 PIM Providers

  March 25, 2020 | Amanda LeClair

  You can use product information management (PIM) solutions to improve sales and customer experience, speed up time-to-market, and even enable broader content-driven digital transformation efforts....

• Report Speak The Same Language To Harmonize Martech And Digital Experience Initiatives

  Aligning Creatives And Techies Starts By Defining Joint Missions

  March 23, 2020 | Allen Bonde

  With an ever-growing mix of media types and channels, marketing and tech teams must collaborate to deliver high-impact, scalable digital experiences to their shared customers. Aligning around a...

• Report Research Overview: Five Must-Have Tech Solutions For Brand Manufacturers

  A Guide To Five Tech Solutions That Brand Manufacturers Need Across Direct And Wholesale Commerce

  March 12, 2020 | Michelle Beeson

  Many branded manufacturers are revamping their digital commerce strategies to manage growing direct-to-consumer (DTC) commerce alongside wholesale businesses. This effort involves evaluating new...

• Report ECM Requires Investment: Five Key Elements To Include In Your Business Case

  Business Case: The Enterprise Content Management Playbook

  March 10, 2020 | Cheryl McKinnon

  Enterprise architects play a central role during business case development by establishing clear goals, desired benefits, risks, and capacity gaps when requesting the financial investments they...

• Report Now Tech: Agile Content Management Systems, Q1 2020

  Forrester's Overview Of 30 Agile CMS Providers

  February 27, 2020 | Nick Barber, Mark Grannan

  You can embrace Agile content management systems (CMSes) to drive content reuse, create content faster, make your practitioners happier, and ultimately, deliver more personalized experiences. But...

• Report The Top Three Trends Shaping Information Governance In 2020: Cloud, AI, And Privacy

  Key Findings From The Forrester/ARMA International Records Management Survey, Q4 2019

  February 20, 2020 | Cheryl McKinnon

  Forrester Research and ARMA International fielded a joint survey of records and information management (RIM) professionals to understand the key trends and challenges facing the profession in 2020....

• Report The Agile CMS Cookbook: Tales From The Test Kitchen

  Knowing Your Agile CMS Flavor Profile And Building On Proven Recipes Can Boost Adoption

  February 7, 2020 | Nick Barber, Mark Grannan

  Agile content management systems (CMS) are just over the horizon, bearing promises of content reuse, content insights, faster and more agile content operations, and flexibility across channels....

• Report Digital Fragility: The Ticking Time Bomb Within Enterprises

  Protect Your Corporate Memory And Future-Proof Your Brand

  December 16, 2019 | Cheryl McKinnon, Caleb Ewald

  Digital fragility has emerged as a risk to digital business, but CIOs and CMOs are failing to confront it. Firms must preserve and protect digital information to ensure that it's available when...

• Report Redefining The Three Commerce Technology Models For Today's Business Requirements

  November 22, 2019 | Emily Pfeiffer, George Lawrie, Joe Cicman

  The original on-premises, limited, legacy commerce suites and platforms are being reborn, creating open architecture to allow commerce businesses to implement only and exactly what they need to...

• Report Three Digital Trends Broaden The Role And Scope Of Product Information Management

  PIM Joins CMS And DAM As A Key Content Pillar For Omnichannel Experiences

  October 21, 2019 | Amanda LeClair, George Lawrie

  B2C and B2B buyers want more valuable content, not just more content, as they engage with retailers, distributors, and manufacturers across touchpoints. To meet buyer needs, product information...

• Report Use Modern Syndicated Sales Data Sources To Boost Return On Trade Promotions

  Get The Most Out Of Trade Investment With Modern Syndicated Data

  July 11, 2019 | George Lawrie

  In 2015, consumer packaged goods (CPG) brands spent more than $500 billion on trade promotions alone. Even with the benefit of syndicated point-of-sale data services to guide their investments, CPG...

• Report Forrester Infographic: DAM Software Market Set To Top $1 Billion In 2019

  North America And EMEA Lead DAM User Adoption, With Vendors Prioritizing AI And Integrations Investments

  June 3, 2019 | Nick Barber

  Companies aren't just creating more rich media content; most of them want to deliver it more efficiently too. Three-quarters of global software decision makers have implemented, are planning to...

• Report Answer Six Questions To Pick Your Drupal Or WordPress Services Provider

  May 13, 2019 | Mark Grannan

  Open source software (OSS) often leaves buyers confused about who is responsible for what. Drupal and WordPress adopters suffer due to the size and complexity of the ecosystem. To better understand...