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• Report Now Tech: Salesforce Consulting Partners, Q1 2021

  Forrester's Overview Of 37 Salesforce Consulting Partners Providers

  January 29, 2021 | Liz Herbert

  You can use Salesforce consulting partners to redesign your business using Salesforce technology, speed time-to-implement Salesforce products, and drive change related to Salesforce projects. But...

• Report The Five CRM Trends In 2021 That Will Shape Engagement, Relationships, And Revenue

  Vision: The CRM Playbook

  January 22, 2021 | Kate Leggett

  In the age of the customer, customer experience (CX) is the only source of competitive differentiation. CRM has the power to transform customer relationships, but firms have only started to tap its...

• Report Research Overview: Technology And Software Services

  A Guide To Forrester's Application And Infrastructure Services Research

  January 12, 2021 | Amanda LeClair

  Tech and software services buyers face a complex landscape. Many services providers position as end-to-end digital transformation partners or the top partner for a specific platform, but when it...

• Report Quantifying The Business Value Of SaaS DOP Investments

  Business Case: The Digital Operations Platforms Playbook

  December 30, 2020 | Liz Herbert, Adam Schlegel

  As firms look to replace old legacy enterprise resource planning (ERP) solutions with modern digital operations platforms (DOPs) to drive business agility and customer outcomes, they're...

• Report The State Of Cloud In Malaysia

  Malaysian Firms Are Adopting Cloud On Multiple Fronts

  December 21, 2020 | Achim Granzen, Frederic Giron

  Malaysian firms see cloud computing as a key infrastructure priority for their organizations in 2021. Adoption drivers include cost-cutting, access to innovative services, and application and...

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  Webinar Digital Business Predictions 2021

  December 16, 2020 | Ted Schadler, Nigel Fenwick, Liz Herbert

  2020 was a year that no company will ever forget. The pandemic changed everything. Companies that had laid the foundations of cloud, agility, and strategic partnerships were ready to respond with...

• Report Building The Business Case For Omnichannel Commerce

  Business Case: The Omnichannel Commerce Playbook

  December 7, 2020 | Brendan Witcher

  Digital business professionals must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customers'...

• Report From People To Products: Services Firms Offer More Software Than You Think

  Business Process Accelerators Help Digitize Business Operations

  August 20, 2020 | Nigel Fenwick

  Technology services firms build many variations of digital solutions for clients. Some vendors retain the intellectual property (IP) associated with these solutions, making it available to a...

• Report Research Overview: Online Marketplaces

  A Guide To Buying, Selling, And Creating Market Leverage Via Everyone's Favorite Digital Platform Business Model

  August 17, 2020 | Allen Bonde, Caleb Ewald

  Online marketplaces aren't a new idea. Yet over the past few years, they have (re)emerged as a preferred channel for consumers, small businesses, and a growing number of enterprise buyers. For...

• Report On-Premises ERP: Should You Love It Or List It?

  Roadmap: The Digital Operations Platforms Playbook

  July 17, 2020 | Duncan Jones

  Application development and delivery (AD&D) professionals face an urgent dilemma: whether to replace aging, on-premises business applications or retain them for a few more years. Digital...

• Report Forrester Infographic: Digital Process Automation At Scale

  July 14, 2020 | Rob Koplowitz

  We based this infographic on key findings from Forrester's Q1 2020 Global Digital Process Automation Survey. Application development and delivery pros, use this infographic to identify common...

• Report The Pandemic Recession Demands A Digital Response

  To Adapt And Grow, Businesses Must Get Lean, Go All In On Ecosystems, And Embrace Agile At Scale

  June 25, 2020 | Ted Schadler

  Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns...

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  Webinar Learn Which Key Technologies To Adopt With Forrester’s Smart Manufacturing Tech Tide™

  May 20, 2020 | Paul Miller

  Smart manufacturing is increasingly critical to manufacturers’ ability to win, serve, and retain customers. To accelerate their performance in smart manufacturing, companies are evaluating...

• Report The Rise Of The Subscription Business Model

  How Customer-Obsessed Firms Can Reinvent Their Business Model And Move Their Offering Value Closer To Customers

  April 22, 2020 | Dan Bieler

  The subscription model presents new opportunities for businesses to enhance the value of their offerings as they become more embedded in the changing context of their clients' customer journeys....

• Report The Forrester Tech Tide™: Smart Manufacturing, Q2 2020

  Twenty Technologies Power Manufacturing's Digital Transformation

  April 1, 2020 | Paul Miller

  Smart manufacturing is increasingly critical to manufacturers' ability to win, serve, and retain their customers. To accelerate their performance in smart manufacturing, companies are evaluating...

• Report Speak The Same Language To Harmonize Martech And Digital Experience Initiatives

  Aligning Creatives And Techies Starts By Defining Joint Missions

  March 23, 2020 | Allen Bonde

  With an ever-growing mix of media types and channels, marketing and tech teams must collaborate to deliver high-impact, scalable digital experiences to their shared customers. Aligning around a...

• Report The Forrester Wave™: Public Cloud Development Platforms, North America, Q1 2020

  The Nine Providers That Matter Most And How They Stack Up

  March 16, 2020 | John Rymer, Dave Bartoletti

  In our 29-criterion evaluation of public cloud development platforms, we identified and assessed the nine most significant ones — Alibaba, Amazon Web Services (AWS), Google, IBM, Microsoft, Oracle,...

• Report The Forrester Wave™: Public Cloud Development And Infrastructure Platforms, North America, Q1 2020

  The Six Providers That Matter Most And How They Stack Up

  March 16, 2020 | Dave Bartoletti, John Rymer

  In our 35-criterion evaluation of public cloud development and infrastructure platform providers, we identified and assessed the six most significant ones — Alibaba, Amazon Web Services (AWS),...

• Report Now Tech: SAP Implementation Services Providers, Q1 2020

  Forrester's Overview Of 33 SAP Services Providers

  March 13, 2020 | Amanda LeClair, Liz Herbert

  SAP customers leverage the business and technical expertise of services partners to modernize IT operations, transform the business, and use modern delivery techniques. But to realize these...

• Report Now Tech: Digital Operations Platforms, Q1 2020

  Tools And Technology: The Digital Operations Platforms Playbook

  March 12, 2020 | Liz Herbert

  You can use digital operations platforms (DOPs) to adapt production and supply chains to meet customer expectations; account, bill, and measure the success of new pricing models and ventures; and...

• Report Don't Buy Software Without A Services Partner At The Table

  How You Deploy Software Can Make Or Break Your Transformation — Here's How To Understand And Work Partnerships To Best Advantage

  February 28, 2020 | Ted Schadler

  Software vendors, service providers, and cloud vendors need each other to survive. Application development and delivery (AD&D) leaders need them to work well together to succeed. But how these...

• Report Forrester Infographic: Go Beyond Just AI And APIs For Financial Services Tech Innovation

  February 27, 2020 | Jost Hoppermann

  Financial services teams should be aware of their peers' investment priorities and key areas of innovation if they want to keep up. This infographic provides an overview of innovation and...

• Report Forrester Infographic: SaaS Faces Obstacles In Financial Services

  Financial Services Firms Are Reluctant To Nab Key Tech Opportunities

  February 13, 2020 | Jost Hoppermann

  Banks and other financial services firms have already used software-as-a-service (SaaS) for horizontal solutions like CRM and HR. However, SaaS in financial-services-specific (vertical) deployments...

• Report From People To Products: Software-Powered Consulting

  The Digital Disruption Of Technology Services

  February 12, 2020 | Nigel Fenwick

  Consulting firms, digital agencies, and technology services providers no longer deliver just supplemental expertise but create digital assets that help consultants deliver better outcomes in less...

• Report Five Lessons From The Forrester Wave™: UCaaS Providers, Q3 2019

  Unified-Communications-As-A-Service Is About The Entire Solution And Not Just A Cloud-Based Service

  January 24, 2020 | Art Schoeller

  Earlier this year, Forrester evaluated nine unified-communications-as-a-service (UCaaS) vendors and identified five key lessons learned that application development and delivery (AD&D)...