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The Brand Experience Playbook For 2021
Create A Customer-Obsessed Brand Experience
In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...
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Charts & Figures Consumers Vary On Channel Engagement And Avoidance
The Future Of Omnichannel Advertising Must Be Customer Obsessed
November 8, 2019 | Joanna O'Connell, Susan Bidel -
Charts & Figures Not Everyone Wants Targeted Advertising From Every Company
The Future Of Omnichannel Advertising Must Be Customer Obsessed
November 8, 2019 | Joanna O'Connell, Susan Bidel -
Charts & Figures Consumers Report Highly Variable Behaviors Following Ad Exposure
The Future Of Omnichannel Advertising Must Be Customer Obsessed
November 8, 2019 | Joanna O'Connell, Susan Bidel -
Charts & Figures People Use Ad Blockers For A Range Of Reasons, But Top On The List? Too Many Ads
The Future Of Omnichannel Advertising Must Be Customer Obsessed
November 8, 2019 | Joanna O'Connell, Susan Bidel -
Charts & Figures Two People, Two Vastly Different Ad Experiences, Tailored Based On Preference
The Future Of Omnichannel Advertising Must Be Customer Obsessed
November 8, 2019 | Joanna O'Connell, Susan Bidel -
Charts & Figures People's Feelings About Personalization Vary Wildly
The Future Of Omnichannel Advertising Must Be Customer Obsessed
November 8, 2019 | Joanna O'Connell, Susan Bidel