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• Report Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

  December 19, 2018 | Michelle Beeson

  Forrester's 2018 Retail Omnichannel Capabilities Assessment benchmarked eight leading European retailers and two in the US to help digital business executives understand how their omnichannel...

• Report The Forrester Retail Wave™: European Mobile Apps, Q4 2018

  Leading Retailers Are Raising The Bar On Functionality And User Experience

  October 23, 2018 | Michelle Beeson, Alex Causey

  As mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated...

• Report Assess How Your Omnichannel Capabilities Stack Up

  November 13, 2017 | Michelle Beeson

  Forrester's 2017 Retail Omnichannel Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their omnichannel capabilities compare with...

• Report Assess Your Digital Store Functionality

  October 20, 2016 | Michelle Beeson

  Forrester used its Digital Store Functionality Benchmark methodology to assess 20 leading retailers across the UK and US. Our benchmark helps retail digital business executives better understand...

• Report Capture The Global eCommerce Opportunity

  Shift Your Approaches To Globalization

  August 12, 2016 | Lily Varon

  Gone are the days when most brands offered just one or two international sites: Today, the end goal is a global eCommerce footprint. To reach that goal, eBusiness professionals are taking a...

• Report 2015 Retail Omnichannel Functionality Benchmark

  Upgrade Process, Metrics, And Technology For Omnichannel Success

  May 6, 2016 | Michelle Beeson

  Forrester used its Retail Omnichannel Functionality Benchmark methodology to assess 20 leading retailers across the UK and US to help retail digital business executives better understand how their...

• Report The Evolution Of Global eCommerce Markets

  Analyze Markets For Strategy Fit And ROI

  February 5, 2016 | Lily Varon

  Global eCommerce is evolving rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

• Report European Cross-Channel Retail Sales Forecast, 2015 To 2020

  Don't Underestimate Your Digital Touchpoints' Offline Influence

  July 28, 2015 | Michelle Beeson

  Forrester forecasts that over half of all retail sales in Europe will be impacted by the Web by 2020. These web-impacted sales include both online sales (including mobile and tablet sales) and...

• Report Brief: Western European Online Cross-Border Retail Sales Forecast, 2013 To 2018

  European Online Cross-Border Sales Will Reach €40 Billion By 2018

  June 22, 2015 | Michelle Beeson

  Cross-border online sales are on the rise in Europe, with Forrester forecasting that they will grow by a compound annual growth rate (CAGR) of 11% over the next five years. Cross-border sales...

• Report Website Functionality Benchmark 2014: European Online Apparel Retailers

  February 10, 2015 | Michelle Beeson

  The online apparel retail market is highly competitive across all regions. To assess whether European online-only apparel retailers have the features and functionality to compete, Forrester...

• Report Predictions 2015: European Retailers Will Embrace Experimentation

  November 5, 2014 | Michelle Beeson

  Customers are increasingly empowered with the ability to decide where, when, and how they engage with organizations as they shop. In 2015, European consumers' increasingly multitouchpoint shopping...

• Report Plan Your European eCommerce Expansion

  European Cross-Border Buyers Are Valuable Digital Embracers

  November 5, 2014 | Michelle Beeson

  European online cross-border purchasing is happening, but with almost a quarter of European online adults buying cross-border, it has not yet reached a critical mass. Those in smaller European...