Search Results

• Report The Forrester Retail Wave™: European Mobile Apps, Q4 2018

  Leading Retailers Are Raising The Bar On Functionality And User Experience

  October 23, 2018 | Michelle Beeson, Alex Causey

  As mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated...

• Report Forrester Data: Online Retail Forecast, 2016 To 2021 (Western Europe)

  ForecastView Spreadsheet

  August 3, 2016 | Michael O'Grady

  Our update to the online retail sales forecast in Western Europe increased online sales growth in 2016 by three percentage points for Italy and two percentage points for the Netherlands based on...

• Report Forrester Data Web-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7)

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  April 13, 2016 | Michael O'Grady

  Our web-influenced forecast helps retailers understand how consumers research online but buy offline. By 2021, the web will influence 46% of offline sales. Web-influenced sales will grow at a...

• Report Forrester Research Online Cross-Border Retail Forecast, 2016 To 2021 (Europe)

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  April 4, 2016 | Michael O'Grady

  Part of our global online cross-border retail forecast, this forecast details cross-border retail buyers, cross-border retail spend, and the provenance by region of retail goods bought cross-border...

• Report Forrester Readiness Index: eCommerce, 2015

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  February 4, 2016 | Vishal Varshney

  The Forrester Readiness Index (FRI) for eCommerce assesses 25 variables that give insights into 55 global markets. While there is no universal tool for selecting expansion opportunities, the...

• Report Forrester Research Online Retail Forecast, 2015 To 2020 (Western Europe), Q4 2015 Update

  ForecastView Spreadsheet

  January 7, 2016 | Michael O'Grady

  The Q4 update to the online retail sales forecast in Western Europe increased online sales growth in 2015 by one percentage point for France and the Netherlands based on stronger retailer sales...

• Report Brief: European Online Holiday Retail Sales Forecast, 2014

  European Online Holiday Sales Will Reach €35 Billion

  November 25, 2014 | Michelle Beeson

  As Europe gears up for the most multidevice, multichannel holiday season ever, Forrester forecasts that online retail sales in Europe will generate €35 billion during the holiday months of November...

• Report Plan Your European eCommerce Expansion

  European Cross-Border Buyers Are Valuable Digital Embracers

  November 5, 2014 | Michelle Beeson

  European online cross-border purchasing is happening, but with almost a quarter of European online adults buying cross-border, it has not yet reached a critical mass. Those in smaller European...

• Report European Mobile And Tablet Commerce Forecast, 2013 To 2018

  November 5, 2014 | Michelle Beeson

  Forrester estimates that 49% of online retail, travel, and daily deals sales in the EU-7 (France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK) will be from mobile and tablets by...