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  • Report Wearables Are For Consumers — Not Doctors

    Doctors Don't Need Or Want The Data
    April 20, 2021 | Julie Ask

    Consumer wearables and the data that they generate help consumers with their own health and wellness. While physicians may occasionally rely on data from consumer wearables to find evidence of...

  • Report US Market Forecast: Mobile Engagement Automation

    Mobile Messaging Usage And Revenue Expanded During The Pandemic
    April 8, 2021 | Julie Ask

    Forrester forecasts that spend on mobile engagement automation (MEA) in the United States will top $1.2 billion in 2020, with a projected growth rate of 27% over the next three years. This report...

  • Report Seize The Anywhere-Work Opportunity By Taking Calculated Risks

    Mature, "Green-Rated" Companies Should Invest Aggressively In Technology And Process Innovations
    March 29, 2021 | J. P. Gownder

    In our report "Don't Miss Your Anywhere-Work Opportunity," we provided a tool to identify how much opportunity you can capture by pursuing an office + anywhere hybrid work strategy. If you received...

  • Report The Forrester Wave™: Virtual Care Platforms For Digital Health, Q1 2021

    The 13 Providers That Matter Most And How They Stack Up
    March 23, 2021 | Arielle Trzcinski

    In our 28-criterion evaluation of virtual care platform providers, we identified the 13 most significant ones — Amwell, Bright.md, doxy.me, eVisit, Microsoft, Philips, Qure4u, Teladoc Health,...

  • Report Improve Customer Experiences With Proactive Notifications

    Leverage Data Exhaust From Automated Digital Processes To More Effectively Serve Customers
    March 17, 2021 | Julie Ask, Rob Koplowitz

    Process optimization and automation are an imperative for organizations undergoing digital transformation. As mobile notifications mature, they offer a powerful new mechanism that uses automation...

  • Report Q&A: The Marketer's Guide To SMS

    So You Want To Set Up An SMS Marketing Program. Here's What B2C Marketers Should Know
    March 3, 2021 | Stephanie Liu

    SMS offers opportunities for B2C marketers to communicate directly with customers in a highly engaging format. However, it's also a unique message format that requires additional consideration...

  • Report The Forrester Tech Tide™: Digital Intelligence Technologies, Q1 2021

    Sixteen Technologies Underpin Digital Intelligence
    March 2, 2021 | James McCormick

    Digital intelligence (DI) practices are increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in DI, companies are evaluating and...

  • Report Research Overview: 5G Technology, Products, And Services

    A Guide To Help Tech Organizations Optimize The Use Of 5G In The Business
    February 22, 2021 | Andre Kindness, Michele Pelino

    3G and 4G services gave birth to the mobile mindset; 5G will change the way businesses engage their customers and operate. A cornucopia of new 5G technology features will challenge professionals on...

  • Report Business Resiliency Is The Bulwark To A World Defined By Systemic Risk And Chaos

    Resiliency Ensures Continuity And The Ability To Pivot To New Opportunities During A Crisis

    In times of crisis or sudden risk events, business resiliency practices ensure the uninterrupted delivery of customer products and services, keep employees safe and productive, and minimize the...

  • Report Data Center And Colocation Market Trends, 2021

    January 20, 2021 | Abhijit Sunil

    The colocation and data center industry has been undergoing rapid shifts in both the vendor landscape and the ways that customers consume services. This report identifies five major themes we'll...

  • Report Anticipatory Experiences: The Challenges

    Anticipating Customers' Needs And Serving Them Proactively In Their Moments Is Extremely Difficult
    January 20, 2021 | Julie Ask

    Businesses believe they can deliver value to their customers and differentiate from their competition by anticipating customers' needs and acting on that information. Both aspects — anticipating...

  • Report Understanding The Cloud Service Provider Landscape

    Landscape: The Cloud Computing Playbook
    December 23, 2020 | Bill Martorelli, Liz Herbert

    With cloud computing services now central to modern technology strategy, the challenge for infrastructure and operations (I&O) professionals is to focus on selecting the right partners and planning...

  • Report How 5G And Edge Computing Advance IoT Value

    This Dynamic Duo Dramatically Expands IoT Insights And Speed
    July 31, 2020 | Michele Pelino, James Staten

    5G networks promise exponential bandwidth and ultra-low latency to edge computing solutions that empower near-real-time insights gained from business systems built on internet of things (IoT)...

  • Report The Top Security Technology Trends To Watch, 2020

    Ten Security And Risk Technologies Will Disrupt Security And Risk Practices

    Analysts from Forrester's security and risk (S&R) research team drew insight from client inquiries, research projects, and industry perspectives to uncover the top 10 security technologies to...

  • Report The Forrester Wave™: Location Intelligence Platforms, Q2 2020

    Tools And Technology: The Digital Intelligence Playbook
    June 23, 2020 | James McCormick

    In our 30-criterion evaluation of location intelligence platform providers, we identified the nine most significant ones — CARTO, Esri, Google, Hexagon, MapLarge, Microsoft, Oracle, Salesforce, and...

  • Report Australia Tech Market Outlook, 2020 To 2021

    The COVID-19 Recession Will Wipe Out Already Slowing Growth
    June 22, 2020 | Sam Higgins, Andrew Bartels

    In mid-2019, CIOs prepared budgets and tech vendors set marketing plans for the future — but the COVID-19 pandemic has changed everything. Forecasting has become increasingly difficult, but...

  • Report Messaging In The Time Of COVID-19

    Generate More Than Sympathetic Communications To Give B2B Customers The Confidence To Survive And Thrive
    June 16, 2020 | Laura Ramos, Meredith Cain

    Communicating your company's response to the coronavirus pandemic requires more than expressing sympathy or reinforcing your philanthropic efforts. Meaningfully supporting and creating value for...

  • Report Now Tech: Mobile Engagement Automation, Q2 2020

    Forrester's Overview Of 25 Mobile Engagement Automation Providers
    May 21, 2020 | Stephanie Liu, Joe Stanhope

    You can use mobile engagement automation (MEA) to identify the right moments to engage with customers, send contextually relevant messages, and engage with customers across the entire customer...

  • Report Join The Progressive Web App Movement

    The Spike In Online Commerce Has Raised The Urgency For An App-Like Mobile Web Experience, Tailor-Made For Progressive Web Apps
    May 6, 2020 | Ted Schadler

    Now that Apple supports the progressive web app (PWA) standards that Google pioneered, it's time to join organizations like eBay, the Financial Times, Flipkart.com, Starbucks, and West Elm in the...

  • Report Zero Trust Primer For 5G Security Use Cases

    More Bandwidth Means More Data To Protect
    May 1, 2020 | Jeff Pollard

    Security and risk pros concerned about 5G security will find that the security narrative was hijacked — rightfully — by geopolitical and national security concerns. For enterprise security leaders,...

  • Report Top Recommendations For Your Security Program, 2020

    Landscape: The S&R Practice Playbook
    April 27, 2020 | Sandy Carielli, Sean Ryan, Jinan Budge

    Each year, Forrester outlines the most important recommendations for your security strategy for the coming 12 months. We base these recommendations on thousands of client inquiries and...

  • Report Research Overview: Enterprise Networking Technology For 2020

    A Guide To Building Your Next-Generation Network Using The Five Tenets Of Virtual Network Infrastructure
    April 22, 2020 | Andre Kindness

    I&O professionals need to acknowledge and adopt two concepts. First, they must create the network as a businesswide system built on good design principles — not disparate, isolated concepts — that...

  • Report Now Tech: Colocation And Data Centers, Q2 2020

    Forrester's Overview Of 20 Data Center And Colocation Providers
    April 13, 2020 | Abhijit Sunil

    You can use colocation providers to optimize your infrastructure spending, increase uptime and reliability features, and unlock the best possible network connectivity options across your network...

  • Report Securing Private 5G At The Edge: Europe Edition

    Guide To Securing Private 5G And Edge Computing Use Cases For European Organizations
    March 13, 2020 | Paul McKay

    5G networks are being deployed around Europe in 2020; several countries and telecom operators will bring 5G to the consumer market in 2020 and beyond. You'll find the most compelling 5G use cases...

  • Report The CIO's Guide To 5G In Financial Services

    Embrace 5G To Deliver Real-Time Value Propositions And Better Employee Experiences
    March 9, 2020 | Dan Bieler

    5G will become a general-purpose technology for financial services firms, as it provides superfast mobile broadband, massive machine-type communications, and ultra-reliable and low-latency...

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