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  • Report Retail Trailblazers To Emulate In 2021

    Retailers Must Look To Industry Leaders For Visionary Ideas, Best Practices, And Transformational Ideas To Remain Successful In Today's Dynamic And Competitive Market
    May 19, 2021 | Brendan Witcher, Nicole Murgia

    Retailers often look to each other for inspiration and ideas for digital transformation strategies. This report is a companion piece to the Forrester report The Top Retail Technology Investments In...

  • Report What You Need To Thrive In Autonomous Finance

    Companies Looking To Win Customers And Make Money With Autonomous Finance Offerings Will Need Distinct Capabilities And Competencies — And They'll Need To Own Certain IP
    April 12, 2021 | Peter Wannemacher

    Early in 2020, Forrester predicted a move away from financial products, with the onus to use them effectively on the customer. In their place, we see tools using algorithms and AI technologies to...

  • Report Assess Your Digital Insurance Capabilities

    Assessment: The Digital Insurance Strategy Playbook
    April 9, 2021 | Jeffery Williams

    For insurers, the competitive landscape continues to intensify as smartphone-enabled insurtechs and ecosystem orchestrators exploit the empowered consumer's demand for digital interactions. To keep...

  • Report How To Build Great Digital Products

    A Digital Product Management Series Report
    March 9, 2021 | Nigel Fenwick

    Tomorrow's revenue will increasingly depend on how well your company manages new digital products. To succeed, your organization needs a robust digital product management capability: one that is...

  • Report The Forrester Retail Quarterly Earnings Review, Q3 2020

    Highlights From 27 Retail Q3 2020 Earnings Call Transcripts
    March 8, 2021 | Fiona Swerdlow, Madeline Cyr

    As consumers demand more than ever from the retail experience, retailers and brands are investing to rethink and reinvent those experiences. The Forrester Retail Quarterly Earnings Review for Q3...

  • Report Digital Store Analytics Tech For The New Normal

    Performance Management: The Digital Store Playbook
    February 19, 2021 | James McCormick, Scott Compton

    A new crop of emerging technologies, and the solutions they power, will unleash a new cycle of rising expectations from buyers and employees, as well as changing behaviors and disruption. This...

  • Report Prioritize Search, Alerts, And Card Management To Improve Your Mobile Banking Apps

    Focusing On Certain Mobile Features Can Give US And Canadian Banks The Most Bank For The Buck (Get It?)
    February 8, 2021 | Peter Wannemacher

    Your mobile banking app could be better. The reality for most providers is that mediocre or poor mobile experiences frustrate your customers, inhibit brand differentiation, and act as a drag on...

  • Report Research Overview: Omnichannel Requires A Buffet Of Tech Solutions

    Tools And Technology: The Omnichannel Commerce Playbook
    February 4, 2021 | Brendan Witcher

    Today's "anywhere, anytime" commerce means that digital business leaders must race to fully modernize their commerce systems while recognizing that omnichannel is far more complex than simply...

  • Report Take Two Technology Roads To Digital Experience Success

    Roadmap: The Digital Experience Delivery Playbook
    January 26, 2021 | Ted Schadler

    Once you have a strategy to prioritize digital interactions and have assessed the business impact of each investment, it's time to produce your technology roadmap. You must pursue two paths...

  • Report Best Practices In Indian Mobile Payment Apps

    January 21, 2021 | Arnav Gupta

    In 2019, Forrester conducted a Forrester Wave™ evaluation of Indian payment apps, assessing the functionality and user experience (UX) of the top Indian payment app providers. However, these apps...

  • Report Five Practices To Succeed With Your Retail E-Commerce Strategy

    Processes: The Retail E-Commerce Playbook
    January 15, 2021 | Sucharita Kodali

    Retail e-commerce has well over two decades of experience under its belt, so digital retail businesses at all maturity stages have a fairly established set of best practices to follow. This report...

  • Report Now Tech: Virtual Healthcare Platforms, Q1 2021

    Forrester's Overview Of 28 Virtual Healthcare Platform Providers
    January 14, 2021 | Arielle Trzcinski

    Healthcare organizations (HCOs) can use virtual care (VC) to increase the capacity of existing clinical teams, improve clinical outcomes and lower medical spend for patients and members, and defend...

  • Report Gauge Your B2B E-Commerce Digital Maturity

    Assessment: The B2B E-Commerce Playbook
    January 8, 2021 | Joe Cicman

    As B2B C-suites increasingly demand that their companies accelerate their digital transformation, digital business professionals face more pressure to show progress and benchmark their maturity....

  • Report The Forrester Digital Experience Review™: Global Mobile Banking Apps Summary, 2020

    Benchmarks: The Digital Banking Strategy Playbook

    Mobile apps have become the touchpoint of choice for millions of banking customers to manage their finances. With expectations rising, digital banking teams know they need to continuously iterate...

  • Report Research Overview: Financial Well-Being

    A Guide To Our Financial Well-Being-Related Research
    December 15, 2020 | Aurelie L'Hostis

    Sustainable finance has become an imperative. Promoting customers' financial well-being is a great opportunity for financial services firms to drive customer engagement, create new value, and...

  • Report The Forrester Digital Experience Review™: Hong Kong Banking Sales Mobile Sites, Q4 2020

    Hong Kong Banks Need To Better Help Prospects Choose And Apply For Banking Products
    December 9, 2020 | Meng Liu, Riccardo Pasto

    Current accounts are central to a customer's relationship with their primary bank, and increasing numbers of customers are using their mobile phone to find, research, and apply for new current...

  • Report Must-Have E-Commerce Features

    Roadmap: The Retail E-Commerce Playbook
    October 28, 2020 | Sucharita Kodali

    Digital business professionals often grapple with prioritizing the countless issues that populate e-commerce to-do lists. This report takes a prescriptive look at industry standards as well as the...

  • Report How To Make Sense Of Martech Mayhem

    A Reference Guide To Help Assemble Your Martech Ecosystem
    October 19, 2020 | Rusty Warner

    B2C marketers must integrate enterprise marketing technology (martech) components from multiple vendors to assemble their own unique ecosystems. Working with enterprise marketing software suite...

  • Report The Forrester Retail Quarterly Earnings Review, Q1 2020

    Highlights From 24 Retail Q1 2020 Earnings Call Transcripts
    August 18, 2020 | Fiona Swerdlow, Madeline Cyr

    As consumers demand more than ever from the retail experience, retailers and brands are investing to rethink and reinvent those experiences. The Forrester Retail Quarterly Earnings Review...

  • Report Now Tech: P&C Claims Management Systems, Q3 2020

    Forrester's Overview Of 20 P&C Claims Management System Providers
    July 31, 2020 | Ellen Carney

    As a property and casualty (P&C) insurer, you use a claims management system to improve the claimant experience, boost efficiency through automation, and orchestrate recovery activities across the...

  • Report The Future Of Banking Is Built On Trust

    Vision: The Digital Banking Strategy Playbook
    July 29, 2020 | Jacob Morgan, Alyson Clarke

    The economics of the next decade will challenge banks. COVID-19 has shifted the focus but will not dominate the future narrative. Leading banks are pivoting and rebooting their strategy —...

  • Report The Forrester Digital Experience Review™: Australian Mobile Banking Apps, Q3 2020

    CommBank Is Australia's Overall Digital Experience Leader
    July 14, 2020 | Zhi-Ying Barry, Riccardo Pasto

    Mobile apps are the touchpoint of choice for Australians to manage their finances. To see how helpful mobile apps are to customers, we evaluated the mobile apps of the Big Four Australian banks and...

  • Report The Forrester Wave™: Digital Product Development Services, Q2 2020

    The 12 Providers That Matter Most And How They Stack Up
    June 25, 2020 | Nigel Fenwick

    In our 29-criterion evaluation of digital product development services providers, we identified the 12 most significant ones — Boston Consulting Group (BCG), Bresslergroup, Cognizant, EPAM, frog,...

  • Report The State Of Augmented Reality In Retail: 2020

    Continuous Improvement: The Digital Store Playbook
    June 9, 2020 | Julie Ask, Erin Sellers

    Since IKEA created an interactive experience with its product catalog, the quality of augmented reality (AR) experiences in retail has improved dramatically in the past 10 years. AR now supports...

  • Report How To Evolve Your Mobile App

    Make Smart Investment Choices Based On Your Customer's Goals And Needs

    When applied to mobile apps, the definition of great is a constantly moving target because both what technologies can do and what consumers expect of experiences are evolving quickly. Use this...

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