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The Retail E-Commerce Playbook For 2021

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

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  • Report Research Overview: Omnichannel Requires A Buffet Of Tech Solutions

    Tools And Technology: The Omnichannel Commerce Playbook
    February 4, 2021 | Brendan Witcher

    Today's "anywhere, anytime" commerce means that digital business leaders must race to fully modernize their commerce systems while recognizing that omnichannel is far more complex than simply...

  • Report Make Omnichannel Real In B2B Commerce

    Business Case: The B2B E-Commerce Playbook
    February 1, 2021 | Joe Cicman

    Disruption is turning B2B buying and selling on its head. Quick and efficient B2C buying journeys have reshaped B2B buyers' expectations, and marketplaces have shortened the distance between buyers...

  • Report Gauge Your Digital Store Maturity

    Assessment: The Digital Store Playbook
    January 29, 2021 | Emily Pfeiffer, Madeline Cyr

    Digital business leaders who are driving digital store transformation initiatives need a clear plan for how technology will transform the store. Plus, they need the skills to influence others in...

  • Report Branded Manufacturers: Master Your Own Digital Destiny

    Understand Your Brand's Digital Commerce Opportunity To Craft A Comprehensive Direct-To-Consumer Strategy
    January 29, 2021 | Michelle Beeson

    Consumer-facing brand manufacturers are doubling down on their direct-to-consumer (DTC) digital engagement and commerce capabilities. To master their digital destiny, brands must understand the...

  • Report Five Practices To Succeed With Your Retail E-Commerce Strategy

    Processes: The Retail E-Commerce Playbook
    January 15, 2021 | Sucharita Kodali

    Retail e-commerce has well over two decades of experience under its belt, so digital retail businesses at all maturity stages have a fairly established set of best practices to follow. This report...

  • Report Now Tech: Digital Supply Chain Control Tower Solutions, Q4 2020

    Forrester's Overview Of 17 Digital Supply Chain Control Tower Solution Providers
    December 23, 2020 | George Lawrie

    You can use control towers to orchestrate demand forecasts, open new routes to market, and deliver differentiating customer experiences such as subscription fulfillment. But to realize these...

  • Report The State Of The US Grocery Shopper — COVID-19

    US Grocery Shopper Behaviors In The New Normal
    December 22, 2020 | Sucharita Kodali, Madeline Cyr

    Throughout waves of shutdowns and fears that the coronavirus pandemic has resurged, one place where online adults still show up is in grocery stores. In this way, the pandemic has essentially...

  • Report Building The Business Case For Omnichannel Commerce

    Business Case: The Omnichannel Commerce Playbook
    December 7, 2020 | Brendan Witcher

    Digital business professionals must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customers'...

  • Report Must-Have E-Commerce Features

    Roadmap: The Retail E-Commerce Playbook
    October 28, 2020 | Sucharita Kodali

    Digital business professionals often grapple with prioritizing the countless issues that populate e-commerce to-do lists. This report takes a prescriptive look at industry standards as well as the...

  • Report The Omnichannel Maturity Assessment

    Assessment: The Omnichannel Commerce Playbook
    October 19, 2020 | Brendan Witcher

    Supporting an omnichannel fulfillment program is table stakes in retail today — and particularly in light of pandemic or other market shift conditions. Organizations need to assess their...

  • Report It's Time For Retail Stores To Open Their Doors To The Digital Org

    Organization: The Digital Store Playbook
    August 28, 2020 | Brendan Witcher

    In the age of the customer — and especially in the midst of a pandemic — channel-specific strategies, tactics, and organizational structures become irrelevant and (worse) potentially crippling. To...

  • Report The Forrester Retail Quarterly Earnings Review, Q1 2020

    Highlights From 24 Retail Q1 2020 Earnings Call Transcripts
    August 18, 2020 | Fiona Swerdlow, Madeline Cyr

    As consumers demand more than ever from the retail experience, retailers and brands are investing to rethink and reinvent those experiences. The Forrester Retail Quarterly Earnings Review...

  • Report Brands' Success Relies On Relationships With Retailers

    Brands Must Evolve From Suppliers To Partners
    August 17, 2020 | Michelle Beeson

    The pandemic has magnified the importance of digital commerce strategies. For brands, it is not all about direct-to-consumer (D2C). A significant proportion of most brands' revenue comes via...

  • Report The State Of The US Shopper — COVID-19

    Landscape: The Digital Store Playbook
    July 16, 2020 | Sucharita Kodali, Madeline Cyr

    As US states begin to ease COVID-19 restrictions, consumers are still tentative about the prospect of visiting reopened retail locations. This report provides an overview of the state of US...

  • Report Paving The Path To Omnichannel Commerce

    Roadmap: The Omnichannel Commerce Playbook
    July 14, 2020 | Brendan Witcher

    Digital business professionals have long recognized the need for omnichannel programs, but many are unsure of where to start. This report guides digital business pros on how to craft an omnichannel...

  • Report Omnichannel Commerce Metrics That Matter

    Performance Management: The Omnichannel Commerce Playbook
    July 10, 2020 | Brendan Witcher

    To achieve key business goals with omnichannel programs, digital strategy professionals need to ensure that they have the right metrics in place. But not all metrics are created equal, and success...

  • Report The Art And Science Of Retail eCommerce

    Executive Overview: The Retail eCommerce Playbook
    July 6, 2020 | Sucharita Kodali

    Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

  • Report The UK In The Pandemic: How Consumers And Businesses Are Changing

    As The Pandemic Drives A Lasting Shift In UK Consumers' Behaviors And Values, Firms Must Respond In Kind
    June 17, 2020 | Michelle Beeson

    Our new survey, the Forrester Analytics Consumer Technographics® COVID-19 Survey (Wave 1), studied 1,117 UK online adults to analyze the impact of the COVID-19 crisis. This report synthetizes the...

  • Report The US Customer Experience Index, 2020

    How Brands Build Loyalty With The Quality Of Their Experience
    June 15, 2020 | TJ Keitt

    As brands grapple with changing consumer behaviors thanks to COVID-19, how well have they built loyalty with the quality of their customer experience (CX)? This year, we reveal the scores of all...

  • Report The State Of Augmented Reality In Retail: 2020

    Continuous Improvement: The Digital Store Playbook
    June 9, 2020 | Julie Ask, Erin Sellers

    Since IKEA created an interactive experience with its product catalog, the quality of augmented reality (AR) experiences in retail has improved dramatically in the past 10 years. AR now supports...

  • Report Delight The Right Customers To Build A Successful Business

    June 9, 2020 | TJ Keitt

    Businesses often chase high overall customer experience (CX) scores. But these beacon metrics, which measure the average experience across all customers, provide limited insights to business...

  • Report Your Strategic Plan Is The Linchpin For Omnichannel Success

    Strategic Plan: The Omnichannel Commerce Playbook
    June 2, 2020 | Brendan Witcher

    Organizations today must have a comprehensive strategic plan that aligns their internal teams with a single vision for omnichannel excellence. However, because omnichannel commerce continues to...

  • Report The Definitive Drop-Ship Guide For Brands And Retailers

    Find Your Technology Partners To Enable Successful Drop-Ship Selling

    Retailers and brands know that shoppers value comprehensive and trustworthy product selections online. They also know drop-ship solutions provide them with bigger assortments and margins. For...

  • Report Expectations And Experiences: The Impact Of Your Customers' Expectations On CX Quality

    May 26, 2020 | Joana de Quintanilha, Victoria McRitchie

    Achieving excellent customer experience (CX) requires exceeding expectations — Forrester's Customer Experience Index (CX Index™) data proves it — but most brands are merely meeting expectations or...

  • Report One Customer, One Organization, One P&L

    Organization: The Omnichannel Commerce Playbook
    May 19, 2020 | Brendan Witcher

    In the age of the customer, channel-specific strategies, tactics, and organizational structures become irrelevant. Why? Customers expect seamless and connected journeys. Companies must therefore...

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