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  • Report The Metropolitan Indian Consumer Tech Stack

    Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption
    November 9, 2018 | James McQuivey, PhD, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report The Metropolitan Chinese Consumer Tech Stack

    Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption
    October 11, 2018 | James McQuivey, PhD, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report The Australian Consumer Tech Stack

    Our 2018 Australian Benchmark Data Overview Shows The Four Forces Of Adoption

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report The European Consumer Tech Stack

    Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report The Consumer Tech Stack

    Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption
    April 5, 2018 | James McQuivey, PhD, Gina Fleming

    Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...

  • Report Engage Customers With Mobile Wallet Marketing

    What Global Players Can Learn From Asia's Digital Leaders
    April 17, 2017 | Xiaofeng Wang

    Mobile wallets are gaining attention across the world. While the focus is primarily on payments, Forrester believes that mobile wallets' real power is to generate powerful customer engagement...

  • Report Emerging Markets Overview: China

    A Global Consumer Technographics® Report
    November 1, 2013 | Reineke Reitsma

    China, the world's most populous country, has a population of more than 1.35 billion and is the world's second-largest country by land area, covering approximately 9.6 million square kilometers....

  • Report US Online Bankers

    A Technographics® Overview
    June 10, 2013 | Ryan Morrill

    In an increasingly connected world, it's not surprising that more than three-quarters of US online adults are banking online on a PC — checking their account balances, transferring funds, or paying...

  • Report Emerging Markets Overview: Brazil

    A Global Consumer Technographics® Report
    May 28, 2013 | Reineke Reitsma

    By far the largest and most populated country in South America, Brazil has a presence on the world stage that continues to win global attention and inspire awe with as much flair as Adriana Lima...

  • Report The Splinternet Engagement Index

    Analyzing Your Customers' Engagement Across Touchpoints
    February 6, 2012 | Josh Bernoff

    The splinternet — the fragmented world of incompatible web, social, video, and mobile touchpoints — is where your customers live now. They want to reach you in more touchpoints, but you can't...

  • Report Gambling: Bet On Mobile Products And Services

    September 21, 2011 | Thomas Husson

    After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

  • Report Global Mobile And Online Bankers

    July 26, 2011 | Jacqueline Anderson

    Many financial services firms have been moving transactions out of the branch and into more cost-effective channels in the past few years. The introduction of Internet banking services has gotten...

  • Report Mobile Payments Enter A Disruptive Phase

    March 31, 2011 | Thomas Husson

    The pace of innovation in mobile payments is accelerating. 2011 is finally the year when Near Field Communication (NFC) will reach the hands of millions of consumers, while initiatives in the...

  • Report Technographics® Survey Highlights: US Mobile Investing

    November 5, 2009 | Jacqueline Anderson

    This highlight deck summarizes the key findings related to incidence, interest and barriers to mobile investing. This is the first survey highlight in a series from the North American...

  • Report Mobile Contactless Payments In Europe: The Reality Beyond The NFC Hype

    July 28, 2009 | Thomas Husson

    Many firms in the mobile and financial arena in Europe want to replicate the success of Japan's mobile contactless payments. Many of them are focusing on leveraging a standardized technology — Near...

  • Report The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

    May 22, 2009 | Thomas Husson

    The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Open mobile Internet browsing and the distribution of widgets and applications...

  • Report The State Of Consumers And Technology: Benchmark 2008, Canada

    A Generational Analysis Of Canadian Consumers
    October 31, 2008 | Charles S. Golvin

    This is a graphical analysis of the Canadian consumer market using Forrester's North American Technographics® Benchmark Survey, 2008. It forecasts device and service adoption, and it provides an...

  • Report An Interactive Marketing Introduction To The State Of Consumers And Technology, 2008

    August 8, 2008 | Christine Spivey Overby

    Consumers of all ages increasingly spend more time engaged with technology. In this graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008, Interactive Marketers...

  • Report The State Of Consumers And Technology: Benchmark 2008

    A Generational Analysis Of The North American Benchmark Survey
    July 21, 2008 | Charles S. Golvin, Ted Schadler

    This is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008. It is our annual guide to device adoption and forecasts, demographics, and technology attitudes...

  • Report Technographics Survey Highlights: Q1 2007 Asia-Pacific Technographics

    December 27, 2007 | Dia Ganguly

    This highlight deck reviews the key findings from the Q1 2007 Asia Pacific Technographics® Survey. This survey covered questions given to consumers in Asia-Pacific (i.e. Japan, South Korea,...

  • Report The State Of Hispanic Consumers And Technology: 2007

    Hispanic Technographics®
    November 19, 2007 | Tamara Barber

    Since 2005, Forrester has surveyed more than 17,500 Hispanics on their technology adoption, use, and attitudes. The Hispanic market is diverse, cleaving based on language preference, and Hispanics'...

  • Report Person-To-Person Payment Goes Mobile

    But P2P Mobile Payment Is A Technology In Search Of A Market
    April 19, 2007 | Michelle de Lussanet

    A number of firms in Western Europe have recently launched payment systems that allow consumers to make person-to-person payments using their mobile phones. Executives at other payment system...