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  • Report The Metropolitan Indian Consumer Tech Stack

    Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption
    November 9, 2018 | James McQuivey, PhD, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report The Metropolitan Chinese Consumer Tech Stack

    Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption
    October 11, 2018 | James McQuivey, PhD, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report The Australian Consumer Tech Stack

    Our 2018 Australian Benchmark Data Overview Shows The Four Forces Of Adoption

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report The European Consumer Tech Stack

    Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report Emerging Markets Overview: China

    A Global Consumer Technographics® Report
    November 1, 2013 | Reineke Reitsma

    China, the world's most populous country, has a population of more than 1.35 billion and is the world's second-largest country by land area, covering approximately 9.6 million square kilometers....

  • Report Emerging Markets Overview: Brazil

    A Global Consumer Technographics® Report
    May 28, 2013 | Reineke Reitsma

    By far the largest and most populated country in South America, Brazil has a presence on the world stage that continues to win global attention and inspire awe with as much flair as Adriana Lima...

  • Report Emerging Markets Overview: Russia

    A Global Consumer Technographics® Report
    April 30, 2013 | Reineke Reitsma

    Based on sheer geographical size, Russia is the largest country in the world. It spans nine time zones, represents a diverse ethnic population, and is on track to be one of the five largest...

  • Report The Digital Affluent: A Demographic Overview

    North American Consumer Technographics®
    July 12, 2012 | Reineke Reitsma

    Online affluent consumers in North America, defined as individuals with at least $1 million in investable assets, show unique behaviors with regards to their finances. Although Seniors overall have...

  • Report Technographics® Insights: How Gender Affects Investment In Europe

    May 7, 2008 | Reineke Reitsma

    This Technographics Insight takes a look at how gender affects investment behavior in Europe. It examines the differences in investment ownership, attitudes and behavior among European male and...