Skip to main content
12 results in Reports
 

Sorry — your search returned 0 results, so we expanded the date range to "All".

Sort by:
Refine
  • Consumer Technographics
  • B2C Marketing
  • Retail Payments

Featured content

ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

Search Results

  • Report The Metropolitan Indian Consumer Tech Stack

    Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption
    November 9, 2018 | James McQuivey, PhD, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report The Metropolitan Chinese Consumer Tech Stack

    Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption
    October 11, 2018 | James McQuivey, PhD, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report The European Consumer Tech Stack

    Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report The Consumer Tech Stack

    Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption
    April 5, 2018 | James McQuivey, PhD, Gina Fleming

    Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...

  • Report Engage Customers With Mobile Wallet Marketing

    What Global Players Can Learn From Asia's Digital Leaders
    April 17, 2017 | Xiaofeng Wang

    Mobile wallets are gaining attention across the world. While the focus is primarily on payments, Forrester believes that mobile wallets' real power is to generate powerful customer engagement...

  • Report Gambling: Bet On Mobile Products And Services

    September 21, 2011 | Thomas Husson

    After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

  • Report Mobile Payments Enter A Disruptive Phase

    March 31, 2011 | Thomas Husson

    The pace of innovation in mobile payments is accelerating. 2011 is finally the year when Near Field Communication (NFC) will reach the hands of millions of consumers, while initiatives in the...

  • Report Mobile Contactless Payments In Europe: The Reality Beyond The NFC Hype

    July 28, 2009 | Thomas Husson

    Many firms in the mobile and financial arena in Europe want to replicate the success of Japan's mobile contactless payments. Many of them are focusing on leveraging a standardized technology — Near...

  • Report Technographics® Insight: Online Payment In Europe

    July 1, 2009 | Joost van Kruijsdijk

    This Technographics Insight takes a look at frequency of online buying across European countries and examines which payment methods these online buyers subsequently use to pay for their purchases.

  • Report Technographics Survey Highlights: Q1 2007 Asia-Pacific Technographics

    December 27, 2007 | Dia Ganguly

    This highlight deck reviews the key findings from the Q1 2007 Asia Pacific Technographics® Survey. This survey covered questions given to consumers in Asia-Pacific (i.e. Japan, South Korea,...

  • Report Technographics Insight: Mobile Shopping Gets A Foothold With Gen Yers And Gen Xers

    November 21, 2007 | Ted Schadler

    While only 8% of consumers have used a mobile phone to purchase products, it is none the less becoming a growing trend. With MasterCard's introduction of their PayPass and Visa's payWave,...

  • Report Person-To-Person Payment Goes Mobile

    But P2P Mobile Payment Is A Technology In Search Of A Market
    April 19, 2007 | Michelle de Lussanet

    A number of firms in Western Europe have recently launched payment systems that allow consumers to make person-to-person payments using their mobile phones. Executives at other payment system...