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Report Quick Take: Apple Puts Mobile Moments At The Center Of Its Strategy
With Apple Pay And Apple Watch, The Mobile Style Setter Will Make Payments And Wearables Worth The CMO's Trouble
September 9, 2014 | Frank Gillett, Julie Ask, Denee CarringtonToday, Apple announced an integrated set of applications and connected devices — Apple Pay, the Apple Watch, and two iPhone 6 models — that will change how the CMO's team engages with customers....