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The Digital Store Playbook For 2021
How To Transform Your Retail Store
Today's customers look for and buy experiences, not simply products. Digital technology offers retailers a toolkit to engage customers with new and enhanced experiences. It also enables them to...
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Report Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations
December 19, 2018 | Michelle BeesonForrester's 2018 Retail Omnichannel Capabilities Assessment benchmarked eight leading European retailers and two in the US to help digital business executives understand how their omnichannel...
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Report Assess Your Digital Store Functionality
October 20, 2016 | Michelle BeesonForrester used its Digital Store Functionality Benchmark methodology to assess 20 leading retailers across the UK and US. Our benchmark helps retail digital business executives better understand...