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The Retail E-Commerce Playbook For 2021
The Art And Science Of Retail eCommerce
Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...
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Report Luxury Brands: Delight Digitally Savvy Customers With Experiences As Luxurious As Your Brand
Switch From Brand Obsession To Customer Obsession
September 28, 2017 | Michelle BeesonLuxury brands risk losing control of their direct customer commerce relationships to online multibrand powerhouses like Net-a-Porter, which is now part of Yoox Net-a-Porter Group. To avoid broader...
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Report Why European Retailers Need Click-And-Collect To Thrive
Facilitating Customer Convenience Through Click-And-Collect
January 19, 2016 | Michelle BeesonDelivery options that allow customers to buy goods online and collect them in person (click-and-collect) benefit both customer convenience and retailer logistics efficiencies. This service speaks...
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Report European Retail Segmentation: Emerging Patterns Of Multitouchpoint Shopping
Using Forrester's Online Retail Segmentation Data To Understand Multitouchpoint Shopping Behavior Across Europe
April 8, 2014 | Michelle BeesonEuropean shoppers are embracing an ever increasing range of new devices and touchpoints across the path to purchase. eBusiness professionals must be prepared for the rise of multitouchpoint...
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