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• Report Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

  December 19, 2018 | Michelle Beeson

  Forrester's 2018 Retail Omnichannel Capabilities Assessment benchmarked eight leading European retailers and two in the US to help digital business executives understand how their omnichannel...

• Report Online Retail Will Drive Overall European Retail Sales Growth Through 2023

  Highlights From The Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Western Europe)

  December 13, 2018 | Michelle Beeson, Claudia Tajima

  Western European online retail sales will continue their double-digit growth through 2023. That's good news because online sales growth will drive overall sales for retailers. This report...

• Report The Forrester Retail Wave™: European Mobile Apps, Q4 2018

  Leading Retailers Are Raising The Bar On Functionality And User Experience

  October 23, 2018 | Michelle Beeson, Alex Causey

  As mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated...

• Report 2018 Retail Best Practices Extended: Mobile Web

  Apply Lessons Learned From The Forrester Retail Wave™: European Mobile Web, Q4 2017

  April 27, 2018 | Michelle Beeson

  Mobile is asserting itself as the dominant digital touchpoint: We forecast that European retail sales via mobile will more than double by 2021, growing at a CAGR of 22%. And mobile will influence...

• Report Keep Experimenting With Digital Enablement Technology In-Store

  December 11, 2017 | Michelle Beeson

  Forrester's 2017 Digital Store Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their investments in and implementation of...

• Report Assess How Your Omnichannel Capabilities Stack Up

  November 13, 2017 | Michelle Beeson

  Forrester's 2017 Retail Omnichannel Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their omnichannel capabilities compare with...

• Report Prepare For A Digital 2017 Holiday Season

  Highlights From The Forrester Data: Online Holiday Retail Sales Forecast, 2017 (Western Europe)

  October 2, 2017 | Michelle Beeson

  European retailers must prepare for another surge of traffic and sales across digital touchpoints as online sales grow faster than in-store sales during the holiday season. This report evaluates...

• Report Luxury Brands: Delight Digitally Savvy Customers With Experiences As Luxurious As Your Brand

  Switch From Brand Obsession To Customer Obsession

  September 28, 2017 | Michelle Beeson

  Luxury brands risk losing control of their direct customer commerce relationships to online multibrand powerhouses like Net-a-Porter, which is now part of Yoox Net-a-Porter Group. To avoid broader...

• Report Europe's Online Retail Growth Hinges On Customer Experience Improvement

  Highlights From Forrester Data: Online Retail Forecast, 2016 To 2021 (Western Europe)

  December 19, 2016 | Michelle Beeson

  Europe's retailers are in for significant online retail sales growth: By 2021, online sales will constitute 12% of the region's total retail sales. European consumers will research and buy more...

• Report Assess Your Digital Store Functionality

  October 20, 2016 | Michelle Beeson

  Forrester used its Digital Store Functionality Benchmark methodology to assess 20 leading retailers across the UK and US. Our benchmark helps retail digital business executives better understand...

• Report 2015 Retail Omnichannel Functionality Benchmark

  Upgrade Process, Metrics, And Technology For Omnichannel Success

  May 6, 2016 | Michelle Beeson

  Forrester used its Retail Omnichannel Functionality Benchmark methodology to assess 20 leading retailers across the UK and US to help retail digital business executives better understand how their...

• Report Why European Retailers Need Click-And-Collect To Thrive

  Facilitating Customer Convenience Through Click-And-Collect

  January 19, 2016 | Michelle Beeson

  Delivery options that allow customers to buy goods online and collect them in person (click-and-collect) benefit both customer convenience and retailer logistics efficiencies. This service speaks...

• Report European Cross-Channel Retail Sales Forecast, 2015 To 2020

  Don't Underestimate Your Digital Touchpoints' Offline Influence

  July 28, 2015 | Michelle Beeson

  Forrester forecasts that over half of all retail sales in Europe will be impacted by the Web by 2020. These web-impacted sales include both online sales (including mobile and tablet sales) and...

• Report Brief: Western European Online Cross-Border Retail Sales Forecast, 2013 To 2018

  European Online Cross-Border Sales Will Reach €40 Billion By 2018

  June 22, 2015 | Michelle Beeson

  Cross-border online sales are on the rise in Europe, with Forrester forecasting that they will grow by a compound annual growth rate (CAGR) of 11% over the next five years. Cross-border sales...

• Report Website Functionality Benchmark 2014: European Online Apparel Retailers

  February 10, 2015 | Michelle Beeson

  The online apparel retail market is highly competitive across all regions. To assess whether European online-only apparel retailers have the features and functionality to compete, Forrester...

• Report Brief: European Online Holiday Retail Sales Forecast, 2014

  European Online Holiday Sales Will Reach €35 Billion

  November 25, 2014 | Michelle Beeson

  As Europe gears up for the most multidevice, multichannel holiday season ever, Forrester forecasts that online retail sales in Europe will generate €35 billion during the holiday months of November...

• Report Predictions 2015: European Retailers Will Embrace Experimentation

  November 5, 2014 | Michelle Beeson

  Customers are increasingly empowered with the ability to decide where, when, and how they engage with organizations as they shop. In 2015, European consumers' increasingly multitouchpoint shopping...

• Report Plan Your European eCommerce Expansion

  European Cross-Border Buyers Are Valuable Digital Embracers

  November 5, 2014 | Michelle Beeson

  European online cross-border purchasing is happening, but with almost a quarter of European online adults buying cross-border, it has not yet reached a critical mass. Those in smaller European...

• Report European Mobile And Tablet Commerce Forecast, 2013 To 2018

  November 5, 2014 | Michelle Beeson

  Forrester estimates that 49% of online retail, travel, and daily deals sales in the EU-7 (France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK) will be from mobile and tablets by...