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• Report Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

  December 19, 2018 | Michelle Beeson

  Forrester's 2018 Retail Omnichannel Capabilities Assessment benchmarked eight leading European retailers and two in the US to help digital business executives understand how their omnichannel...

• Report Assess How Your Omnichannel Capabilities Stack Up

  November 13, 2017 | Michelle Beeson

  Forrester's 2017 Retail Omnichannel Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their omnichannel capabilities compare with...

• Report Luxury Brands: Delight Digitally Savvy Customers With Experiences As Luxurious As Your Brand

  Switch From Brand Obsession To Customer Obsession

  September 28, 2017 | Michelle Beeson

  Luxury brands risk losing control of their direct customer commerce relationships to online multibrand powerhouses like Net-a-Porter, which is now part of Yoox Net-a-Porter Group. To avoid broader...

• Report 2015 Retail Omnichannel Functionality Benchmark

  Upgrade Process, Metrics, And Technology For Omnichannel Success

  May 6, 2016 | Michelle Beeson

  Forrester used its Retail Omnichannel Functionality Benchmark methodology to assess 20 leading retailers across the UK and US to help retail digital business executives better understand how their...

• Report Why European Retailers Need Click-And-Collect To Thrive

  Facilitating Customer Convenience Through Click-And-Collect

  January 19, 2016 | Michelle Beeson

  Delivery options that allow customers to buy goods online and collect them in person (click-and-collect) benefit both customer convenience and retailer logistics efficiencies. This service speaks...

• Report European Cross-Channel Retail Sales Forecast, 2015 To 2020

  Don't Underestimate Your Digital Touchpoints' Offline Influence

  July 28, 2015 | Michelle Beeson

  Forrester forecasts that over half of all retail sales in Europe will be impacted by the Web by 2020. These web-impacted sales include both online sales (including mobile and tablet sales) and...