Featured content
FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Search Results
-
Charts & Figures Customer Service Operations Uses A Balanced Scorecard Of Metrics To Track Success
Implement Effective Customer Service Metrics
-
Charts & Figures Align Contact Center Key Performance Indicators With Operational Metrics
Implement Effective Customer Service Metrics
-
Charts & Figures Align Self-Service Key Performance Indicators With Operational Metrics
Implement Effective Customer Service Metrics
-
Charts & Figures Operational Metrics For The Contact Center Defined
Implement Effective Customer Service Metrics
-
Charts & Figures Operational Metrics For Self-Service Defined
Implement Effective Customer Service Metrics
-
Charts & Figures The Digital Intelligence Vision: The 21 DI Capabilities Supported By AI Within A Three-Tier Architecture
Transform Customer Engagement In These Disruptive Times With A Digital Intelligence Vision
January 13, 2021 | James McCormick -
Charts & Figures The Organically Built Digital Intelligence Stack Fails To Create A Holistic View Of Customer Engagement
Transform Customer Engagement In These Disruptive Times With A Digital Intelligence Vision
January 13, 2021 | James McCormick -
Charts & Figures Marketers Prioritizing CX Want To Improve Customer Data, Efficiency, And Effectiveness
Prioritize The Tech That Paves The Path To People-First Marketing
January 12, 2021 | Stephanie Liu -
Charts & Figures Four Milestones Of Delivering Customer-First Marketing
Prioritize The Tech That Paves The Path To People-First Marketing
January 12, 2021 | Stephanie Liu -
Charts & Figures Digital Intelligence Practices Elevate Digital Data, Analytics, And Experiences
AI-Driven Experiences At The Speed Of Engagement
January 12, 2021 | James McCormick -
Charts & Figures Now Tech Market Presence Segments: B2B Marketing Data Providers, Q1 2021
Now Tech: B2B Marketing Data Providers, Q1 2021
January 11, 2021 | Steven Casey -
Charts & Figures Now Tech Midsize Vendors: B2B Marketing Data Providers, Q1 2021
Now Tech: B2B Marketing Data Providers, Q1 2021
January 11, 2021 | Steven Casey -
Charts & Figures Now Tech Large Vendors: B2B Marketing Data Providers, Q1 2021
Now Tech: B2B Marketing Data Providers, Q1 2021
January 11, 2021 | Steven Casey -
Charts & Figures Now Tech Functionality Segments: B2B Marketing Data Providers, Q1 2021, Part 2
Now Tech: B2B Marketing Data Providers, Q1 2021
January 11, 2021 | Steven Casey -
Charts & Figures Now Tech Functionality Segments: B2B Marketing Data Providers, Q1 2021, Part 1
Now Tech: B2B Marketing Data Providers, Q1 2021
January 11, 2021 | Steven Casey -
Charts & Figures Now Tech Small Vendors: B2B Marketing Data Providers, Q1 2021
Now Tech: B2B Marketing Data Providers, Q1 2021
January 11, 2021 | Steven Casey -
Charts & Figures In Systems Of Insight, Unified Marketing Measurement Provides Guidance Beyond Marketing Planning
Marketing Measurement's Higher Calling: Lead Your Firm To An Insights-Driven Future
-
Charts & Figures Unified Marketing Measurement Model Outputs Drive Planning And Optimization
Marketing Measurement's Higher Calling: Lead Your Firm To An Insights-Driven Future
-
Charts & Figures Unified Measurement Provides A Holistic View Of Marketing Performance
Marketing Measurement's Higher Calling: Lead Your Firm To An Insights-Driven Future
-
Charts & Figures CDOs' Performance Metrics Are Based On Value Delivered To Their Organizations
Chief Data Officers: Evolve Your Teams To Accelerate Impact From Data Insights
January 5, 2021 | Jennifer Belissent, PhD -
Charts & Figures CDO Responsibilities Extend Across The Data Value Chain, From Data Capture To Value Creation
Chief Data Officers: Evolve Your Teams To Accelerate Impact From Data Insights
January 5, 2021 | Jennifer Belissent, PhD -
Charts & Figures CDOs Become A Common Figure In The Boardroom, Especially In High-Growth Firms
Chief Data Officers: Evolve Your Teams To Accelerate Impact From Data Insights
January 5, 2021 | Jennifer Belissent, PhD -
Charts & Figures CDOs Bring It All Together By Defining And Executing An Insights Strategy To Advance Business Goals
Chief Data Officers: Evolve Your Teams To Accelerate Impact From Data Insights
January 5, 2021 | Jennifer Belissent, PhD -
Charts & Figures Tiered Product Offerings Facilitate Adoption And Upsell
Determine Your Data's Worth: Data Plus Use Equals Value
January 4, 2021 | Jennifer Belissent, PhD -
Charts & Figures Data.world Offers Several Tiers Of Increasing Value
Determine Your Data's Worth: Data Plus Use Equals Value
January 4, 2021 | Jennifer Belissent, PhD
Content Type
ApplyFilters
Industry
- Financial Services (263)
- Retail (175)
- Travel (132)
- Manufacturing (120)
- Public Sector (108)
- Healthcare (99)
- Consumer Electronics (55)
- Media & Entertainment (23)
- Energy & Utilities (21)
Primary Role
- Customer Experience (387)
- Customer Insights (140)
- B2C Marketing (102)
- eBusiness & Channel Strategy (49)
- B2B Marketing (47)
- Application Development & Delivery (42)
- CMO (30)
- CIO (28)
- Enterprise Architecture (5)
- Infrastructure & Operations (2)
Topics
- Customer Experience Index (CX Index) (358)
- Customer Analytics (169)
- Systems Of Insight (79)
- Digital Intelligence (73)
- Enterprise Social Listening Platforms (45)
- Voice Of The Customer (VOC) (44)
- Attribution (35)
- Net Promoter Score (NPS) (29)
- Customer Feedback Management (CFM) (27)
- Spatial Analytics (9)
- Social Analytics (7)
- Mobile Analytics (4)
- Next-Best-Action Analysis (4)
- Cross-Channel Attribution (3)
- Web Analytics (3)
Methodology
- Now Tech (69)
- Forrester Wave (43)
- Forrester Tech Tide (42)
- New Tech (33)
- Forrester New Wave (31)
- Business Technographics (26)
- Consumer Technographics (20)
- Maturity Assessment (10)
- Online Maturity Assessment (6)
- Infographic (3)
- Case Study (2)
Region
- North America (161)
- Asia Pacific (66)
- Europe (55)
Vendor
- Amazon (106)
- SAP (42)
- Salesforce (39)
- USAA (39)
- Microsoft (35)
- SAS (35)
- Adobe (31)
- eBay (31)
- Oracle (26)
- Google (25)
- Clarabridge (23)
- Nordstrom (21)
- Verint (20)
- Teradata (18)
- HCL Technologies (17)
- Apple (16)
- KPMG (15)
- EPAM (13)
- Medallia (13)
- Lloyds Banking Group (12)
- Sitecore (12)
- Vodafone (12)
- Atos (11)
- FICO (10)
- IBM (10)
- Cisco (9)
- Emarsys (9)
- Episerver (9)
- Sprinklr (9)
- Tableau (9)
- TIBCO Software (9)
- Accenture (8)
- Atlassian (8)
- Capgemini (8)
- Cognizant (8)
- Deloitte (8)
- Infosys (8)
- Kitewheel (8)
- NTT DATA (8)
- OpenText (8)
- Pegasystems (8)
- PwC (8)
- Qualtrics (8)
- Thunderhead (8)
- Wipro (8)
- Epsilon (7)
- Optimizely (7)
- Brandwatch (6)
- Equifax (6)
- Hewlett Packard Enterprise (HPE) (6)
- Marketo (6)
- Merkle (6)
- Neustar (6)
- Nielsen (6)
- Pitney Bowes (6)
- Acquia (5)
- Bloomreach (5)
- Evergage (5)
- Informatica (5)
- Micro Focus (5)
- Newgen (5)
- Temenos (5)
- Apttus (4)
- Intershop (4)
- Magento (4)
- NetSuite (4)
- Walmart (4)
- Attivio (3)
- Birst (3)
- Hootsuite (3)
- MicroStrategy (3)
- Qlik (3)
- Siemens (3)
- Alibaba (2)
- Facebook (2)
- Tata Consultancy Services (TCS) (2)
- Twitter (1)
Analyst
- Rick Parrish (82)
- Steven Casey (47)
- Maxie Schmidt-Subramanian (33)
- Faith Adams (28)
- Jennifer Belissent, PhD (25)
- TJ Keitt (24)
- Amit Bhatia (23)
- James McCormick (22)
- Riccardo Pasto (20)
- Cinny Little (19)
- Joana de Quintanilha (18)
- Brandon Purcell (16)
- Jessica Liu (12)
- Rusty Warner (12)
- Boris Evelson (11)
- Emily Collins (11)
- Harley Manning (9)
- Aurelie L'Hostis (7)
- Anjali Lai (6)
- Jay Pattisall (6)
- Ted Schadler (6)
- Martha Bennett (5)
- Michele Goetz (5)
- Joe Cicman (4)
- Judy Weader (4)
- Kate Leggett (4)
- Mary Pilecki (4)
- Ellen Carney (3)
- Tina Moffett (3)
- Andrew Hogan (2)
- Rich Lane (2)
- Stephanie Liu (2)
- Allen Bonde (1)
- Jim Nail (1)
- Ryan Skinner (1)
Market Imperatives
- Drive revenue with customer experience (250)
- Use customer insights to gain competitive advantage (162)
- Accelerate growth with marketing innovation (96)
- Differentiate with digital (56)
- Customer-obsessed operating model (20)
- Secure customers, protect the brand (8)
- Transform IT to win, serve, and retain customers (7)