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The B2B Marketing Playbook For 2021

A Guide To Surviving And Thriving In The B2B Marketing Renaissance

Dramatic changes in buyers' behavior, digitally disruptive business models, and fast-paced technology evolution have changed the business landscape to such a great extent that B2B marketing is now...

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  • Report The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, Q2 2017

    6sense And Lattice Engines Lead A Diverse Field Of Emerging Solution Providers
    June 14, 2017 | Allison Snow, Laura Ramos

    ...Engines (Lattice), Leadspace, Mintigo, MRP, Radius Intelligence (Radius), The Big Willow, and Versium Analytics (Versium) — and researched, analyzed, and scored them against those criteria. This...

  • Webinar Dominate Conversions, Pipeline, And Revenue With Predictive Marketing

    Three Use Cases Generate Measurable Impact On Lead Quality
    August 30, 2016 | Allison Snow, Peter O'Neill

    ...strategy. Vendors mentioned: 6sense, brighttarget, DemandBase, Demandjump, dxContinuum, Everstring, GrowthIntel, Infer, Lattice Engines, Radius, Leadspace, Mariana, Mintigo, mrp, SalesPredict,...

  • Report Your Organization's Predictive Marketing Analytics Transformation

    Examine Your Goals For A Well-Managed Consideration And Purchase Journey
    December 27, 2017 | Allison Snow

    In Q2 2017, we published The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers. That report revealed and evaluated 11 important vendors in the predictive marketing space. We learned...