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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Humanize B2B Insights With AI

    Three Ways To Boost Buyer Experiences With Empathy, Engagement, And Emotion
    October 4, 2018 | Allison Snow

    Your customers' technological superiority defines the age of the customer. Their source of power? The mighty mobile device — symbolic of their access to information. The main problem for firms? The...

  • Report Mega Vendors Use AI To Change The CRM Game

    How Microsoft, Oracle, Salesforce, And SAP Leverage AI For Customer Engagement
    April 26, 2018 | John Bruno

    Artificial intelligence (AI) is now reaching a level of maturity where application development and delivery (AD&D) professionals can leverage its advancements to change the way their businesses...

  • Report Now Tech: Customer Analytics Technologies, Q1 2018

    Forrester's Overview Of 35 Customer Analytics Providers
    February 12, 2018 | Brandon Purcell

    You can use customer analytics technologies to increase acquisition, drive retention and loyalty, and improve the customer experience. But to access these benefits, you'll first have to select from...

  • Report Your Organization's Predictive Marketing Analytics Transformation

    Examine Your Goals For A Well-Managed Consideration And Purchase Journey
    December 27, 2017 | Allison Snow

    In Q2 2017, we published The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers. That report revealed and evaluated 11 important vendors in the predictive marketing space. We learned...

  • Report The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, Q2 2017

    6sense And Lattice Engines Lead A Diverse Field Of Emerging Solution Providers
    June 14, 2017 | Allison Snow, Laura Ramos

    ...Engines (Lattice), Leadspace, Mintigo, MRP, Radius Intelligence (Radius), The Big Willow, and Versium Analytics (Versium) — and researched, analyzed, and scored them against those criteria. This...

  • Webinar Dominate Conversions, Pipeline, And Revenue With Predictive Marketing

    Three Use Cases Generate Measurable Impact On Lead Quality
    August 30, 2016 | Allison Snow, Peter O'Neill

    ...strategy. Vendors mentioned: 6sense, brighttarget, DemandBase, Demandjump, dxContinuum, Everstring, GrowthIntel, Infer, Lattice Engines, Radius, Leadspace, Mariana, Mintigo, mrp, SalesPredict,...