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  • Michael Facemire
  • North America

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Adopt An App+ Strategy

    Tools and Technology: The Mobile eBusiness Playbook
    April 11, 2017 | Julie A. Ask, Michael Facemire

    Your best customers typically prefer your app over your mobile website but depend on both. But even your biggest fans spend far more time in other firms' apps, and as a result, you own too few of...

  • For Application Development & Delivery Professionals

    Report

    Report Make Smart Mobile Development Decisions

    August 19, 2016 | Michael Facemire, John M. Wargo

    Application development and delivery (AD&D) professionals are not usually the driving force behind creating the business case for mobile — but that doesn't mean they don't have a role to play....

  • For CIO Professionals

    Workshop

    Workshop DIGITAL TRANSFORMATION 2016

    Forum For Technology Management And Digital Business Leaders #FORRDigital
    May 10, 2016 | Michael Facemire, Andy Hoar, Cliff Condon

    Your customers, your products, your business operations, and your competitors are fundamentally digital. Both business leaders and technology innovators must transform to a thoroughly digital...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Drones' Early Commercial Use Cases Show Value, Not Disruption — Yet

    Critical Mass Adoption Will Have To Wait For FAA Action . . . And Wait, And Wait, And Wait

    A combination of technologies is set to create new business opportunities. Unmanned aerial vehicles (AKA drones) are a prime example. Today, companies are experimenting with drones at short ranges...

  • For CIO Professionals

    Workshop

    Workshop Forrester's Forum For Technology Leaders

    Lead Your Customer-Obsessed Technology Agenda

    To win in the age of the customer, technology leaders must focus on fostering a culture of collaboration between your technology team and the rest of the organization and embracing key technologies...

  • For Application Development & Delivery Professionals

    Report

    Report Market Overview: Mobile App Testing

    Mix And Match Tools And Services For Best Results
    January 15, 2015 | Rowan Curran, Michael Facemire

    Mobile applications are becoming the primary digital experience touchpoint for customers and employees, and the resulting challenges for application development and delivery (AD&D) organizations...

  • For Application Development & Delivery Professionals

    Workshop

    Workshop Forrester's Forum For Application Development & Delivery Professionals

    Build Software That Powers Your Business

    In the age of the customer, winning requires innovation in customer engagement. And the key to innovation is software. This Forum will help you identify new software opportunities and meet them...

  • For Application Development & Delivery Professionals

    Report

    Report Case Study: Old Dutch Foods Masters Employees' Mobile Moments

    A Modern Application Approach Optimizes Manufacturing, Distribution, And Sales

    It's easy for development teams to focus their mobile app development efforts exclusively on meeting customers in their mobile moments. But employees also have mobile moments, and there's just as...

  • For Enterprise Architecture Professionals

    Workshop

    Workshop Forrester's Forum For Technology Management Leaders

    Unleash Your Digital Business
    May 5, 2014 | Sharyn Leaver, George F. Colony, Ted Schadler

    Approximately 700 of the companies currently on the Fortune 1000 joined the list within the past decade. That’s double the turnover we saw just two decades ago. Why the shakeup? Tech-savvy...