15726 results in Reports
Sort by:
Refine

Search Results

  • For B2C Marketing Professionals

    Report

    Report Apple Raises The Bar For Marketers

    What Marketers Need To Know About The New iPhone X And iOS 11
    September 22, 2017 | Thomas Husson

    Ten years ago, Apple not only disrupted the smartphone market, it completely changed the rules in many industries including marketing and advertising. With its latest iPhone X and iOS 11, Apple...

  • For Enterprise Architecture Professionals

    Report

    Report Embrace Decentralized Decision Making, But Keep Planning Holistic

    Processes: The Strategic Portfolio Management Playbook
    September 22, 2017 | Margo Visitacion

    As companies prepare for 2018, improving customer experience joins revenue growth and cost reduction as a top-three priority. Changing customer demands mean that firms must plan continuously, and...

  • For Application Development & Delivery Professionals

    Report

    Report Define The Right Metrics For Tracking CRM Success

    Performance Management: The CRM Playbook
    September 21, 2017 | John Bruno, Kate Leggett

    Defining the right metrics to track success and prompt corrective action is a critical best practice for getting more value out of customer relationship management (CRM) initiatives. This report...

  • For Application Development & Delivery Professionals

    Report

    Report Create A SaaS Migration Road Map That Is Fast, Not Perfect

    Road Map: The Business Applications Playbook
    September 21, 2017 | Duncan Jones

    Forrester's data shows that three-quarters of software decision makers in enterprises plan to replace or complement their enterprise resource planning (ERP) software with SaaS applications, or have...

  • For CIO Professionals

    Report

    Report Forrester Flash: Untangle Your IoT Strategies

    September 21, 2017 | Frank E. Gillett

    The growth of internet-of-things (IoT) ideas and technology has sparked excitement — and confusion — with technology and business stakeholders. To understand the true value you can derive from your...

  • For CIO Professionals

    Report

    Report Untangle Your IoT Strategies

    The Three IoT Scenarios And How They Drive Business Value
    September 21, 2017 | Frank E. Gillett

    The growth of internet-of-things (IoT) ideas and technology has sparked excitement — and confusion — with technology and business stakeholders. To understand the true value you can derive from your...

  • For Infrastructure & Operations Professionals

    Report

    Report The Forrester Wave™: Data Resiliency Solutions, Q3 2017

    Vendors Have Immense Technology Innovation Potential To Help Optimize Operations For Enterprise Clients
    September 21, 2017 | Naveen Chhabra

    In our 39-criteria evaluation of data resiliency solution providers, we identified the seven most significant vendors — Actifio, Commvault, Dell EMC, Hewlett Packard Enterprise (HPE, now Micro...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Online Holiday Retail Sales Forecast, 2017 (US)

    US Online Holiday Spending Will Reach $129 Billion In 2017
    September 21, 2017 | Susan Wu

    Forrester predicts that US online holiday sales will reach $129 billion in 2017. This represents 12% growth in holiday sales over 2016. Consumers continue to spend more online due to the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report US Holiday 2017 Outlook: Digital Sales Grow, Boosting Total Retail

    eCommerce Forecast Highlights And Tactics To Capture US Share
    September 21, 2017 | Fiona Swerdlow

    Online holiday retail sales will grow by 12% in 2017, accounting for over one-quarter of total US eCommerce sales for the year. Digital business executives at retailers and brands are optimizing...

  • For CIO Professionals

    Report

    Report Put Data To Work In The Industrial Internet Of Things

    Machine Learning And Systems Of Insight Drive New IoT-Powered Experiences To Delight Customers And Drive Growth
    September 21, 2017 | Paul Miller

    The internet of things (IoT) plays a pivotal role in transforming the industrial sector. Connecting machines to record their usage patterns is often the first step and can deliver tangible...

  • For Application Development & Delivery Professionals

    Report

    Report Digital Experience Platform Trends, 2017

    Landscape: The Digital Experience Delivery Playbook
    September 21, 2017 | Mark Grannan, Ted Schadler

    Digital experience platform technology evolution has crossed a threshold in the past two years. Enterprise organizations are starting to shift to "all-in" strategies with a single vendor for their...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Digital Experience Platforms, Q3 2017

    Oracle Leads An Evolving Market With A Balance Of Product And Platform
    September 21, 2017 | Mark Grannan, Ted Schadler

    In our 28-criteria evaluation of digital experience platform providers, we identified the 14 most significant ones — Acquia, Adobe, BloomReach, Episerver, IBM, Liferay, Magento, OpenText, Oracle,...

  • For B2C Marketing Professionals

    Report

    Report Everyone Uses Social; Few Know If It Works

    Benchmarks: The Social Marketing Playbook
    September 20, 2017 | Melissa Parrish

    Social is no longer a new tool in the marketer's toolbox, but how brands use it is progressing far more slowly than innovations in social networks and platforms. This report reveals how B2C...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Strategic Portfolio Management Tools, Q3 2017

    Six Leaders Provide Agile Tools To Drive Digital Transformation
    September 20, 2017 | Margo Visitacion, Gordon Barnett

    In our 27-criteria evaluation of strategic portfolio management (SPM) software solutions providers, we identified the 13 most significant ones — AgileCraft, CA, Changepoint, Decision Lens,...

  • For B2B Marketing Professionals

    Report

    Report Virtual And Augmented Reality For B2B Marketers

    Overcome Real Barriers To Success With Virtual Solutions
    September 20, 2017 | Steven Casey

    Virtual reality (VR) and augmented reality (AR) solutions are revolutionizing the way large and complex B2B products get marketed and sold — just as their 3D modeling precursors forever changed the...

  • For Security & Risk Professionals

    Report

    Report Defend Your Digital Business From Cyberattacks Using Forrester's Zero Trust Model

    Executive Overview: The Security Architecture And Operations Playbook
    September 19, 2017 | Stephanie Balaouras, Heidi Shey

    In today's threat landscape, skilled, well-funded, organized cybercriminals are working to steal your data — the lifeblood of your digital business — in pursuit of economic, political, or military...

  • For Application Development & Delivery Professionals

    Report

    Report Choose The Right Customer Service Solution For Your Business

    Tools And Technology: The Contact Centers For Customer Service Playbook
    September 19, 2017 | Ian Jacobs, Kate Leggett

    Delivering a differentiated customer experience (CX) requires the right technologies, processes, and organizational structures. Therefore, application development and delivery (AD&D) professionals...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Commerce Technology Investment Trends: 2017 To 2018

    September 19, 2017 | Bruce Eppinger, Claudia Tajima

    Digital businesses from retailers to branded manufacturers are increasing their investment in tools and technologies across commerce platforms, omnichannel, and the digital store. The simple...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Eight Healthy Habits Of Successful Product Managers

    How To Get The Most Out Of Product Managers In A Digital Organization
    September 19, 2017 | Danielle Jessee, Jacob Morgan

    In the age of the customer, product managers are crucial. They obsess about meeting the needs of customers and convert that insight into market-leading products. But digital business leaders often...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: Mobile Engagement Automation, Q3 2017

    Automate Hyperpersonalized Engagement In Consumers' Moments
    September 19, 2017 | Julie A. Ask, Joe Stanhope

    In our 30-criteria evaluation of mobile engagement automation (MEA) solution providers, we identified the 11 most significant ones — Adobe, Braze, IBM, Iterable, Leanplum, Localytics, Oracle,...

  • For Application Development & Delivery Professionals

    Report

    Report Artificial Intelligence Supercharges Speech Analytics

    Drive Marketing, Sales, And Service Improvements With Deeper Insights
    September 18, 2017 | Kjell Carlsson

    Enterprises can extract an unprecedented level of business insight from customer conversations thanks to new advancements in artificial intelligence (AI). A new generation of AI-enhanced speech...

  • For Application Development & Delivery Professionals

    Report

    Report Build The Right Software Better And Faster With Agile And DevOps Metrics

    Performance Management: The Modern Application Delivery Playbook
    September 18, 2017 | Diego Lo Giudice

    Customer-obsessed strategies put application development and delivery (AD&D) leaders under tremendous pressure to deliver fast over perfect! But AD&D pros also know that they must deliver high...

  • For CMO Professionals

    Report

    Report Australia And New Zealand Firms Jump-Start Their Journey To Customer Obsession

    Learn From Firms That Benchmark Themselves Against Their Peers
    September 18, 2017 | Michael Barnes

    Forrester's Customer Obsession Assessment (COA) helps you gauge your customer obsession maturity against that of your peers. This report applies the COA to firms based in Australia and New Zealand...

  • For Customer Experience Professionals

    Report

    Report The State Of CX Management In China, 2017

    Build Stronger Management Capabilities To Improve Customer Experience
    September 18, 2017 | Riccardo Pasto

    Chinese firms are investing more effort and resources in customer experience (CX) as a differentiator and source of market strength. This report examines the findings from our 2017 CX management...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Retail Planning, Q3 2017

    The Top Nine Companies In The Retail Planning Marketplace And How They Stack Up
    September 18, 2017 | George Lawrie

    In our 28-criteria evaluation of retail planning providers, we identified the nine most significant ones, 7thonline, JDA Software, JustEnough, Infor, Oracle, RELEX Solutions, SAP, SAS, and TXT...

Content categories

Refine your results

Date Range

Primary Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst