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  • For B2C Marketing Professionals

    Report

    Report Five Marketing Asset Management Secrets

    Marketers Need Defined Processes, Roles, Templates, Metadata Strategies, And Rules
    February 21, 2017 | Ryan Skinner

    Asset management has evolved in a few short years from a quick fix for sharing or storing large, rich media files to a crucial differentiator of successful marketing teams. As dispersed teams...

  • For Infrastructure & Operations Professionals

    Report

    Report A Dangerous Disconnect: Executives Overestimate DevOps Maturity

    February 21, 2017 | Elinor Klavens, Robert Stroud

    Development and operations (DevOps) is a term that's getting a lot of buzz — but there's also a lot of misinformation associated with it. Nevertheless, it's proving to be a profound driver of...

  • For B2C Marketing Professionals

    Report

    Report Three Staffing Models Help You Build A Socially Fluent Company

    Organization: The Social Marketing Playbook
    February 21, 2017 | Jessica Liu

    Managing social programs was originally the purview of a standalone experimental group. But as social networks matured, so did marketers, recognizing a need to fold social resources into the...

  • For Customer Insights Professionals

    Report

    Report Vendor Landscape: Digital Intelligence Technology Providers You Should Care About

    Landscape: The Digital Intelligence Playbook
    February 17, 2017 | James McCormick

    Digital intelligence practitioners use data and analytics to delight customers with optimal experiences wherever they digitally interact with their firms. The exploding volumes and variety of...

  • For CIO Professionals

    Report

    Report Six Strategies To Strengthen Your Company's Digital DNA

    Assessment: The CIO Digital Business Transformation Playbook
    February 17, 2017 | Nigel Fenwick

    Digital transformation is a journey, not a destination. And every journey has a starting point. What you do next depends on where you begin. Use this self-assessment to find out where your company...

  • For Application Development & Delivery Professionals

    Report

    Report The Top Technologies To Cure Mobile Performance

    Performance Management: The Mobile App Development Playbook
    February 17, 2017 | Mark Grannan

    Digital experiences on mobile connections suffer from performance issues, and impatient users compound the challenges that slower, intermittent mobile connections raise. Firms need to build a new...

  • For B2C Marketing Professionals

    Report

    Report Balance Global And Local Needs With A Social Intelligence Center Of Excellence

    February 17, 2017 | Samantha Ngo, Cinny Little

    B2C marketers rely on social insights to help them understand their local customers' needs, preferences, affinities, and behaviors. But multinational companies need to balance the universal...

  • For Application Development & Delivery Professionals

    Report

    Report Capitalize On SaaS CRM Solutions With Better Governance

    Organization: The CRM Playbook
    February 17, 2017 | Kate Leggett

    Organizations increasingly adopt software-as-a-service (SaaS) CRM solutions, but many have not adapted their governance processes and policies to get maximum value out of those solutions....

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Forrester's 13-Step Methodology For Shortlisting BI Vendors

    Tools And Technology: The Business Intelligence Playbook
    February 17, 2017 | Boris Evelson

    Business intelligence (BI) is a runaway locomotive that keeps picking up speed in terms of enterprise interest, adoption, and spending levels. The result: There are now more than 70 vendors in the...

  • For Enterprise Architecture Professionals

    Report

    Report Assess Your Readiness For Strategic Portfolio Management

    Assessment: The Strategic Portfolio Management Playbook
    February 17, 2017 | Margo Visitacion

    Strategic portfolio management (SPM) practices enable an organization to select and execute on investments necessary to embrace a customer-obsessed operating model. This report and assessment tool...

  • For Infrastructure & Operations Professionals

    Report

    Report The State Of IoT Management

    Bet On Emerging Ecosystems To Help Smooth Business Integration
    February 16, 2017 | Christopher Voce, Michele Pelino

    Connected solutions enable businesses to optimize processes, enhance offerings, and transform their own business models. They generate streams of valuable customer and operational data. While...

  • For B2B Marketing Professionals

    Report

    Report Pricing Strategies For Software-As-A-Service

    Subscription Models Force Vendors To Rethink Pricing And Packaging To Align Better With How They Deliver Customer Value
    February 16, 2017 | Duncan Jones

    Companies that want to sell SaaS applications to businesses must align their products' pricing with how those products deliver business value to customers. B2B marketing specialists know that new...

  • For Infrastructure & Operations Professionals

    Report

    Report DevOps Will Drive Open Source APM

    February 16, 2017 | Milan Hanson

    Open source software (OSS) is surging in application development circles, but proprietary solutions continue to dominate in application performance management (APM) used within infrastructure and...

  • For CMO Professionals

    Report

    Report Chevrolet CMO Tim Mahoney Foretells What CMOs Will Care About In 2017

    February 16, 2017 | James L. McQuivey

    For two days in November 2016, CMOs, CIOs, and other C-level executives from around the globe converged on Dana Point, California to participate in Forrester's invitation-only Age Of The Customer...

  • For Infrastructure & Operations Professionals

    Report

    Report Adoption Profile: Hosted Private Cloud In North America And Europe, Q1 2017

    Hosted Private Cloud Finds A Key Role In Hybrid Strategies And Cloud Migration
    February 16, 2017 | Lauren E. Nelson

    Previously off the radar, public cloud migration (e.g., moving existing workloads) became the top infrastructure and operations (I&O) cloud focus in 2016. Although our data confirms this public...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Banking On Millennials: It's Not All About Mobile

    February 16, 2017 | Alyson Clarke, Gina Fleming

    To win the hearts and minds of US Millennials, banks need to gain a deeper understanding of their financial needs and behaviors. In some ways, this generation is the same as older generations were...

  • For Application Development & Delivery Professionals

    Report

    Report Crafting A Strategic Plan For Digital Automation

    Strategic Plan: The Business Process Management Playbook
    February 15, 2017 | Rob Koplowitz

    The business process management (BPM) landscape is shifting under our feet. The days of massive, long-term projects are fading as quick wins and customer obsession move to the forefront. Firms are...

  • For B2C Marketing Professionals

    Report

    Report Organize For Mobile Marketing Success

    Organization: The Mobile Marketing Playbook
    February 15, 2017 | Thomas Husson

    Instead of leveraging mobile as a way to transform the offline experience, marketing teams view mobile as a standalone channel. The result? Marketing leaders are unsure about how to organize and...

  • For Application Development & Delivery Professionals

    Report

    Report Setting The Technology Foundation For Your Enterprise Collaboration Strategy

    Tools And Technology: The Enterprise Collaboration Playbook
    February 15, 2017 | Art Schoeller, Rob Koplowitz

    Many organizations are making a fundamental bet on enterprise collaboration, linking the various roles in the customer experience ecosystem to the effectiveness of knowledge workers a competitive...

  • For Application Development & Delivery Professionals

    Report

    Report Preparing For A Salesforce Negotiation

    Plan Ahead To Manage With This Fast-Growing, Strategic SaaS Partner
    February 15, 2017 | Liz Herbert, Mark Bartrick

    Salesforce is now a giant in the enterprise software space — with nearly 200,000 customers. The software-as-a-service (SaaS) behemoth now offers a comprehensive suite of solutions for the...

  • For Application Development & Delivery Professionals

    Report

    Report Create A Benchmark Strategy For Your Enterprise Collaboration Technology

    Benchmarks: The Enterprise Collaboration Playbook
    February 15, 2017 | Art Schoeller

    Enterprise collaboration (EC) takes place independent of any specific technology, tool, or service. However, the breadth and depth of adoption and effective use of enterprise collaboration varies...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Digital Business Imperative

    Vision: The Digital Business Transformation Playbook
    February 15, 2017 | Ted Schadler, Nigel Fenwick

    Customers' power in the marketplace continues to ramp up, so eBusiness leaders still need to transform digital customer experiences, including marketing, sales, and channels. The ability to align...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Retailers Are Off The Starting Blocks Of Omnichannel Commerce

    Landscape: The Omnichannel Commerce Playbook
    February 15, 2017 | Michelle Beeson

    Customer expectations are high, so eBusiness professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This landscape report of the omnichannel...

  • For Application Development & Delivery Professionals

    Report

    Report Ten Key Strategies For Pivoting Business Applications To SaaS

    Strategy: The Business Applications Playbook
    February 14, 2017 | Paul D. Hamerman

    Using a software-as-a-service (SaaS) model, you can turn historically batch processes into real-time processes, improve user and customer experiences, and focus on business outcomes instead of...

  • For Security & Risk Professionals

    Report

    Report Define A Compelling Strategy To Secure And Protect Mobile Moments

    Strategic Plan: The Mobile Security Playbook
    February 14, 2017 | Laura Koetzle, Chris Sherman

    This report helps security and risk (S&R) leaders develop comprehensive strategic mobile security plans to secure and protect both employees' and customers' mobile moments — without degrading the...

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