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  • For Application Development & Delivery Professionals

    Report

    Report Dealing With Development Team Dysfunction

    Identify And Address Signs Of Dysfunction In Your Team To Develop Better Software
    August 17, 2017 | Amanda LeClair, Jeffrey S. Hammond

    Software development teams transform their digital delivery capabilities at different speeds. Results from a recent survey indicate that most development teams are improving their processes but...

  • For Analyst Relations Professionals

    Report

    Report Forge Valuable AR Programs With FIAR

    Strategic Plan: The Industry Analyst Relations Playbook
    August 17, 2017 | Kevin Lucas

    Analyst relations (AR) managers need to know how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build plans to deliver business value, and they now rely...

  • For Enterprise Architecture Professionals

    Report

    Report Privacy, Automation, And Demographics Challenge The Records Management Status Quo

    Key Findings From The Forrester/ARMA International Records Management Online Survey, Q1 2017
    August 17, 2017 | Cheryl McKinnon

    2017 marks the eighth year that ARMA International and Forrester Research have surveyed records and information management (RIM) professionals to track the key trends and challenges facing the...

  • For B2C Marketing Professionals

    Report

    Report How Dirty Is Your Data?

    Strategic Plan: The Customer Trust And Privacy Playbook
    August 17, 2017 | Fatemeh Khatibloo

    As consumers' privacy concerns grow, marketers must rethink their data practices. Today's data governance practices — the rules that guide what consumer data a company collects; how it stores,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Indian Online Retail Market, H1 2017

    ForecastView Document
    August 16, 2017 | Satish Meena

    India is the fastest-growing online retail market in the world. Online retail sales in India will reach $64 billion by 2021, growing at a five-year compound annual growth rate (CAGR) of 31.2%. This...

  • For Customer Insights Professionals

    Report

    Report Organize For Digital Intelligence With These Three Models

    Organization: The Digital Intelligence Playbook
    August 16, 2017 | Cinny Little, James McCormick

    Digital analytics teams still working in channel silos will fail to help their firms win, serve, and retain customers. This report describes the success factors and ownership models that help...

  • For Customer Experience Professionals

    Report

    Report How To Build A Viable B2B Customer Health Assessment

    Health Assessments Help B2B CX Pros Link Customer Experience To Business Success
    August 16, 2017 | TJ Keitt

    Business-to-business (B2B) companies are embracing customer success management to improve customer experience (CX). But how can they prove the efficacy of their efforts? Enter customer health...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 Canadian Online Banking Functionality Benchmark

    CIBC Again Earns The Highest Overall Score, Though Each Canadian Bank Offers Lessons For Others
    August 16, 2017 | Peter Wannemacher, August Du Pont

    Millions of Canadian bank customers use their providers' secure websites to conduct both routine and rare banking tasks. As such, digital banking teams must focus on which goals a customer can...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 US Online Banking Functionality Benchmark

    USAA Again Leads Overall, While Bank of America And Wells Fargo Lead Among Banks With Branches
    August 16, 2017 | Peter Wannemacher, August Du Pont

    Tens of millions of US bank customers use their providers' secure websites to conduct both routine and rare banking tasks. As such, digital banking teams must focus on which goals a customer can...

  • For Customer Insights Professionals

    Report

    Report Turn Data Into Insights With Customer Analytics

    Executive Overview: The Customer Analytics Playbook
    August 15, 2017 | Brandon Purcell

    The scale and diversity of customer data provide rich new sources of insight, letting firms engage with customers in new ways and enable the digital disruption of entire industries. Today's...

  • For Customer Insights Professionals

    Report

    Report Build Digital Intelligence For Your Insights-Driven Business

    Executive Overview: The Digital Intelligence Playbook
    August 15, 2017 | James McCormick

    Insights-driven businesses have the edge on the rest of us. Their digital intelligence practices synchronize digital analytics with digital interactions to continuously deliver optimized customer...

  • For Application Development & Delivery Professionals

    Report

    Report Case Study: Cisco Redefines Its Approach To Process To Drive Digital Transformation

    August 15, 2017 | Rob Koplowitz

    Companies' primary goal for process automation used to be cost reduction. That goal has shifted to driving digital transformation, creating two challenges for application development and delivery...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Enterprise Team Messaging Apps

    Consumer Demand Drives The Next Wave Of Enterprise Collaboration
    August 15, 2017 | Art Schoeller

    Team messaging has exploded onto the enterprise scene, sprouting a myriad of startups, like Slack, and forcing established players such as Google, IBM, and Microsoft to create their own offerings....

  • For Customer Insights Professionals

    Report

    Report Close The Insights-To-Action Gap With A Clear Implementation Plan

    Processes: The Customer Analytics Playbook
    August 14, 2017 | Brandon Purcell

    Many companies still struggle to realize value from predictive analytics despite considerable investments in technology and human capital. This is largely due to the insights-to-action gap — the...

  • For CMO Professionals

    Report

    Report The CMO's Guide To Emotion

    Prepare Your Brand To Act On The New Science Of Emotion
    August 14, 2017 | James L. McQuivey

    Everybody knows emotion is important, marketers most of all. But most people's understanding of emotion is woefully outdated and inadequate. Consequently, most marketers use emotion as a blunt...

  • For CIO Professionals

    Report

    Report Four Technology Priorities For US Healthcare Providers

    Providers Must Close Gaps In Customer Insight And Engagement
    August 14, 2017 | Kate McCarthy

    Regulatory upheaval is ongoing, but it does not change the imperative for providers to deliver on their promise to improve the cost/quality paradigm as they shift to value-based care. As business...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Customer Loyalty Solutions, Q3 2017

    The 13 Providers That Matter Most, And How They Stack Up
    August 14, 2017 | Emily Collins

    In our 30-criteria evaluation of customer loyalty solutions, we identified the 13 most significant ones — Aimia, Bond Brand Loyalty, Brierley+Partners, Collinson Group, Comarch, CrowdTwist,...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Customer Loyalty Solutions

    Tools And Technology: The Customer Loyalty Playbook
    August 14, 2017 | Emily Collins

    Are you among the many business-to-consumer (B2C) marketers who are trying to boost customer loyalty but confused by the number and variety of vendors offering loyalty solutions? The escalating...

  • For Application Development & Delivery Professionals

    Report

    Report Mobile: The First 100 Days

    Best Practices Harvested From Industry Leaders In Support Of A Customer Experience Transformation Journey
    August 11, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Just because Fortune 500 companies weren't born mobile doesn't mean they can't evolve their development and delivery operations to build the next generation of mobile and digital experiences. But...

  • For Infrastructure & Operations Professionals

    Report

    Report The Future Of Enterprise Mobility

    Three Technologies That Create A Productive Mobile Employee Experience
    August 11, 2017 | Michael Facemire, Andrew Hewitt

    When it comes to enterprise mobility, I&O pros have focused heavily on delivering apps to workers — and are missing the real opportunity to mobilize workers. While some apps are vital to employee...

  • For Customer Insights Professionals

    Report

    Report The Insights Services Directory, Q3 2017

    The insights services landscape is nascent and expanding, with players emerging from diverse origins. The prospect of working with a strategic data and analytics partner to uncover and pursue new...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Case For Omnichannel B2B

    Business Case: The B2B eCommerce Playbook
    August 11, 2017 | Andy Hoar

    Omnichannel business-to-business (B2B) buyers are more active, generate more incremental revenue, and cost less to serve than single-channel customers. But as customer expectations rise, B2B buyers...

  • For CIO Professionals

    Report

    Report The Insights Services Directory, Q3 2017

    The insights services landscape is nascent and expanding, with players emerging from diverse origins. The prospect of working with a strategic data and analytics partner to uncover and pursue new...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Accelerates Business Transformations

    August 11, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Mobile will simultaneously influence all future digital experiences and accelerate business process transformations. As a result, successful firms are now adopting the operational best practices...

  • For CIO Professionals

    Report

    Report Accelerate Your Business Transformation With Insights Services

    Best Practices To Ensure A Successful Insights Services Engagement

    Business and technology decision makers increasingly look for external help to become insights driven. Many can't or don't want to build an insights platform or staff a data science team — they...

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