Advanced Search
15295 results in Reports
Sort by:
Refine

Search Results

  • For B2B Marketing Professionals

    Report

    Report Best Practices: Pricing Strategies For B2B Digital Services And Subscription Products

    What B2B Marketing Leaders Can Learn About Digital Subscription Pricing From The Software Industry's Transition To SaaS
    March 27, 2017 | Duncan Jones

    This report explains why and how B2B marketing leaders should change their pricing approach when their company starts to sell digital services. It describes the maturity evolution from asset rental...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Cross-Channel Campaign Management

    Choose The Right CCCM Solution To Drive Customer Obsession
    March 27, 2017 | Rusty Warner

    Forrester evaluated 15 suppliers in "The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016," a good starting point for B2C marketers looking to make cross-channel campaign management...

  • For B2C Marketing Professionals

    Report

    Report Q&A: Affiliate Marketing 101

    March 27, 2017 | Susan Bidel, Rebecca McAdams

    B2C marketers and eCommerce professionals continuously look for innovative ways to acquire new customers and reach receptive audiences. Affiliate marketing offers brands new opportunities to extend...

  • For Security & Risk Professionals

    Report

    Report Jump-Start Zero Trust With Forrester's Reference Architecture

    A Blueprint For Protecting Customers And Employees With Zero Trust
    March 27, 2017 | Laura Koetzle, Andre Kindness

    Forrester's Zero Trust Model requires a simple but profound change in the way we think about information security: In Zero Trust, all network traffic is inherently untrusted. In this report, we...

  • For CIO Professionals

    Report

    Report The Future Tech Organization: Smaller, Faster, And More Specialized

    How The CIO's Team Will Change Over The Next Five To Seven Years
    March 27, 2017 | Marc Cecere

    The accelerating dynamics of the age of the customer (AoC) and business technology (BT) are driving the redesign of the CIO's organization, which Forrester calls technology management (TM)....

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Mobile Low-Code Development Platforms, Q1 2017

    The 11 Providers That Matter Most And How They Stack Up
    March 27, 2017 | Jeffrey S. Hammond

    In our 24-criteria evaluation of mobile low-code development platforms, we identified the 11 most significant vendors — Alpha Software, Appian, Capriza, i-exceed, K2, Kony, Magic Software, Mendix,...

  • For Customer Experience Professionals

    Report

    Report Q&A: Seven Questions CX Pros Should Ask Before Diving Into Text Analytics

    How To Make The Most Of Unstructured Customer Feedback

    For complete customer understanding, customer experience professionals must harness both structured and unstructured customer feedback. Text analytics helps mine unstructured data to understand...

  • For Security & Risk Professionals

    Report

    Report The Top IAM Trends From The RSA Conference 2017

    March 24, 2017 | Andras Cser, Merritt Maxim

    Although maturing quickly and available in new virtualized and containerized forms, identity and access management (IAM) is undergoing fundamental changes in response to: 1) hybrid cloud access...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The DOL Fiduciary Rule Has Momentum; Go With It

    Despite Regulatory Uncertainty, The US Retirement Plan Industry Is Changing; Don't Be Left Behind
    March 24, 2017 | Davis Janowski

    President Trump's executive order calling for a review of the Department of Labor's proposed fiduciary rule has left many in the US retirement plan industry uncertain about how to proceed or how to...

  • For Enterprise Architecture Professionals

    Report

    Report Track Your Progress Toward EA Value

    Performance Management: The EA Practice Playbook
    March 24, 2017 | Alex Cullen, Gordon Barnett

    The age of the customer is raising the bar for what businesses need from their enterprise architecture (EA) programs. Applying a stable progress or maturity framework helps EA leaders set and track...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: B2B Commerce Suites, Q1 2017

    The 11 Providers That Matter Most And How They Stack Up
    March 24, 2017 | Andy Hoar, Anjali Yakkundi

    In our 35-criteria evaluation of B2B commerce suite providers, we identified the 11 most significant vendors — Apttus, CloudCraze, Episerver, IBM, Insite Software, Intershop, Magento, Oracle...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: B2C Commerce Suites, Q1 2017

    The 13 Providers That Matter Most And How They Stack Up
    March 24, 2017 | Anjali Yakkundi, Andy Hoar

    In our 29-criteria evaluation of B2C commerce suite providers, we identified the 13 most significant vendors — commercetools, Digital River, Elastic Path, Episerver, IBM, Intershop, Kibo, Magento,...

  • For CIO Professionals

    Report

    Report Vendor Landscapes: eProcurement, eSourcing, eInvoicing, And Spend Analysis, 2016 To 2017

    Best-Of-Breed Solutions Provide Real Value To Improve Your Purchasing
    March 23, 2017 | Andrew Bartels

    ePurchasing products are critical for helping businesses and governments source, buy, and manage the goods and services they use to win, serve, and retain customers. Firms can buy these products as...

  • For B2C Marketing Professionals

    Report

    Report Social Gets Bigger, Stronger, Faster

    Continuous Improvement: The Social Marketing Playbook
    March 23, 2017 | Jessica Liu

    B2C marketers who have established their social marketing practices can't rest on their laurels. Social media is an increasingly larger part of the marketing mix, and social activity is expanding...

  • For B2C Marketing Professionals

    Report

    Report Dump Your "Set It And Forget It" Approach To Social Technology

    Actively Audit Your Social Technologies To Bypass Missteps
    March 23, 2017 | Erna Alfred Liousas

    The technology selection struggle isn't getting easier for B2C marketers, especially when it comes to fast-changing social technologies. Selecting social technologies is complicated, leading to a...

  • For B2C Marketing Professionals

    Report

    Report Content Intelligence: Algorithms Assign Meaning And Value To Content

    How Artificial Intelligence Technologies Help Marketers Resolve The Content Paradox
    March 23, 2017 | Erna Alfred Liousas, Ryan Skinner

    Your content is dumb — the systems that store and deliver it have no inkling of what it's actually about. Tagging is, at best, unsystematic; at worst, it's absent or inappropriate. Content...

  • For B2C Marketing Professionals

    Report

    Report Breakout Vendors: Content Intelligence For Marketing

    Acrolinx, Idio, And Persado Use Content Intelligence To Raise Brands' Content Quality
    March 23, 2017 | Erna Alfred Liousas, Ryan Skinner

    Marketers understand the crucial role that content plays in their brands' growth and business development, but they lack the manpower, budget, or — sometimes — the capability to maintain and...

  • For Enterprise Architecture Professionals

    Report

    Report Build A Business-Centered EA Practice

    Executive Overview: The EA Practice Playbook
    March 22, 2017 | Alex Cullen, Gordon Barnett

    The ability to nimbly navigate change in business environments and effectively leverage technology makes the difference between an industry-leading enterprise and one that always seems a beat...

  • For Enterprise Architecture Professionals

    Report

    Report The Anatomy Of A System Of Insight

    Understand How Systems Of Insight Turn Data Into Action
    March 22, 2017 | Brian Hopkins, Michele Goetz

    Your big data strategy is likely too little, too late. Customers are changing their expectations too quickly, and data lakes are becoming swamps. Insights-driven disruptors are using systems of...

  • For Infrastructure & Operations Professionals

    Report

    Report Case Study: Black Friday Drives BT Transformation At Dixons Carphone

    March 22, 2017 | Milan Hanson

    Customer satisfaction makes or breaks a retailer, and the annual peak shopping day is the ultimate test. For Dixons Carphone, that test came on Black Friday, the start of the holiday shopping...

  • For Infrastructure & Operations Professionals

    Report

    Report Adoption Profile: Private Cloud in North America, Q1 2017

    March 22, 2017 | Lauren E. Nelson

    Private cloud adoption is thriving in North America. With increasing interest in public cloud migration, infrastructure and operations (I&O) professionals are concerned about private cloud...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data Report: Online Retail Forecast, 2016 To 2021 (US), Q4 2016 Update

    ForecastView Document
    March 22, 2017 | Susan Wu

    This Q4 update to the US online retail sales forecast maintains the original sales projections. Computers, software, music, books, and videos will see the slowest online growth over the next five...

  • For Customer Insights Professionals

    Report

    Report Forrester Data: World Online Population Forecast, 2017 To 2022 (Global)

    ForecastView Spreadsheet
    March 22, 2017 | Shaurya Priya, Sanjeev Kumar

    This forecast, made exclusively available for ForecastView clients, sizes and forecasts the online population globally across five regions and 55 countries. It also sizes and forecasts the mobile...

  • For Customer Insights Professionals

    Report

    Report Forrester Data Report: World Online Population Forecast, 2016 To 2021 (Global)

    Forecastview Document
    March 22, 2017 | Shaurya Priya, Sanjeev Kumar

    This forecast, made exclusively available for Forecastview clients, sizes and forecasts online population globally across five regions and 55 countries. It sizes and forecasts the mobile (mobile...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Mobile Enterprise Application Services Providers, Q1 2017

    Leading Providers Blend Design, Tech, And Business For Transformational Mobile Enterprise Apps
    March 22, 2017 | Jeffrey S. Hammond, Liz Herbert

    Mobile enterprise apps for employees and partners tend to get less attention than customer-facing ones, but they are critical to a digital enterprise. Application development and delivery (AD&D)...

Content categories

Refine your results

Date Range

Primary Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst