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  • For Security & Risk Professionals

    Report

    Report Best Practices: Recruiting And Retaining Women In Cybersecurity

    Address Skill Shortages With A More Inclusive Culture
    February 22, 2018 | Claire O'Malley, Stephanie Balaouras

    Despite its urgent and ever-growing importance, the cybersecurity industry is projecting a staffing shortage of 1.8 million unfilled jobs globally by 2022. Meanwhile, women represent just 11% of...

  • For Application Development & Delivery Professionals

    Report

    Report CRM Goes Vertical In The Age Of The Customer

    Landscape: The CRM Playbook
    February 22, 2018 | Kate Leggett

    Application development and delivery (AD&D) professionals who support CRM cannot afford failed technology initiatives. They increasingly deploy CRM solutions that are verticalized to leverage...

  • For CMO Professionals

    Report

    Report The Future Of Marketing Insights

    Advanced Level: Insights Practices For Marketing Innovation
    February 22, 2018 | Tina Moffett

    Customer-obsessed companies that make insights-driven decisions are growing more than 30% annually on average. CMOs are embracing data, knowledge, and organizational trends to elevate their...

  • For CMO Professionals

    Report

    Report Marketing Insights Are The Engine For Customer Obsession

    Intermediate Level: Insights Practices For Marketing Innovation
    February 22, 2018 | Mary Pilecki

    Many marketing organizations have established an insights practice to leverage marketing and customer data for insights that will help their decision making. Once "insights" has become a common...

  • For CMO Professionals

    Report

    Report Seven Steps To Kick Off A Customer-Obsessed Insights Program

    Beginner Level: Insights Practices For Marketing Innovation
    February 22, 2018 | Allison Snow

    There's only one way to win in the age of the customer, and that's by being customer obsessed. To successfully pivot from product, growth, shareholder, and other obsessions, firms need to become...

  • For Customer Experience Professionals

    Report

    Report CX Quality Can Affect Stock Performance

    A Stock Portfolio Of CX Leaders Beat A Portfolio Of CX Laggards
    February 22, 2018 | Dylan Czarnecki, Rick Parrish

    Forrester has proven that customer experience (CX) leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products. But does good CX also...

  • For CMO Professionals

    Report

    Report Gauge Your Marketing Innovation Maturity

    The Assessment Report In The Marketing Innovation Playbook
    February 22, 2018 | Melissa Parrish, Caroline Robertson

    To convert your marketing function into one that leads through innovation, you need to know where to start the transformation. This report guides CMOs through Forrester's marketing innovation...

  • For CIO Professionals

    Report

    Report The State Of Digital Business 2018: Top Technologies By Maturity

    Technology As Fuel For Business Growth
    February 21, 2018 | Nigel Fenwick

    The scope of business strategy is increasingly defined by technology. This report helps CIOs understand the technology priorities surrounding digital business strategies. It also reveals the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Digital And Mobile Touchpoints Are Driving Offline Sales In Europe

    Highlights From The Forrester Data: Digital-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7), Q1 2017 Update
    February 21, 2018 | Michelle Beeson

    Consumers increasingly shop across touchpoints, so digital business professionals must understand the impact of digital touchpoints on in-store sales. In 2016, digital-influenced sales (formerly...

  • For CIO Professionals

    Report

    Report It's Not Easy For An Industrial Product Company To Build A Software Platform Business

    Lessons From GE's Bumpy Digital Transformation Journey In 2017

    General Electric (GE) has been on a journey of digital transformation since at least 2014. But GE's new digital business unit hit unexpected bumps in the road in 2017. This report examines the...

  • For B2B Marketing Professionals

    Report

    Report L2RM Practitioners Realize Performance Gains, But Significant Headroom Remains

    Benchmarks: The Lead-To-Revenue Playbook
    February 21, 2018 | Lori Wizdo

    In Q3 2017, Forrester surveyed 628 B2B marketers about their marketing strategies, plans, tactics, and use of marketing technologies. We analyzed the results of those whose firms had implemented a...

  • For B2B Marketing Professionals

    Report

    Report Making The Right Choices For Your L2RM Tech Stack

    Tools And Technology: The Lead-To-Revenue Playbook
    February 21, 2018 | Lori Wizdo

    B2B marketers depend on technology to collect data, generate insights, target audiences, and deliver relevant interactions. In fact, effective use of marketing technology is often the base for...

  • For B2B Marketing Professionals

    Report

    Report Model The ROI Of L2RM Investments

    Business Case: The Lead-To-Revenue Playbook
    February 21, 2018 | Allison Snow, Lori Wizdo

    B2B marketing execs need a solid business case to invest in lead-to-revenue management (L2RM). This report helps B2B marketers project the revenue impact of automating and further digitizing their...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Online Retail Forecast, 2017 To 2022 (Western Europe), Q4 2017 Update

    ForecastView Document
    February 21, 2018 | Michael O'Grady

    Online retail sales will grow at an average of 11.9% per year over the next five years in Western Europe. Italy and Spain will see the fastest online sales growth. By 2022, 21% of non-grocery...

  • For CIO Professionals

    Report

    Report The Best Tech Leaders Develop Creative People For Customer Obsession

    Advanced Level: People Practices For IT Transformation
    February 20, 2018 | David K. Johnson, Chris Gardner, Marc Cecere

    Companies that are advanced in their IT transformation operate well, but they often innovate and execute inconsistently, with high rates of project failure. The underlying problem is an incomplete...

  • For CIO Professionals

    Report

    Report Australia Tech Market Outlook, 2018 To 2019

    CIOs Will Focus Investments On Increasing Business Speed
    February 20, 2018 | Tim Sheedy

    This is the time of year when Australian CIOs and their partners in the business plan their 2018 technology budgets. To help CIOs with this process, this report provides our current forecast for...

  • For Application Development & Delivery Professionals

    Report

    Report The Three Rs Of Retail Robotics

    Use Robots To Increase The Human Touch In Retail
    February 20, 2018 | George Lawrie

    There's no lack of examples of robots of humanoid appearance (think the LoweBot) that provide relatively limited service interactions with customers. Behind the scenes, both retailers and consumer...

  • For CIO Professionals

    Report

    Report Technologists — And The Business — Must Execute At The Speed Of DevOps

    Intermediate Level: People Practices For IT Transformation
    February 20, 2018 | Chris Gardner, David K. Johnson, Marc Cecere

    Intermediate organizations have the basics well in hand. They've broken down silos, begun the employee experience (EX) journey, and started to automate rote tasks. However, to advance, technology...

  • For CIO Professionals

    Report

    Report Expand Your Ecosystem To Set Your Tech Organization On A Path To Excellence

    Beginner Level: People Practices For IT Transformation
    February 20, 2018 | David K. Johnson, Chris Gardner, Marc Cecere

    Technology leaders evolve their organizations and people in phases. Many organizations are in the stages of this evolution, beginning to develop and deliver great customer experience (CX). This...

  • For Infrastructure & Operations Professionals

    Report

    Report The Top 10 Facts That Every Tech Leader Should Know About Cloud Standards And Open Source

    February 20, 2018 | Lauren E. Nelson, Charles Betz

    Open source and open standards are two frequently confused topics. In the world of cloud computing, both are important to the modern digital executive. In this report, we define these two topics...

  • For CIO Professionals

    Report

    Report Take Charge Of Digital Transformation Initiatives For Your Organization

    Indian CIOs Are Slow To Embrace Digital Transformation
    February 20, 2018 | Ashutosh Sharma, Bobby Cameron

    Indian CIOs are still delivering traditional IT capabilities. But digital businesses require a different type of leadership, one that focuses on leveraging digital technologies to serve customers....

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Tech Tide™: Enterprise Collaboration, Q1 2018

    20 Technologies Underpin Enterprise Collaboration
    February 16, 2018 | Art Schoeller, Nick Barber

    Enterprise collaboration (EC) is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in collaboration, companies are evaluating and...

  • For Infrastructure & Operations Professionals

    Report

    Report The Changing Landscape Of IT Incident And Crisis Management

    Safety-Critical Practices And Collaborative Platforms Are The New Normal
    February 16, 2018 | Charles Betz

    Digital services are ever more critical to human well-being. Customers, as well as other stakeholders, are increasing the pressure on providers to respond quickly and effectively to operational...

  • For Infrastructure & Operations Professionals

    Report

    Report Now Tech: Continuous Resolution, Q1 2018

    Forrester's Overview Of 17 Continuous Resolution Providers
    February 16, 2018 | Charles Betz

    You can use continuous resolution providers like ServiceNow and xMatters to preserve enterprise value, improve the availability of digital services, and handle operational disruptions consistently....

  • For Application Development & Delivery Professionals

    Report

    Report Organize Your App-Dev Teams With Agile And DevOps

    Organization: The Modern Application Delivery Playbook
    February 16, 2018 | Diego Lo Giudice, Eveline Oehrlich

    Application development and delivery (AD&D) leaders are embracing modern application delivery practices and taking the steps needed to transform their organizations. This means changing culture,...

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