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  • For B2B Marketing Professionals

    Report

    Report Measuring Isn't Managing: The New Rules Of Marketing Performance Orchestration

    Continuous Improvement: The B2B Marketing Playbook
    February 24, 2017 | Allison Snow

    The rules have changed for B2B marketers, who are becoming increasingly accountable for demonstrating their impact on revenue. B2B marketers who don't opt in to revenue relevance will continue to...

  • For Infrastructure & Operations Professionals

    Report

    Report Networking Technologies Immerse Fans In NFL Games And The Tour De France

    RFID, Wi-Fi, Cell, And Other Wireless Technologies Create New Emotional Experiences And Connections
    February 24, 2017 | Andre Kindness, Michele Pelino

    The National Football League (NFL) and the Tour de France use networking technologies to change the way fans engage with two popular sports in Europe and North America. Dimension Data, Extreme...

  • For Application Development & Delivery Professionals

    Report

    Report Embrace Continuous Improvement To Power Customer Service Operations

    Continuous Improvement: The Contact Centers For Customer Service Playbook
    February 24, 2017 | Kate Leggett, Art Schoeller

    Companies struggle to deliver reproducible, effective, and personalized customer service that meets customer expectations and doesn't break the bank. Application development and delivery (AD&D)...

  • For Security & Risk Professionals

    Report

    Report Market Overview: Data Classification For Security And Privacy

    Firms That Understand The Value Of Data Classify Their Data
    February 24, 2017 | Heidi Shey

    Data classification is a core component of defining and understanding data that security and risk (S&R) pros must protect, as well as identifying the way employees should handle it and the types of...

  • For Application Development & Delivery Professionals

    Report

    Report Traditional BPM Gives Way To Digital Process Automation

    Customer Obsession Means Faster Evolution For A Legacy Workload
    February 24, 2017 | Rob Koplowitz

    Within the next two years, the primary goal for business process management (BPM) projects will be to drive digital transformation initiatives. This is a stark change from just two years ago, when...

  • For Application Development & Delivery Professionals

    Report

    Report How To Get The Most Out Of Your CRM

    Thirty-One Customers Share Lessons Learned On Getting Value From CRM
    February 23, 2017 | Kate Leggett

    Application development and delivery (AD&D) professionals who support CRM can't afford failed technology projects. These deployments are costly, affect many employees, and hinge on much more than...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Open Banking Revolution Is Imminent

    How Open Banking Will Transform The Banking Landscape
    February 23, 2017 | Jacob Morgan

    Open banking is the next logical evolution of digital banking, furthering the ability of a bank to enable customer outcomes through participation in collaborative ecosystems and partnerships....

  • For CIO Professionals

    Report

    Report Building A Customer-Obsessed BT Strategy For Health Insurers

    Healthcare Payers' Digital Role Reaches Far Beyond Web And Mobile
    February 23, 2017 | Bobby Cameron, Kate McCarthy

    Healthcare payers in the age of the customer must contend with a major amount of business whiplash, more so than players in almost any other industry. Today's massive upheaval brings opportunities...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Making The Case To Go Global

    Business Case: The eCommerce Globalization Playbook
    February 23, 2017 | Lily Varon

    As eCommerce leaders look to expand their businesses into new and emerging markets, they often struggle with one of the first steps — outlining the business case for globalization. What should...

  • For Analyst Relations Professionals

    Report

    Report Educate AR's Personnel

    February 23, 2017 | Kevin Lucas

    Analyst relations (AR) managers raise the chances of delivering on their business commitments, and impressing their executive colleagues, when they staff their departments with expert...

  • For Analyst Relations Professionals

    Report

    Report Organize And Educate AR's Spokespeople

    February 23, 2017 | Kevin Lucas

    Analyst relations (AR) influence programs rely on a double act between the AR professionals and the spokespeople who front a variety of engagements with the analysts. This report lists the skills...

  • For Security & Risk Professionals

    Report

    Report The Forrester Wave™: Software Composition Analysis, Q1 2017

    The Six Providers That Matter Most And How They Stack Up
    February 23, 2017 | Amy DeMartine

    In our 38-criteria evaluation of software composition analysis (SCA) providers, we identified the six most significant ones — Black Duck Software, Flexera Software, Sonatype, Synopsys, Veracode,...

  • For CIO Professionals

    Report

    Report Build Your Digital Transformation Business Case Around The Customer And Revenue Growth

    Business Case: The CIO Digital Business Transformation Playbook
    February 22, 2017 | Dan Bieler

    CIOs' digital transformation investments are ultimately about business survival through disruption. Such investments directly affect customer expectations and go beyond the traditional ROI. The...

  • For B2C Marketing Professionals

    Report

    Report Your Brand Needs Content Governance Now

    Better Content Management Models Make Marketing Content More Accurate, On-Brand, Reusable, And Effective
    February 22, 2017 | Ryan Skinner, Jessica Liu

    Your brand is churning out all kinds of content at a high rate, but inconsistencies in that content are confusing your customers. Content marketers make things worse with their quixotic...

  • For Customer Experience Professionals

    Report

    Report Good News And Bad News For Federal Digital Customer Experience

    Insights From Forrester's Consumer Technographics® Survey
    February 22, 2017 | Rick Parrish

    Thanks to the Obama administration's final push to improve the federal digital customer experience (CX), customers are using and enjoying most digital channels more than ever. The bad news is that...

  • For Application Development & Delivery Professionals

    Report

    Report Eight Questions To Consider When Investing In Digital Asset Management

    DAM-Like Capabilities From Adjacent Technologies Won't Cut It
    February 22, 2017 | Nick Barber, Anjali Yakkundi

    Technology vendors in spaces adjacent to digital asset management (DAM) — including web content management (WCM), eCommerce, product information management (PIM), marketing resource management...

  • For Enterprise Architecture Professionals

    Report

    Report The ECM Playbook Is Your Guide To A Rejuvenated Program Strategy

    Executive Overview: The Enterprise Content Management Playbook
    February 22, 2017 | Cheryl McKinnon

    Enterprise content management (ECM) is a discipline in transition in 2017. Enterprise architecture (EA) professionals know that the volume of their business and transactional content continues to...

  • For Security & Risk Professionals

    Report

    Report Build A Cross-Functional Mobile Security Team

    Organization: The Mobile Security Playbook
    February 22, 2017 | Chris Sherman

    As security leaders look to support business engagement with customers, partners, and employees through mobile, they often discover gaps in team expertise. To better organize talent, security execs...

  • For B2C Marketing Professionals

    Report

    Report Adopt Agile Marketing Planning Processes

    Processes: The Marketing Measurement And Insights Playbook
    February 22, 2017 | Tina Moffett

    Marketing measurement and optimization helps B2C marketers update and develop programs as market conditions change. Today, data is analyzed and insights are derived continuously, enabling a more...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Your Strategic Plan Is The Lynchpin For Omnichannel Success

    Strategic Plan: The Omnichannel Commerce Playbook
    February 22, 2017 | Brendan Witcher, Claudia Tajima

    Organizations today must have a comprehensive strategic plan that aligns their internal teams with a single vision for omnichannel excellence. However, because omnichannel commerce continues to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Accelerate Digital Innovation Through A Business Technology Partnership

    Tools And Technology: The Digital Business Transformation Playbook
    February 21, 2017 | Ted Schadler, Nigel Fenwick

    The days of monolithic applications running in data centers, waterfall software development with two releases a year, and business executives throwing endless lists of "must-have" features over the...

  • For Application Development & Delivery Professionals

    Report

    Report Executive Q&A: Boost Your Chatbot IQ

    February 21, 2017 | Ian Jacobs, Andrew Hogan

    The combination of media and vendor hype about "world-changing technology" has propelled chatbots toward the peak of inflated expectations. Fear of missing the "next big thing" now pushes digital...

  • For B2C Marketing Professionals

    Report

    Report Five Marketing Asset Management Secrets

    Marketers Need Defined Processes, Roles, Templates, Metadata Strategies, And Rules
    February 21, 2017 | Ryan Skinner

    Asset management has evolved in a few short years from a quick fix for sharing or storing large, rich media files to a crucial differentiator of successful marketing teams. As dispersed teams...

  • For Infrastructure & Operations Professionals

    Report

    Report A Dangerous Disconnect: Executives Overestimate DevOps Maturity

    February 21, 2017 | Elinor Klavens, Robert Stroud

    Development and operations (DevOps) is a term that's getting a lot of buzz — but there's also a lot of misinformation associated with it. Nevertheless, it's proving to be a profound driver of...

  • For B2C Marketing Professionals

    Report

    Report Three Staffing Models Help You Build A Socially Fluent Company

    Organization: The Social Marketing Playbook
    February 21, 2017 | Jessica Liu

    Managing social programs was originally the purview of a standalone experimental group. But as social networks matured, so did marketers, recognizing a need to fold social resources into the...

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