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  • For Customer Insights Professionals

    Report

    Report Q&A: The Top Seven Questions About The Insights Center Of Excellence

    May 22, 2017 | Cinny Little

    Despite investment in data, technology, and people, firms aren't turning enough insights into actions with business outcomes. An insights center of excellence (CoE) will help customer insights (CI)...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Mobile Enterprise Applications Services Providers

    An Accelerating Market Favors Partners That Orchestrate Apps With Creative Skills And Business Insight

    As demand for enterprise mobile apps accelerates, many firms struggle to field development and delivery capacity to meet the demand of business stakeholders. Application development and delivery...

  • For Customer Experience Professionals

    Report

    Report Rethink Customer Service To Build Emotional Engagement

    Strategies For Building Customer Loyalty With Empathy And Human Interactions
    May 22, 2017 | Riccardo Pasto

    Service organizations aiming only to appeal to the rational side of customers' needs will have an increasingly difficult time maintaining loyalty. Companies with a reputation for great service...

  • For B2B Marketing Professionals

    Report

    Report B2B Consultant Sellers Reign In The 21st Century

    Empower Your Sellers With Strategic Tooling
    May 22, 2017 | Mary Shea, Jacob Milender

    B2B sellers face buyers who increasingly prefer a self-guided journey. While simple commodity transactions can largely occur without direct sales interaction, for more highly considered purchases,...

  • For Application Development & Delivery Professionals

    Report

    Report Grow Your Revenue Stream With Customer-Centric Finance Technology

    Recalibrate Your Finance Technology Strategy To Grow Revenue, Increase Customer Value, And Transform Your Business
    May 19, 2017 | Paul D. Hamerman

    Costs, controls, and compliance — the three C's of finance — are essential but do not strategically align to growth and innovation in your business. A fourth C — the customer — is a strategic key...

  • For Application Development & Delivery Professionals

    Report

    Report Find And Fix The Gaps In Your Modern Software Delivery

    Assessment: The Modern Application Delivery Playbook

    Customer-obsessed organizations increasingly expect application leaders to speed and scale software delivery. Many leaders know that they need to improve, but they struggle with what to do and...

  • For B2C Marketing Professionals

    Report

    Report Marketers: Leverage Your Agency Ecosystem To Take Loyalty Beyond The Program

    May 19, 2017 | Emily Collins, Sarah Sikowitz

    Loyalty programs house valuable insights that drive customer-centric experiences across the life cycle. But they are often buried or isolated from the rest of marketing's branding, acquisition, and...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Sourcing Microsoft's Secure Productive Enterprise

    Which Companies Should Embrace This Comprehensive Suite And Which Should Buy À La Carte
    May 19, 2017 | Duncan Jones

    Microsoft's product strategies and licensing programs change so frequently that the optimum strategy for your organization now may be very different from what was best two or three years ago. This...

  • For Infrastructure & Operations Professionals

    Report

    Report Embrace Cloud Economics For On-Premises Enterprise Storage

    Consumption-Based Pricing For Cloud Changes Enterprise Perspectives On Storage Procurement
    May 18, 2017 | Richard Fichera

    Cloud storage isn't a panacea, considering enterprises' concerns about privacy, governance, availability, and unpredictable costs, but the basic opex cost model is extremely attractive. Enterprises...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Moments Transform Commerce And Service Experiences

    Strategic Plan: The Mobile eBusiness Playbook
    May 18, 2017 | Julie A. Ask

    Mobile provides digital business professionals with opportunities to transform commerce and service experiences online and in physical locations. To master these moments, use the identify, design,...

  • For CIO Professionals

    Report

    Report As Tech Management Structures Change, Roles Become More Strategic And Externally Focused

    How Key Roles In The CIO's Organization Will Change Over The Next Five To Seven Years
    May 18, 2017 | Marc Cecere

    The age of the customer (AoC) and business technology (BT) are driving technology organizations to speed up and meet the needs of external customers. CIOs are responding by redesigning their...

  • For Application Development & Delivery Professionals

    Report

    Report How To Fund DevOps And Spur Innovation

    Treat DevOps Tools As An Integral Part Of Product Planning And Budgeting
    May 17, 2017 | Christopher Condo

    Application development and delivery (AD&D) leaders are often brought into product planning after product owners have set strategic plans and target release dates. This results in a mad scramble to...

  • For B2C Marketing Professionals

    Report

    Report Collaborate With Finance To Prove Marketing's Business Value

    Align Goals To Ensure Marketing Continues To Contribute To The Bottom Line
    May 17, 2017 | Tina Moffett

    Competition, consumer choice, and innovation force firms to scrutinize key financial metrics to meet revenue goals and keep up with market demand. B2C marketers are now more accountable and must...

  • For B2B Marketing Professionals

    Report

    Report Build A Seller Development Framework To Improve The Buying Experience

    Apply The Practice Of Customer Obsession To Sellers
    May 17, 2017 | Steven Wright

    Buyers command more power in the marketplace than ever before and consequently have different expectations of their sales reps. B2B marketers need to support sales' customer obsession by revamping...

  • For Analyst Relations Professionals

    Report

    Report Understand AR's Beneficiary Landscape

    Landscape: The Industry Analyst Relations Playbook
    May 17, 2017 | Kevin Lucas

    Analyst relations (AR) can help a vendor win, serve, and retain customers. But whether the AR team is supporting its traditional beneficiaries or not, it typically guesses at the detail of their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 European Mobile Banking Benchmark

    BBVA Comes Top In Our Review Of European Mobile Banking Services
    May 16, 2017 | Aurelie L'Hostis

    Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations but also anticipate their future needs and improve their...

  • For Application Development & Delivery Professionals

    Report

    Report Keep API Strategy On Track With An API Taxonomy

    Taxonomy And Portfolio Management Are Critical Foundations For API Success
    May 16, 2017 | Randy Heffner

    Application programming interfaces (APIs) underpin digital transformation by enabling Agile solutions and new business strategies. As application development and delivery (AD&D) pros create many...

  • For Application Development & Delivery Professionals

    Report

    Report Transform Retail Applications For Distinctive CX

    Set A Path For Application Transformation That Aligns With Your Retail Strategy
    May 16, 2017 | George Lawrie

    Application development and delivery (AD&D) in retail face a crisis, with several hundred malls set to close in the next decade. But the crisis offers an opportunity for retailers that can rethink...

  • For Customer Insights Professionals

    Report

    Report Vendor Landscape: Customer Analytics Service Providers, Q2 2017

    Tools And Technology: The Customer Analytics Playbook
    May 16, 2017 | Brandon Purcell

    Customer insights (CI) pros often need help turning their data into actionable insights, and they look to customer analytics service providers to meet this need. Unfortunately, in a crowded...

  • For Enterprise Architecture Professionals

    Report

    Report Understand EA Stakeholders And Their Needs

    Stakeholder Needs: The EA Practice Playbook
    May 15, 2017 | Alex Cullen, Gordon Barnett

    Today's enterprise architecture (EA) organizations are engaging more with the front end of the business: sales, marketing, and product management. Understanding their needs and goals is...

  • For Security & Risk Professionals

    Report

    Report Top Competencies To Look For In An IAM Systems Integrator

    Cloud App Integration, Hosting, And Identity Management And Governance Skills Matter
    May 15, 2017 | Andras Cser, Merritt Maxim

    Systems integrators (SIs) are a crucial part of identity and access management (IAM) deployments. SIs bring valuable deployment and integration experience, and their vital advice on business...

  • For CIO Professionals

    Report

    Report C-Suite Tech Purchasing Patterns

    CIOs Need To Adapt To Businesses' Increasing Power In Tech Buying
    May 15, 2017 | Andrew Bartels

    Business execs are playing a bigger role in buying technologies to help their firms win, serve, and retain customers. CIOs still play a major role, but they operate in a new world of shifting...

  • For Application Development & Delivery Professionals

    Report

    Report The Rise Of Content Intelligence

    Next-Generation Technologies Combine To Infuse Content With Value
    May 15, 2017 | Mark Grannan

    As customer expectations fuel personalization efforts, application development and delivery (AD&D) leaders must help content practitioners create more content to suit every context and permutation...

  • For Application Development & Delivery Professionals

    Report

    Report Deep Learning: An AI Revolution Started For Courageous Enterprises

    AD&D Pros Can Develop Applications That Can See, Understand, Talk, And Learn

    Deep learning is a revolution started. A revolution because it allows enterprises to create predictive models with uncanny accuracy on previously hard-to-analyze data such as images, voice, and...

  • For Customer Insights Professionals

    Report

    Report Deep Learning: The Start Of An AI Revolution For Customer Insights Professionals

    Continuous Improvement: The Customer Analytics Playbook

    Deep learning is the start of a revolution. A revolution because it allows enterprises to create predictive models with uncanny accuracy on image, voice, and natural language data that was...

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