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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Keep Experimenting With Digital Enablement Technology In-Store

    Benchmarks: The Digital Store Playbook
    December 11, 2017 | Michelle Beeson

    Forrester's 2017 Digital Store Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their investments in and implementation of...

  • For Application Development & Delivery Professionals

    Report

    Report Use BI Fabric To Optimize Your Multivendor Business Intelligence Environment

    Performance Management: The Business Intelligence Playbook
    December 11, 2017 | Boris Evelson

    All enterprises must deal with multiple business intelligence (BI) platforms. Unquestionably, a single enterprise BI platform is ideal, but legacy platforms, mergers and acquisitions (M&A), and...

  • For Application Development & Delivery Professionals

    Report

    Report Five Essential Components Of Great SaaS Governance To Balance Agility And Risk

    Management: The SaaS Transformation Playbook
    December 11, 2017 | Liz Herbert, Bill Martorelli

    Software-as-a-service (SaaS) solutions foster a faster, more agile approach to technology — a necessity for digital business. SaaS is a major component of any digital transformation project,...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Digital Marketing Tracker, Q3 2017

    ForecastView Document
    December 11, 2017 | Brandon Verblow

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...

  • For Application Development & Delivery Professionals

    Report

    Report The New Dawn Of Functional Programming

    What Enterprises Need To Know About The Next Era Of Software Development
    December 11, 2017 | Michael Facemire, Amanda LeClair

    Functional programming (FP) is beginning to hit the mainstage. Requiring greater scale and dynamic experiences, the customer-facing software development world is outgrowing stateful,...

  • For Enterprise Architecture Professionals

    Report

    Report Programs, Not Projects: Iterative ECM Deployments Drive Higher Satisfaction Levels

    Continuous Improvement: The Enterprise Content Management Playbook
    December 11, 2017 | Cheryl McKinnon

    Successful enterprise content management (ECM) deployments share several common characteristics: engagement with business stakeholders, clear governance programs, adoption of Agile development and...

  • For B2C Marketing Professionals

    Report

    Report Chart Your Path To Social Media Maturity

    Road Map: The Social Marketing Playbook
    December 8, 2017 | Erna Alfred Liousas

    B2C marketers should read this report to identify the key milestones required to progress beyond their current social media maturity stage and sustain that progress so the entire organization can...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Analyze This: Web Style Analytics Enters The Retail Store

    Performance Management: The Digital Store Playbook
    December 8, 2017 | Ananda Chakravarty

    Retail stores have been living in the analytical "dark ages" compared with digital channels, relegated to measurement techniques that rarely consider customer behavior. However, advances in...

  • For Security & Risk Professionals

    Report

    Report Designate Clear Lines Of Risk And Compliance Accountability With Forrester's RASCI Tool

    Organization: The Governance, Risk, And Compliance Playbook
    December 8, 2017 | Nick Hayes

    Without clearly defined GRC responsibilities, stakeholder involvement flounders, risks go unnoticed and untreated, and company exposure to large fines and devastating crises grows. This report...

  • For B2B Marketing Professionals

    Report

    Report Develop Your Revenue Growth And Acceleration Strategy

    Strategic Plan: The Lead-To-Revenue Playbook
    December 8, 2017 | Lori Wizdo

    The lead-to-revenue management (L2RM) strategic plan links the L2RM vision with the processes and tactics through which B2B marketers will realize this vision. This report describes the necessary...

  • For Application Development & Delivery Professionals

    Report

    Report Use DevOps And Supply Chain Principles To Automate Application Delivery Governance

    Processes: The Modern Application Delivery Playbook
    December 8, 2017 | Christopher Condo, Diego Lo Giudice

    Today's application development and delivery (AD&D) leaders need speed and quality at a low cost to create software that competes for customers. Agile and DevOps practices enable companies to...

  • For Application Development & Delivery Professionals

    Report

    Report Knowing The Enterprise Collaboration Landscape Is Essential To Digital Transformation

    Landscape: The Enterprise Collaboration Playbook
    December 8, 2017 | Craig Le Clair

    Today's enterprise collaboration (EC) landscape is fragmented. Point solution providers try to coexist alongside Google and Microsoft cloud services. Team messaging and embedded collaboration...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Best Practices In US Mobile Investing Functionality

    The Industry Has Far To Go To Meet The Holistic Needs Of Younger Investors
    December 7, 2017 | Davis Janowski

    With expectations rising and substantial business at stake in landing and retaining 87 million US Millennial investors, digital wealth management teams know they need to improve their portfolios of...

  • For Security & Risk Professionals

    Report

    Report CISO Career Paths: Plot Your Course For Advancement

    Look Up And Out For Your Next Promotion
    December 7, 2017 | Jeff Pollard

    The CISO role is evolving rapidly, so there is no standard guidebook to getting hired, progressing, or succeeding as a CISO. To understand the skills, experience, and education that qualify leaders...

  • For Infrastructure & Operations Professionals

    Report

    Report Gauge Your Continuous Deployment Maturity

    Assessment: The Continuous Deployment Playbook
    December 7, 2017 | Robert Stroud, Eveline Oehrlich

    Today's customers demand great experiences, fast. To satisfy them, infrastructure and operations (I&O) leaders and teams must adopt DevOps principles and shift to continuous deployment mode. Use...

  • For Application Development & Delivery Professionals

    Report

    Report Best Practices: DAM Strategy, Selection, And Socialization

    Optimize Your Digital Asset Management Strategy
    December 7, 2017 | Nick Barber

    Rich media fuels the differentiated experiences that customers expect. To create, organize, and deliver rich media content, many organizations need a digital asset management (DAM) solution and...

  • For B2B Marketing Professionals

    Report

    Report Plan, Don't Hope, For Lead-To-Revenue Benefits

    Performance Management: The Lead-To-Revenue Playbook
    December 7, 2017 | Lori Wizdo

    Countless benefits are forecast to build the lead-to-revenue management (L2RM) business case. Forrester recommends that B2B marketing executives implement a benefits realization program to govern...

  • For Enterprise Architecture Professionals

    Report

    Report Your ECM Road Map Is A Living Document: Plan For Quick Wins And Adapt To Changing Needs

    Road Map: The Enterprise Content Management Playbook
    December 7, 2017 | Cheryl McKinnon

    Enterprise architecture (EA) professionals play — or will play — an essential orchestration role as their organizations invest in technologies to improve customer and employee experiences. This...

  • For Security & Risk Professionals

    Report

    Report The Forrester Wave™: DDoS Mitigation Solutions, Q4 2017

    Tools And Technology: The Security Architecture And Operations Playbook
    December 7, 2017 | Joseph Blankenship

    In our 36-criteria evaluation of DDoS mitigation providers, we identified 11 of the most significant ones — Akamai Technologies, Arbor Networks, Cloudflare, F5 Networks, Fortinet, Huawei...

  • For B2C Marketing Professionals

    Report

    Report Pave A Clear Path To Advanced Loyalty

    Road Map: The Customer Loyalty Playbook
    December 6, 2017 | Emily Collins

    B2C marketing professionals striving to increase customer loyalty face many challenges, including myopic me-too strategies, disparate data, siloed customer insights, and inadequate measurement...

  • For Analyst Relations Professionals

    Report

    Report Forrester's Core Industry Analyst Relations Scorecard

    December 6, 2017 | Kevin Lucas

    This self-assessment tool helps analyst relations (AR) managers review their current AR industry programs, analyze program weaknesses, and identify what they need to change. In combination with the...

  • For Analyst Relations Professionals

    Report

    Report Assess The Core Of Your Industry Analyst Relations Program

    Assessment: The Industry Analyst Relations Playbook
    December 6, 2017 | Kevin Lucas

    Analyst relations (AR) managers get very little time to assess their AR programs because they're so busy executing on the next urgent priority. To help, Forrester has distilled AR best practices...

  • For CIO Professionals

    Report

    Report A First Look At Quantum Computing

    Quantum Computers Are Pure Potential In 2018, But Select Opportunities Are On The Horizon
    December 6, 2017 | Brian Hopkins

    Quantum computing is attracting more media attention and business interest as it evolves from research to reality. Forrester expects a deluge of hype in 2018 targeted at a limited set of...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Enterprise File Sync And Share Platforms — Cloud Solutions, Q4 2017

    The 11 Providers That Matter Most And How They Stack Up
    December 6, 2017 | Cheryl McKinnon

    In our 35-criteria evaluation of enterprise file sync and share (EFSS) solution cloud providers, we identified the 11 most significant ones — Axway (Syncplicity), Box, Citrix, Dropbox, Egnyte,...

  • For Security & Risk Professionals

    Report

    Report The State Of Risk Management 2017

    Benchmarks: The Governance, Risk, And Compliance Playbook
    December 5, 2017 | Christopher McClean

    Executives must take big bets on new technologies, business models, and emerging markets to stay ahead of the fast pace of competition. With so much at stake and so many public examples of...

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