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  • For CIO Professionals

    Report

    Report Vendor Landscape: Public Cloud Providers In India And Southeast Asia

    Firms Are Embracing Public Cloud Services To Enable Digital Transformation
    January 20, 2017 | Naveen Chhabra

    Firms use public cloud services to drive business innovation, agility, and speed. Until recently, CIOs across India and Southeast Asia (SEA), especially in regulated industries, had limited access...

  • For CIO Professionals

    Report

    Report The Top Five Priorities CIOs Need To Embrace In 2017

    CIOs In Australia And New Zealand Must Lead Their Organizations' Digital Business Transformation
    January 20, 2017 | Tim Sheedy

    Organizations with a customer-obsessed operating model are customer-led, insights-driven, fast, and connected. None of this is possible without the active leadership of CIOs challenging other...

  • For Security & Risk Professionals

    Report

    Report Assess Your Security Program With Forrester's Information Security Maturity Model

    Assessment: The S&R Practice Playbook
    January 20, 2017 | Renee Murphy

    CISOs often struggle to articulate the full scope of their security responsibilities, prioritize their various initiatives, develop a coherent strategy, and connect their value to the business. In...

  • For Security & Risk Professionals

    Report

    Report Vendor Landscape: Web Application Firewalls

    WAFs Remain Relevant With Machine Learning Features
    January 20, 2017 | Amy DeMartine

    Security pros started widely adopting web application firewalls (WAFs) back in 2006. During the past 10 years, WAF vendors have evolved their products to make them easier to maintain, more...

  • For Customer Experience Professionals

    Report

    Report The Truth About Customer-Centric Org Structures: They're The Icing, Not The Cake

    Organization: The Customer Experience Ecosystem Playbook
    January 20, 2017 | Samuel Stern

    Our research into companies that deliver superior customer experience (CX) showed that operating under a customer-centric organizational structure does not predict success. Instead, CX pros manage...

  • For CIO Professionals

    Report

    Report Organize Your People For Digital Success

    Organization: The CIO Digital Business Transformation Playbook
    January 20, 2017 | Nigel Fenwick

    What kind of digital organization do we need? What skills should we have in our team? Where should digital report? These are just a few of the frequent questions that decision-makers are asking to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report One Customer, One Organization, One P&L

    Organization: The Omnichannel Commerce Playbook
    January 19, 2017 | Brendan Witcher

    In the age of the customer, channel-specific strategies, tactics, and organizations are shortsighted and irrelevant. Why? Customers expect a consistent shopping journey, so retailers must act as a...

  • For B2C Marketing Professionals

    Report

    Report Measure Marketing Engagement Right Or Not At All

    What You Think Is Valuable Engagement For Your Brand May Not Really Be That Valuable
    January 19, 2017 | Tina Moffett, Samantha Merlivat

    B2C marketers are measuring engagement to gauge the success of online marketing campaigns, but engagement rate are meaningless — and in some cases harmful — if not measured correctly. Read this...

  • For B2B Marketing Professionals

    Report

    Report Take L2RM To The Next Level With A Pivot To Lifetime Customer Engagement

    Vision: The Lead-To-Revenue Playbook
    January 19, 2017 | Lori Wizdo

    Savvy marketers are re-engineering their lead-to-revenue (L2R) process to transform marketing from a top-notch supplier of leads for the load-bearing sales channel to the architect of customer...

  • For Customer Experience Professionals

    Report

    Report Journey Mapping Must Keep Up With Customer Expectations In A Rising Economy

    Indian Firms Should Follow Global Best Practices To Address Journey Mapping Shortcomings
    January 19, 2017 | Amit Bhatia

    India's economy is among the world's fastest-growing today. Indian customers are becoming more demanding and more empowered with technology. Understanding customers' evolving needs is critical for...

  • For Security & Risk Professionals

    Report

    Report Develop Your Information Security Management System

    Processes: The S&R Practice Playbook
    January 19, 2017 | Laura Koetzle, Renee Murphy

    The chief information security officer's (CISO) role is fraught with many challenges, including more sophisticated adversaries, a larger attack surface, increasing regulation, and customer demands....

  • For Infrastructure & Operations Professionals

    Report

    Report Reform Legacy Operations For Composable Infrastructure

    Redesign Your Service Delivery Methodology To Take Advantage Of CISes
    January 19, 2017 | Chris Gardner

    Composable infrastructure systems (CISes) offer the opportunity to align hardware deployments to the breakneck speed of business technology. However, migrating legacy service workloads into CISes...

  • For Application Development & Delivery Professionals

    Report

    Report Digital Experience Technology Integration: Go Beyond Just A Basket Of Solutions

    Tools And Technology: The Digital Experience Delivery Playbook
    January 19, 2017 | Mark Grannan

    Technical integration is a major pain point for application development and delivery (AD&D) professionals supporting digital experience (DX). While vendors increasingly want to tell an end-to-end...

  • For Security & Risk Professionals

    Report

    Report TechRadar™: Internet Of Things Security, Q1 2017

    A Mix Of New And Existing Technologies Help Secure IoT Deployments
    January 19, 2017 | Merritt Maxim

    This TechRadar™ defines the use cases, business value, and outlook for the 13 most relevant and important technologies for delivering internet of things (IoT) security. This includes core...

  • For Enterprise Architecture Professionals

    Report

    Report PIM Is A Cornerstone Of Your Digital Business

    Why Customer-Obsessed Firms Need Product Information Management
    January 18, 2017 | Nasry Angel

    Customer-obsessed firms in both B2C and B2B need to continuously deliver differentiated experiences to win business. In this context, firms need to make their products easier to find and showcase...

  • For B2C Marketing Professionals

    Report

    Report Case Study: Max Factor China Rejuvenates Customers' Loyalty With Social CRM

    January 18, 2017 | Xiaofeng Wang

    B2C marketers find it increasingly challenging to earn loyalty as empowered consumers become entitled customers with more options than ever before. This case study explores how Max Factor invested...

  • For Application Development & Delivery Professionals

    Report

    Report Mantra For Customer-Obsessed Software Leaders: Deliver More, Develop Less

    Vision: The Application Development Strategy, Structure, And Sourcing Playbook
    January 18, 2017 | John R. Rymer, Liz Herbert

    Now that your application development and delivery (AD&D) teams can more quickly produce apps to win, serve, and retain customers, reorient your strategy, structure, and sourcing to support a...

  • For Customer Experience Professionals

    Report

    Report Getting To Yes: Five Strategies To Earn Cooperation From CX Ecosystem Stakeholders

    Performance Management: The Customer Experience Ecosystem Playbook
    January 18, 2017 | Rick Parrish

    With customer experience (CX) competition intensifying, businesses must look beyond mere cosmetic CX makeovers. To solve the root causes of CX problems and create truly differentiated experiences,...

  • For Customer Insights Professionals

    Report

    Report TechRadar™: Artificial Intelligence Technologies And Solutions, Q1 2017

    It's Time To Put On Your Training Wheels
    January 18, 2017 | Brandon Purcell, Rowan Curran

    Artificial intelligence (AI) has been around since the 1950s and become increasingly popular over the past few years due to advances in deep learning and data storage and processing. With the...

  • For Customer Experience Professionals

    Report

    Report Drive Revenue With Great Customer Experience, 2017

    Business Case: The Customer Experience Maturity Playbook

    Many customer experience (CX) pros find it hard to show the connection between improving CX and growing revenue. That's why Forrester built models that demonstrate how CX improvements drive revenue...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™: Artificial Intelligence Technologies, Q1 2017

    AI Technologies Will Augment Your Enterprise Applications, Amplify Your Intelligence, And Unburden Your Employees
    January 18, 2017 | Rowan Curran, Brandon Purcell

    Artificial intelligence (AI) is an old idea. But a broad set of important technologies is emerging, which big data, cloud storage, and compute have enabled. AI is a liberatory technology at its...

  • For CIO Professionals

    Report

    Report Public Clouds Spread Across Europe

    Major Public Cloud Vendors Expand Beyond Their First European Locations, Offering CIOs Flexibility, Choice, And Compliance
    January 18, 2017 | Paul Miller

    Not too long ago, the biggest public cloud platform vendors aimed to serve their customers from just one or two data center regions in Europe. All are now rapidly expanding their footprint across...

  • For Customer Experience Professionals

    Report

    Report Five Things CX Pros Should Know About Service Design

    January 18, 2017 | Ryan Hart

    At its core, the practice of service design borrows from the human-centered and iterative elements of design thinking and applies them across a service journey of sequential interactions. Customer...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Use Analytics To Create Mobile Best Practices

    Continuous Improvement: The Mobile eBusiness Playbook
    January 17, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Few digital business professionals use mobile to transform customer experiences. They too often approach the use of mobile by asking "What should I do?" rather than "How should I do it?" Forrester...

  • For Customer Experience Professionals

    Report

    Report Elevate Your Customer Experience With End-To-End Customer Service

    Superior Customer Service Evokes Positive Emotions To Create Business Value
    January 17, 2017 | Riccardo Pasto

    Customer service is an essential business function and a cornerstone of any company's customer experience (CX) strategy. Successful companies understand that great service is good for business....

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